Post pobrano z: wake up your money / Réveillez-vous, ça manque d’originalité!
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| THE ORIGINAL? CFC Bank / Dollar Accounts – 2000 “Wake up your dollars…” Source : Cannes Archive Agency : Scanad Marketing (Kenya) |
LESS ORIGINAL Sampo Bank – 2002 “Money doesn’t grow on zzzzs” Agency : H&P (Finland) |
LESS ORIGINAL FNB Asset Man. – 2019 “Wake up your money” Source : adsoftheworld Agency : X3M (Nigeria) |
Post pobrano z: Fake brands, real lookalike / À la même enseigne?
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| THE ORIGINAL? CAMP 2018 Marketing Congress – 2018 “Leaders gat many followers” Source : Cannes Lions SILVER Agency : Carne Prime Advertising (Peru) |
LESS ORIGINAL KFC – 2019 “Guys, we’re flattered” Source : Mirror.co.uk Agency : Mother London (UK) |
Post pobrano z: Why is the Mona Lisa So Famous?
Ever noticed that whenever people have a
discussion about art somehow it diverts to become a topic on creativity. But
many do believe that the two have no connection whatsoever. Creativity is not
art but we can definitely say that art is creativity.
The reason why we are so comfortable saying that is because art is design, the ability to manipulate anything that comes to mind. It does involve a little bit of creativity but it is not creativity. Art is the freedom of interpretation that has no rules, unlike south african casino games they have many rules. You can decide to see a different thing from what everyone else can see or hear or feel. That is art.
The famous painting of Mona Lisa is worth
talking about. It is not a usual thing when people mention art and do not mention the painting of Mona Lisa.
What really is the fuss about this
painting. Seeing it for the first time well we bet you all have thought, ok,
this is just a pretty woman with a nice smile and looking very modest. With no jewelry or makeup whatsoever. But is that what
this is about?
We would like to think so. But again it is also because of the talented hands of the legendary Leonardo da Vinci. Only the real artists would understand the meaning of detail. The Mona Lisa painting shows the handling of sfumato among other great techniques that only the talented and skillful are able to possess, just like most of the creative online casino games visit site if you would like to see more.
If you are to look at that painting very
carefully you will think it is a photo that was taken. And with that, you fail to find a reason for the admiration for the great
painting.
What better way to appreciate the painting but to have Mona Lisa playing cards. To be honest it would only make sense this way. Playing cards have paintings that are ancient and very artistic. And we did mention that there is no art without Mona Lisa. And there you have it enjoy using Mona Lisa playing cards.
Featured image by Juan Di Nella
Post pobrano z: 5 Points on Great Logo Ideas
A great logo plays a significant role in any successful company as it goes a long way in creating an appealing and catchy visual impression of a brand. Although logo maker software can help you create a professional and stunning logo, you shouldn’t rely solely on the intuitiveness of the program because each business is unique. A logo design isn’t one-size-fits-all; it should be tailored to portray specific unique aspects of your business in an exclusive way. Here are some great logo ideas that can help you come up with a killer logo that will be recognizable by your clients whenever they see it and remind them of the great experiences they’ve had with your business.
Before everything else as far as logo designing is concerned, you need to understand your target audience and the best way to win their loyalty. Identify that which they value in your business. It could be that they value speed in the way you serve them, the quality of your products, affordability of your product and the like. You can do a little research to identify that. Your logo should feature at least one particular thing that your existing and target customers value or likely to value about your business. That thing should also be part of the business’ values.
In as much as you might be tempted to go with the trendy logo design, uniqueness is key as it sets a business apart from others. Uniqueness in a logo creates an impression of the exceptionality of a business, even in its operations. As such, ensure that you create a logo that you are convinced that none other out there looks similar. Well, it’s not easy to come up with an original thing, but it’s possible. Just take your time to give it the best shot.
The color palette has very significant influence on the impression of your logo as colors bear different meanings and convey different ideas. You can either use the brand’s color(s) or any other color(s) that you are certain will bear the intended meaning and convey the message you want to be communicated to the target audience. You can conduct research to understand different colors and their respective impressions to ensure that you don’t go wrong with your color pallet choice.
The best logo is that which a targeted person will easily understand the message it conveys. There’s no need for giving the target audience a hard time as they take ages to analyze the logo. In as much as you might want to show off your typographical prowess, you need to understand if you create a complicated thing, most likely it won’t give you the desired results. The main aim of a logo is to represent a brand in a way that will make it memorable for the people to which it’s directed. A complex logo won’t be memorable. On the other hand, a simple and powerful one will be easily memorable and so, stand the test of time.
In case you need some inspiration to create a stunning logo design, you can turn to online resources such as logo maker software. There, you’ll get an array of design tools that will help you customize a logo that will accurately reflect the brand at hand as well as the related products.
A logo is a very vital component in the marketing of a business or brand. Therefore, its creation should be given the attention it deserves. Particularly, ensure that you implement the above five ideas.
Featured image by Aleks Dorohovich
Post pobrano z: The lucky day of a homeless guy / Un scénario sans domicile fixe
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| THE ORIGINAL? One man’s loss / Short Film – 2015 Watch the film on YouTube Director : Phil Sansom (United Kingdom) |
LESS ORIGINAL Joy’s Menswear TV Commercial – 2019 Watch the film on Facebook Agency : Unknown (Tunisia) |
Post pobrano z: The lucky day of a homeless guy / Un scénario sans domicile fixe
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| THE ORIGINAL? One man’s loss / Short Film – 2015 Watch the film on YouTube Director : Phil Sansom (United Kingdom) |
LESS ORIGINAL Joy’s Menswear TV Commercial – 2019 Watch the film on Facebook Agency : Unknown (Tunisia) |
Post pobrano z: Kickstart Marketing With Free Stock Music?
