Post pobrano z: Ford: Confusion
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Ford Slaviero
We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.
Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso
Post pobrano z: Ford: Confusion
Print
Ford Slaviero
We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.
Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso
Post pobrano z: Ford: Confusion
Print
Ford Slaviero
We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.
Creative Director:Ricardo Tramontini
Art Director:Ricardo Tramontini
Copywriter:Junior Cardoso
Post pobrano z: 5 Tips for Designing a Creative Storefront Sign
A storefront sign is an essential marketing component for any retail store. It is an avenue for you to communicate and guide potential customers to your business. Most retail signs contain details such as the store’s name, the products or service offered, the operating hours, and even discounted deals. Still, acquiring a properly designed and persuasive sign for your store to attract passersby can be a challenge. This article will highlight some useful tips and guidelines to get compelling signage:
Having a sign or symbol on your sign is more appealing to using just words. You need to choose the best graphics should have the right context of your business to convey the necessary message. You can use a display of your product, such as your business logo or a symbol of your products. For example, you can use the words automotive store and a tire and wrench sign. If you are not sure of the graphics to use for your store’s sign, you can get assistance from a sign specialist like Humble Houston Sign Company. Sign specialists have the expertise needed to craft appealing designs for different storefronts.
When picking the size of your signage, you need to consider people’s attention span and visibility. The poster should be short and clear to grab the attention of your targeted customers and offer a simple reading experience. Additionally, the sign needs to be noticeable from a distance to help clients looking for your products. The signage does not have to be extremely large, only a size that is visible from across the street.
The signage’s curb appeal is one of the vital aspects of bringing in clients. It would be best if you had a sign with the right message to grab the potential client’s attention. It can be as simple as a chic design for female buyers or colorful details for kids. You can also include baiting words like ‘deal,’ ‘sale,’ or ‘free’ on your sign. In case you use a baiting word, make sure the offer is real to avoid spoiling your store’s reputation.
The overall purpose of a sign is to attract more clients. For this to happen, you need to keep the client’s preference in mind when designing the poster. Some symbols and fonts may be appealing to you but come out as weird or offensive for the buyers. Therefore, it is advisable to use a legible font and relevant symbols on your retail signage.
When you set up a storefront, it is crucial to monitor its effectiveness by checking the leads it generates. You can ask one of your employees to assess the reaction of passersby when they read the sign. If more people seem disinterested and walk away, then you might need to change the sign. On the other hand, if more sign viewers walk into your store, then you can keep your retail signage.
Post pobrano z: Balagan: The Brand Mascot Got Lost
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Balagan
Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the 'mess’ The brand mascot- dinosaur 'Dino’ got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Advertising Agency:Addict, Israel
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Illustrator:Olga Kostenko
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu
Post pobrano z: Balagan: The Brand Mascot Got Lost
Print
Balagan
Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the 'mess’ The brand mascot- dinosaur 'Dino’ got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Advertising Agency:Addict, Israel
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Illustrator:Olga Kostenko
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu
Post pobrano z: Balagan: The Brand Mascot Got Lost
Print
Balagan
Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the 'mess’ The brand mascot- dinosaur 'Dino’ got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Advertising Agency:Addict, Israel
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Illustrator:Olga Kostenko
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu
Post pobrano z: Huawei: Facebook, Telegram
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Huawei
You can miss something really important on the road browsing social networks while driving.
Advertising Agency:GForce/Grey, Almaty, Kazakhstan
Managing Director:Yuliya Tushina
Creative Director:Yevgeniy Kostylev
Art Director:Sanzhar Kozzhanov
Project Manager:Aleksey Glukhov
Digital Marketing Manager:Mukhtarali Ibrayev
Post pobrano z: Huawei: Facebook, Telegram
Print
Huawei
You can miss something really important on the road browsing social networks while driving.
Advertising Agency:GForce/Grey, Almaty, Kazakhstan
Managing Director:Yuliya Tushina
Creative Director:Yevgeniy Kostylev
Art Director:Sanzhar Kozzhanov
Project Manager:Aleksey Glukhov
Digital Marketing Manager:Mukhtarali Ibrayev
Post pobrano z: FIAT: Kite
Film
Fiat
Filmed in Maricá, Rio de Janeiro, the film presents a cinematic contest between cars that overcome challenges on the road and play with aesthetic lightness in an air kite competition. While on land automobiles fight to stay ahead in the clouds, the Fiat Toro-powered kites enter into a playful contest in which a small fish is beaten by a shark and the two are defeated by a gigantic sushiman.
Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director:Tomas Correa
Art Director:Fernando Lyra
Photographer:Will Etchebehere