Post pobrano z: condiment combination / Un Ketchup mash-up sauce déjà-vu?
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| THE ORIGINAL? Heinz “Mayochup” twitter debate – 2018 Source : The Drum Agency : In-House (USA) |
LESS ORIGINAL Mc Donald’s “Ketchupommesfrites” – 2019 Source : Mc Donald’s France Agency : Unknown (France) |
Post pobrano z: condiment combination / Un Ketchup mash-up sauce déjà-vu?
|
|
| THE ORIGINAL? Heinz “Mayochup” twitter debate – 2018 Source : The Drum Agency : In-House (USA) |
LESS ORIGINAL Mc Donald’s “Ketchupommesfrites” – 2019 Source : Mc Donald’s France Agency : Unknown (France) |
Post pobrano z: Breast Cancer Foundation NZ: Pre-Check
Online
Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Advertising Agency:Colenso BBDO, New Zealands
Media:Starcom
Production Partner:Assembly
Sound:Franklin Road
Post pobrano z: Breast Cancer Foundation NZ: Pre-Check
Online
Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Advertising Agency:Colenso BBDO, New Zealands
Media:Starcom
Production Partner:Assembly
Sound:Franklin Road
Post pobrano z: Breast Cancer Foundation NZ: Pre-Check
Online
Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Advertising Agency:Colenso BBDO, New Zealands
Media:Starcom
Production Partner:Assembly
Sound:Franklin Road
Post pobrano z: Breast Cancer Foundation NZ: Pre-Check
Online
Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Advertising Agency:Colenso BBDO, New Zealands
Media:Starcom
Production Partner:Assembly
Sound:Franklin Road
Post pobrano z: Sprite: Stay Fresh
Online
Sprite
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes
Post pobrano z: Sprite: Stay Fresh
Online
Sprite
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes
Post pobrano z: Sprite: Stay Fresh
Online
Sprite
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes
Post pobrano z: Sprite: Stay Fresh
Online
Sprite
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes