Archiwum kategorii: Adv

Axe Day&Night: Polarized

Post pobrano z: Axe Day&Night: Polarized

polarizada

One is suitable for general audiences. The other one is not. A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo

Shapeless court (part 2) / Les créatifs à “court” d’idées (le retour)

Post pobrano z: Shapeless court (part 2) / Les créatifs à “court” d’idées (le retour)

tennis2008 tennis2009
THE ORIGINAL?
Sponsor “Tired of starting defeated?” – 2008
Source : Adsoftheworld
Agency : Concept Istanbul (Turkey)
LESS ORIGINAL :
Tennis Australia “Get an advantage” – 2009
Source : Adsoftheworld
Agency : Mc Cann Melbourne (Australia)
– Pour voir encore deux autres annonces très semblables, cliquez-ici
– To see an older post with 2 very identical ads : Click Here
5 people like this post.

Braids as bus handles / Tresses à la douzaine

Post pobrano z: Braids as bus handles / Tresses à la douzaine

pigtail2007juin THE ORIGINAL?
Gliss Kur Total Repair Shampoo – 2007
Source : Cannes Lions Archive.
Agency : TBWA Dusseldorf (Germany)
pigtail2008mars LESS ORIGINAL
Activ Strong Shampoo – 2008
Source : Cannes Lions Archive,
Agency : Young & Rubicam Frankfurt (Germany)
pigtail2009a LESS ORIGINAL
Johnny Andream Shampoo – 2009
Source : Cannes Lions Archive,
Agency : Fortune (Indonesia)
4 people like this post.