Post pobrano z: WWF Earth hour: Detox Hour

Integrated
WWF

Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don’t’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important – ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline – same as with Google Chrome disconnect page

Creative Director:Peter Farbey
Art Director:Sergo Korovets
Creative Group Head:Igor Popov

Post pobrano z: WWF Earth hour: Detox Hour

Integrated
WWF

Earth Hour is a global event, attracting millions of people around the globe to ecological problems. But in Russia people don’t’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important – ecological problems. How can we disconnect peoplzse from the web and reconnect them with nature? Introducing Detox Website by WWF. First ever branded web site that works ONLY offline. This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline – same as with Google Chrome disconnect page

Creative Director:Peter Farbey
Art Director:Sergo Korovets
Creative Group Head:Igor Popov

Post pobrano z: Betty Crocker: Iftar of Lights

Design
Betty Crocker

Traditionally, Iftar is the meal with which Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Betty Crocker has been a resource for nearly a century helping home cooks to make meals special to bring families together. Looking help preserve the tradition of families coming together for Iftar, they created an experience that highlights family connection.

The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. Created by VMLY&R, the tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Marketing Director:Sajjad Hussain
General Mills:Sajjad Hussain
Business Director:Darine El Kaissi
Account Management:Darine El Kaissi
Account Executive:Maria Jabbour
Agency Producer:Vitthal Deshmukh, Khushi Rawat
Editor:Prathyush Kumar
Producer:Ali Azarmi
Joy Filmz:Ali Azarmi
Music Artist:Sameer Suri

Post pobrano z: Betty Crocker: Iftar of Lights

Design
Betty Crocker

Traditionally, Iftar is the meal with which Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Betty Crocker has been a resource for nearly a century helping home cooks to make meals special to bring families together. Looking help preserve the tradition of families coming together for Iftar, they created an experience that highlights family connection.

The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. Created by VMLY&R, the tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Marketing Director:Sajjad Hussain
General Mills:Sajjad Hussain
Business Director:Darine El Kaissi
Account Management:Darine El Kaissi
Account Executive:Maria Jabbour
Agency Producer:Vitthal Deshmukh, Khushi Rawat
Editor:Prathyush Kumar
Producer:Ali Azarmi
Joy Filmz:Ali Azarmi
Music Artist:Sameer Suri

Post pobrano z: Betty Crocker: Iftar of Lights

Design
Betty Crocker

Traditionally, Iftar is the meal with which Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Betty Crocker has been a resource for nearly a century helping home cooks to make meals special to bring families together. Looking help preserve the tradition of families coming together for Iftar, they created an experience that highlights family connection.

The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. Created by VMLY&R, the tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.

Advertising Agency:VMLY&R, Dubai, United Arab Emirates
Chief Creative Officer:Kalpesh Patankar
Associate Creative Director:Kapil Bhimekar
Senior Copywriter:Sambhav Khandelwal
Marketing Director:Sajjad Hussain
General Mills:Sajjad Hussain
Business Director:Darine El Kaissi
Account Management:Darine El Kaissi
Account Executive:Maria Jabbour
Agency Producer:Vitthal Deshmukh, Khushi Rawat
Editor:Prathyush Kumar
Producer:Ali Azarmi
Joy Filmz:Ali Azarmi
Music Artist:Sameer Suri

Post pobrano z: Xbox: VisitXbox

Integrated
Xbox

Advertising Agency:McCann, London, United Kingdom
Chief Creative Officer McCann UK and CoPresident:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal
Director:Jim Nilsson, Jacob Björdal
Head Of Strategy:Karen Crum
Senior Planner:James Appleby, Fannie David
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Nazima Motegheria
Project Director:Clare Prager
Project Manager:Anna Curtis

Post pobrano z: Xbox: VisitXbox

Integrated
Xbox

Advertising Agency:McCann, London, United Kingdom
Chief Creative Officer McCann UK and CoPresident:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal
Director:Jim Nilsson, Jacob Björdal
Head Of Strategy:Karen Crum
Senior Planner:James Appleby, Fannie David
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Nazima Motegheria
Project Director:Clare Prager
Project Manager:Anna Curtis

Post pobrano z: Xbox: VisitXbox

Integrated
Xbox

Advertising Agency:McCann, London, United Kingdom
Chief Creative Officer McCann UK and CoPresident:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal
Director:Jim Nilsson, Jacob Björdal
Head Of Strategy:Karen Crum
Senior Planner:James Appleby, Fannie David
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Nazima Motegheria
Project Director:Clare Prager
Project Manager:Anna Curtis

Post pobrano z: A Billboard that rust in 3 weeks / C’est la créativité qui dérouille?

THE ORIGINAL? Audi A2 – 2003 “All Aluminium Audi A2” Source : Adeevee Agency : Saatchi (Denmark)	LESS ORIGINAL Tyrolit Knives – 2019 “Flawless. Forever” Source : Ad Forum, Adsoftheworld Agency : Heimat Wien (Austria)

Post pobrano z: A Billboard that rust in 3 weeks / C’est la créativité qui dérouille?

THE ORIGINAL? Audi A2 – 2003 “All Aluminium Audi A2” Source : Adeevee Agency : Saatchi (Denmark)	LESS ORIGINAL Tyrolit Knives – 2019 “Flawless. Forever” Source : Ad Forum, Adsoftheworld Agency : Heimat Wien (Austria)