Archiwum kategorii: Adv

Adv

Lexus: All-Terrain Envelope

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Post pobrano z: Lexus: All-Terrain Envelope
Direct Marketing, Design
Lexus

Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.

Advertising Agency:DentsuBos, Toronto, Canada
Vp:Travis Cowdy, Lyranda Martin-Evans
Executive Creative Director:Travis Cowdy, Lyranda Martin-Evans
Art Director:Amber Arezes
Copywriter:Shane Rodak

Adv

Violeta: Dual purpose for a higher purpose

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Post pobrano z: Violeta: Dual purpose for a higher purpose
Direct Marketing, Design
Violeta

Amount of packaging waste that’s left behind by consumption is a serious threat to our environment. This packaging bag for our 100% recycled toilet paper is a small step toward keeping things from going down the drain fast! Besides serving as a packaging, it is also a 100% recyclable waste bag. Its dual use has a higher purpose because in Violeta we believe that packaging does not have to be wasted. Instead, it can be used for waste disposal. So say goodbye to overproduction and minimize the excessive and harmful use of plastic. We hope our project will inspire other brands to start rethinking how their own packaging can be designed in a more sustainable way and consumers to start thinking of possibilities to use all sorts of packaging as waste disposal bags, if possible. Start treating environment in the way that is deserves and welcome sustainable change by making small steps in responsible direction.

Advertising Agency:Saatchi&Saatchi, Zagreb, Croatia

Adv

Expresso Newspaper: Expresso 2020

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Post pobrano z: Expresso Newspaper: Expresso 2020
Print
Expresso Newspaper

Expresso is the Portuguese leading newspaper. This campaign was created to draw attention to the challenges of the new decade. And because to ignore the present is to ignore the future, there are questions that must be asked and answers that need to be given. Through Expresso’s reference journalism, readers will have content to think and anticipate a changing world.

Advertising Agency:Moon, Lisbon, Portugal
Creative Director:Tiago Rebelo
Art Director:David Sereno
Copywriter:Ulisses Silva

Adv

Expresso Newspaper: Expresso 2020

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Post pobrano z: Expresso Newspaper: Expresso 2020
Print
Expresso Newspaper

Expresso is the Portuguese leading newspaper. This campaign was created to draw attention to the challenges of the new decade. And because to ignore the present is to ignore the future, there are questions that must be asked and answers that need to be given. Through Expresso’s reference journalism, readers will have content to think and anticipate a changing world.

Advertising Agency:Moon, Lisbon, Portugal
Creative Director:Tiago Rebelo
Art Director:David Sereno
Copywriter:Ulisses Silva