Archiwum kategorii: Adv

Already done, but schhhh / On en reste sans voix!

scotchbouche2006 scotchbouche2008
THE ORIGINAL?
Amnesty International – 2006
Source : Golden Drums Award
Agency : Saatchi&Saatchi Warsaw (Poland)
LESS ORIGINAL :
Gabriela “Anti Women Abuse” – 2008
Source : Cannes Bronze Lion
Agency : DM9 DDB (Philippines)
Quand on voit qu’un tel copié collé (au ruban adhésif) prend un lion de bronze, il y a de quoi être scotché! Heureusement que c’est pour la bonne cause et que le client n’a pas payé l’agence.

Post pobrano z: Already done, but schhhh / On en reste sans voix!

Tick spray: Crawling

jakpetz-crawling

A local petstore chain with limited budgets needed to push their range of de-ticking products. They needed a solution that was affordable yet impactful. The insight – you may be close to your pet but totally blind to flea infestations. Huge 225 sq.meter stickers, across 3 malls crawling with people were used cityeide to highlights their leading product range. The amusing, memorable and surprising use of simple ambient media made JakPetz and its Frontline products get more attention than any expensive ATL campaign. The outcome? Less fleas more sales. Happy dogs even happier clients!

“Get them off your dog.”

Advertising Agency: Saatchi & Saatchi, Jakarta, Indonesia
Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Director: Aryanto Salim, Joel Clement
Copywriter: Pancaputera, Juhi Kalia
Photographer: Heret Frasthio
Producer: Annisa Mulyani, Muhammad Iskak

Post pobrano z: Tick spray: Crawling