Post pobrano z: PEUGEOT – Style and City –
JP Frenay, the man behind Artificial Paradise, Inc is back with this new brilliant and masterfully crafted spot for PEUGEOT.
PEUGEOT – Style and City –
Archiwum kategorii: Design
Pierrick Calvez Studio
Post pobrano z: Pierrick Calvez Studio
Pierrick Calvez Studio sets up Headquarters in Shanghai and releases its new Website.
Brand New School
Post pobrano z: Brand New School
Brand New School announces the official launch of the company’s new website. For this
ambitious project – which so far showcases well over 130 BNS projects – the company’s founder: Jonathan Notaro engaged New York-based Linked by Air.
The new BNS
site joins in the firm’s portfolio and represents only the fourth installation of Economy, Linked by
Air’s modular content management system:
„Economy
allowed Brand New School to efficiently design project pages that often vary
greatly from one project to the next, showing each project according to its own
needs, one effect of this capability is to
communicate Brand New School’s emphasis on design.”
To address
that goal and present the website as an always-growing, creative expression, a
feature was created to allow all BNS talents to add their own „Bits” — images
or characters from current projects, or inspirations found on the
Internet. Additionally, all BNS staff can change the background of the
site, at any time. Inspired by the ways BNS staff customized their offices and
desks, they wanted to provide a similar outlet on
the website.
Marek Dorobisz new Creative Director at AT
Post pobrano z: Marek Dorobisz new Creative Director at AT
T4 idents by double g studios
Post pobrano z: T4 idents by double g studios
T4 idents by double g studios
Inspired by our love of robots, double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4’s T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here’s a mash up from the 20.
„Shot 5 dancers in cardboard costumes on RED, the rest was done in C4D and post”
Fetcher
Post pobrano z: Fetcher
nomade
Post pobrano z: nomade
concur
Post pobrano z: concur
RXTR
Post pobrano z: RXTR
The Evolution of Starbucks
Post pobrano z: The Evolution of Starbucks
The Seattle based giant coffee maker Starbucks
unveils their new logo. In March 2011 along with their 40th
anniversary, the brand will spread the bold visual evolution worldwide.
The new logo now centers in the „Siren” and removes the
Futura Bold words: STARBUCKS and COFFEE. Starbucks in-house design
department (one of the strongest internal teams in a big corporation)
and Lippincott where in charge of redesigning the logo .
Here’s Mike P., senior creative manager talking about the logo evolution:
„From
the start, we wanted to recognize and honor the important equities of
the iconic Starbucks logo. So we broke down the four main parts of the
mark – color, shape, typeface and the Siren. After hundreds of
explorations, we found the answer in simplicity. Removing the words from
the mark, bringing in the green, and taking the Siren out of her ring.
For forty years she’s represented coffee, and now she is the star.
The
details came next. The 20-year old logo was built in the early days of
AutoTrace and it showed – points everywhere. We improved composition,
brought in more sophisticated stroke width and spacing and a smoother
line flow. When it came to her – the Siren – we enhanced her form in
subtle ways, smoothing her hair, refining her facial features, weighting
the scales on her tail to bring the focus to her face. We enlisted the
branding firm of Lippincott to help with these refinements, and give us a
better global perspective on the entire identity system.
The
result is an evolved logo that celebrates the Siren in a much bolder way
– it’s more expressive and energetic and still uses the same vibrant
green circle that is so well recognized by our customers around the
world.”
A short video hosting Howard Schultz talking about the future of Starbucks can be found here
As for now we’ll have to wait until March to see the whole branding system in use and us – consumers – to decide if this is going to stay, what say you about this so called „evolution”?