Most
entrepreneurs approach marketing from a visual standpoint, and rightly so. The
way your logo, website and social media posts has a tremendous influence on
consumers. But, if you want your brand to stand out, add music to your videos,
websites, and social media posts.
Finding The Right Music
Music
isn’t just a dash of something extra to make your work pop, it’s expected by
consumers. Background music gives YouTube and Instagram videos more polish,
making them catchy and professional. And the public will trust your brand more
if your marketing efforts have that extra spark music gives. Thankfully, you
don’t need to hire a team of expensive songwriters to create unique music.
Finding royalty free music is easy, and there are thousands of tracks to choose from.
Royalty Free Stock Music
Social
media spurred the need for background music because of the explosive success of
YouTube. Personal and professionally made videos needed background tunes to
make them stick in the minds of the audience. Most content creators at the time
couldn’t afford to commission unique music, so they discovered royalty free
stock music.
Rights
managed music is where the marketer pays royalties to the composer of the tune
depending on how many times they use the song. Royalty free stock music is the
opposite. The composer licenses the music or sells it outright to a royalty
free library. This allows the music to be used repeatedly without paying
royalties to the writer of the music.
Why Music Works
Even
before the dawn of the internet, marketing has used music to great effect.
Countless television commercials and radio jingles have sold products and
created brands. The reasons are numerous, but here’s the science of music made
simple.
Almost
everyone has a tune that reminds them of a certain place or time. This is
because the brain processes emotions and memories in the exact same place it
processes music. Neuroscientist David Levitin has studied music and how it works
with emotion. According to him music is an evolutionary obsession that bonds
humans with the song and the images that accompany it.
Music
provokes an emotional response in the listener, and it creates an associated
memory too. Obviously branding hinges on emotions and memories, so adding music
to the marketing mix is an easy decision.
Branding With Music
We
can use music for different purposes. For instance, you can use it to target a
specific demographic. If your target audience is 18 -30-year-olds, adding
hip-hop beats or other contemporary tracks would be extremely effective.
Looking to corner the high brow, intellectual type? Use classical music tracks.
Music can take a boring ad or social media video and take it from boring to
unforgettable.
Selecting The Right Music
Be careful to select the music that fits your brand best. This seems like a simple task, but often marketers fall short when choosing background music. Ask yourself a few questions about your brand, and the image you want to project before selecting the music. For example, if your brand is a fashion-forward cosmetic line, do not choose a ballad about love and loss. Not only is it a questionable choice, but it would confuse the target audience. If you are marketing funeral services, playing an upbeat dance tune would definitely be a no-no.
The
other thing to keep in mind is the rhythm of the video you create. You want to
match the music to both the mood and to certain beats. Syncing the beats of the
words spoken, and the music makes the video appear seamless and professional.
Make Music Work For You
Music is important to people’s lives. It is scientifically proven that human beings respond emotionally and physically to songs, making the message of your marketing more memorable to the listener. Whether you have a small marketing budget or a bottomless purse, music will make your efforts stand out. Use the power of music to drive sales and promote your brand in a cost-effective way using royalty-free stock music.
Featured image by Simon Noah
Post pobrano z: What it takes to be a sports photographer
Have you ever thought about being a photographer for a certain sport? Of course,
it needs someone who is very good at the timing aspect. Attending sports events
could be a fun thing to do but when you
are the photographer you might only experience the fun by capturing the best
moments. So below check out the tactics of doing sports photography and being
good at it.
If you want to venture into the world of sports photography make sure that you
find fun in capturing the best moments. It is well known that sports journalism
is challenging but exciting and also rewarding so it is definitely a good idea
walking down that road. If you happen to choose photography as a career then
you must commit yourself to practice,
buying the right equipment and a dash of luck. The best moments cannot be taken
always but the luck is needed for those special moments. It is not only at online gambling games casino where you need luck.
Ahead of a sportsbetting event,
one needs to have watched some videos of the sport beforehand this will
definitely will help chase away the nervousness. This is will also help in directing you on how you are going to
shoot some angles and show a player’s skill. It does not even need you to be
working for a media company or someone, you can even do it as a freelance and
earn extra by selling your pictures to a publishing company. With the era of
social media, you can even make a photo
journal of your work that will serve as an advertising tool.
If your intention is to create a story then moments of emotions and interactions are important. Sometimes it only takes a good picture followed by a good and relevant caption then the story becomes complete. It is captured the expression before, during and after a match and differentiates your style from the rest of the photographers present.
Featured image by Jonathan Chng
Post pobrano z: mixed soccer jerseys / Une idée à moitié originale?
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| THE ORIGINAL? Ford “Camisetron” – 2014 Custom made soccer jerseys that are a mix of several different countries. Watch the Case Study Agency : Zubiad, Florida, (USA) |
LESS ORIGINAL Coca-Cola “Mixed Fans” – 2019 Custom made soccer jerseys that are a mix of several different countries. Source : Dubaï Lynx Direct BRONZE Agency : Geometry Global, Dubaï (UAE) |
Post pobrano z: mixed soccer jerseys / Une idée à moitié originale?
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| THE ORIGINAL? Ford “Camisetron” – 2014 Custom made soccer jerseys that are a mix of several different countries. Watch the Case Study Agency : Zubiad, Florida, (USA) |
LESS ORIGINAL Coca-Cola “Mixed Fans” – 2019 Custom made soccer jerseys that are a mix of several different countries. Source : Dubaï Lynx Direct BRONZE Agency : Geometry Global, Dubaï (UAE) |