Post pobrano z: Dinosaurs made out of boxes / Idée ressortie des cartons?
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| THE ORIGINAL? Volkswagen Crafter – 2007 Agency : Z Publicidade (Mexico) |
LESS ORIGINAL : Volkswagen Transporter – 2009 Agency : La Mesa Santiago (Chile) |
| Ok c’est pour le même annonceur, mais ce n’est ni la même agence, ni le même pays, ni le même modèle de véhicule… (ni le même modèle de dinosaure?) |
Post pobrano z: Bubble wrapped head / Double bulle
| THE ORIGINAL? Siemens Triano (hard-of-hearing people ear device) – 2003 Agency : TV Low Cost (France) |
LESS ORIGINAL : Amplifon (hard-of-hearing people ear device) – 2009 Agency : BusinessLab (France) |
| Dans ces deux spots la même expression “être dans sa bulle” est imagée au sens littéral exactement de la même manière… mais quoi qu’il en soit, au niveau créatif c’est pas vraiment l’éclate. |
Post pobrano z: McDonald’s: The Real Milkshake
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009
Post pobrano z: WorkSafe Victoria: Body-O-Matic
Unfortunately, there’s no easy fix when it comes to work place incidents. There are no panel beaters, precision painters, restorations or cheap and readily available replacement body parts. When you damage your body in a serious work place incident, the injury is for life. To highlight the consequences of poor work safety practices, WorkSafe Victoria brought to life the terrifying nature of work place incidents with this striking installation. A vending machine designed to sell spare body parts. The Body-O-Matic.
Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director / Copywriter: Daniel Pollock
Associate Creative Director/Art Director: David Ponce de León
Designer: Michael Pham
Model makers: Odd Studio, Sydney
Account Executives: Luke Veale, Richard Hayes
Released: April 2009
Post pobrano z: MediMax: Shave on the go
They were asked to show how MediMax carries Braun PocketGo shavers in an interesting and memorable way. Stickers were positioned on the floors of busses and trams within the joints seperating the cars of each section. When the bus or tram made any changes in direction, the shaver moved up and down wich made the shaver look as if it were shaving the face. This fun and engaging idea increased sales by 17% and created a citywide buzz.
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Jan Leube
Copywriter: Douglas Tracy
Art Director: Shelley Lui
Account Executive: Steffen Schumann
Account Apprentice: Danae Strauss
Photographer: Ugur Orhanuglu
Editor: Astrid Krause
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