To promote a shock documentary series on day-to-day life in one of America’s worst prisons. More than 30.000 place settings depicting a picture of a disgusting prison meal tray were distributed at lunchtime in Paris eateries and brasseries (restaurants). This ambient promotional campaign for the show generated far more attention than the press and poster campaign that was launched concurrently. The outcome? The chain achieved its highest viewing figures since its foundation in 2001. Many articles were written mentioning the operation in the French daily press and in French magazines.
Advertising Agency: H, Paris, France
Creative Director: Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Photographer: Emmanuel Pierrot
Published: October 2008
THE ORIGINAL?
International Vegetarian Day – 2005
Agency : Scholz & Friends (Poland)
LESS ORIGINAL :
Fry’s Vegetarian : “Vegetarian meat alternatives”- 2009
Source : Adsoftheworld
Agency : Volcano (South Africa)
La différence entre ces deux morceaux de création n’est pas très tranchée… Vous pourrez découvrir une idée quasi similaire (mais un peu mieux encore) qui a été primée à Cannes en 2006 en cliquant-ici.
Design a business card for an environmental consultant. Business cards are usually made of paper. But using paper, even recycled, is not good for the environment. To avoid this issue, the solution was to not print any card at all, but to create a rubber stamp and then “recycle” anything that is at hand (carton paper, cigarette packs, napkins, and other wastes) into business cards. The new “business card” communicates clearly what this proffesional offers: clever new ways of recycling, saving money and protecting the environment. More than a card it’s a piece of communication.
Advertising Agency: Fischer, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
