Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness we launched the #StopTheCycle campaign.
Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness we launched the #StopTheCycle campaign.
Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness we launched the #StopTheCycle campaign.
Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All-Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen. In Ecuador, there are 2 main geographical regions dividing the country, the Coastal and the Andean regions. This rivalry dates back more than 200 years; since Quito and Guayaquil -the country´s biggest cities- both disputed to be the capital of Ecuador. These cultural confrontations also take place around soccer. Generating violence between fans of both regions. Banco Pichincha arranged a historic match (on June 22nd, 2019) between the most recognized players from clubs of both regions. Before the kick-off, the players from both sides removed the centerfield line to demonstrate to the world that there should be no divisions, nor in sports nor in life.
Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All-Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen. In Ecuador, there are 2 main geographical regions dividing the country, the Coastal and the Andean regions. This rivalry dates back more than 200 years; since Quito and Guayaquil -the country´s biggest cities- both disputed to be the capital of Ecuador. These cultural confrontations also take place around soccer. Generating violence between fans of both regions. Banco Pichincha arranged a historic match (on June 22nd, 2019) between the most recognized players from clubs of both regions. Before the kick-off, the players from both sides removed the centerfield line to demonstrate to the world that there should be no divisions, nor in sports nor in life.
Since 1516, German breweries have to produce Pils beer according to the world’s oldest food law, the purity law – with hop, malt and water only. We wanted to challenge this and added a new ingredient without changing the recipe: the beer drinkers themselves! Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. We installed loud speakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.
Since 1516, German breweries have to produce Pils beer according to the world’s oldest food law, the purity law – with hop, malt and water only. We wanted to challenge this and added a new ingredient without changing the recipe: the beer drinkers themselves! Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. We installed loud speakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.
THE ORIGINAL? Aspirina Bayer – 2015 “Headaches will not stop you”
Source : Creative AD Awards
Agency : Garwich BBDO (Ecuador)
LESS ORIGINAL Ressacol (Remedy to avoid hangover) –2019
“Don’t let the hangover ruin the following day”
Source : Adsoftheworld
Agency : Delantero (Brazil)
THE ORIGINAL? Aspirina Bayer – 2015 “Headaches will not stop you”
Source : Creative AD Awards
Agency : Garwich BBDO (Ecuador)
LESS ORIGINAL Ressacol (Remedy to avoid hangover) –2019
“Don’t let the hangover ruin the following day”
Source : Adsoftheworld
Agency : Delantero (Brazil)
THE ORIGINAL? Aspirina Bayer – 2015 “Headaches will not stop you”
Source : Creative AD Awards
Agency : Garwich BBDO (Ecuador)
LESS ORIGINAL Ressacol (Remedy to avoid hangover) –2019
“Don’t let the hangover ruin the following day”
Source : Adsoftheworld
Agency : Delantero (Brazil)
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