Post pobrano z: The Space Explorers

Post pobrano z: Honda "Dream Makers"

Post pobrano z: I am the future – Itau Bank

Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian actress Fernanda Montenegro, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, truth, happiness, peace, differences and hope convey the contemplative tone of the message. “I am the future” is the third in a trilogy of films marking the end of the year and the beginning of a new year. The 2015 film talked about human relations with the world’s digitalization. In 2016 the focus was on how to enjoy the digital world’s wonders to live more and enjoy more each moment without pursuing lost time. In this last commercial the theme relates to giving too much thought about the future and neglecting the present. It shows that future is uncertain, it is scary, but we are the ones who can create our best destiny. If we want more love and happiness, we need to love more and be happier now because our future depends on us. “Nós não estamos nas mãos do futuro. O futuro é que está em nossas mãos.” (We are not in the hands of the future. The future is in our hands.) The film was shot in Uruguay, on location in Montevideo, Punta Ballena and Cabo Polônio.

Itau I Am The Future Credits

The I Am The Future campaign was developed at Africa by chief creative officer Sergio Gordilho, creative directors Otavio Schiavon and Jeferson Rocha, copywriter Everton Behenck, art director Edson Rosa, innovation and creative research team Andreia Rocha, Eduardo Berardinelli and Asaph Luccas, agency producers Rodrigo Ferrari, Tais Olhiara and Ian Inglez, account team Ana Hasegawa, Tariana Cruz, Bruna Motta and Rebeca Coelho, media team Luiz Fernando Vieira, Francisco Custodio, Beto Lima, Caroline Tanzillo, Gabriel Tardelli, Brunna Sa, Paula Rumachella and Jade Moura, planning team Rodrigo Maroni, Marina Pires, Rafael Camilo, Felipe Nogueira, Bruno Schwarzschild, and Leonardo Juhasz, working with Itau Bank marketing team Eduardo Tracanella, Thiago Cesar Silva, Leticia Banheti and Mariana Carvalho.

Filming was shot by director Vellas (Felipe Vellasco) via Saigon with director of photography Pierre Kerchove, executive producers Marcelo Altschuler and Carol Pessini, art director Marcelo Reginato, editor Beto Araujo, finishing artist Fabio Abreu

Post production was done at Nash with post production coordinator Virgini Fares.

Sound was produced at Antfood by sound producers Lou Schmidt, Pedro Botsaris, Wilson Brown and Vinicius Nunes. Music is the Forrest Gump feather theme, by Alan Silvestri.

Voice over was by Fernanda Montenegro.

Post pobrano z: Turning biometric data into art

Post pobrano z: Esso Reindeer Princess

ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman who has found her place in the Sámi tradition of reindeer racing. Growing up in her local community she felt as though she didn’t fit. However she has gained acceptance after becoming the world’s number-one reindeer racer. Running online and on social media across European markets, the campaign aims to show the difference an Esso station can make in remote communities. Amid the snowscape, we see footage of an Esso service station providing a beacon of light and connection to the outside world for the people who live in this remote place. “The Reindeers saved me”.

Paul Cohen, Global Executive Creative Director on ExxonMobil, adam&eveDDB said: “This is a compelling and human story that shows the difference an Esso station can make to a remote community. Esso are proud to keep the Reindeer Princess racing and this seemed like the perfect time of year to bring this story to a wider audience.”

Esso Reindeer Princess Credits

The Esso Reindeer Princess campaign was developed at Adam&Eve/DDB by chief creative officer Richard Brim, executive creative director Paul Cohen, creatives Natasha Lyons and Dan Lacey, agency producer Rebecca Holt, planners James Price and Philip Mattei, global business directors Katie Toller and Peter Lewis, business director Caroline Logan, account director Emily Hahn and senior account manager Adriane Bowes, working with ExxonMobile marketing communications manager EAME Retail Fuels Christophe Fay.

Media was handled at UM by media planner Jack Graham.

Filming was shot by directors Wilkins & Maguire via Stink Films with director of photography Tat Radcliffe, executive producer Jon Chads, and producer Paz Parasmand.

Editor was Peter Norrey at TVC Soho.

Post production was done at The Mill by post producer Alexandra Paton, colourists Seamus, Luddy and James Bamford.

Sound was produced at 750mph by Mark Hellaby.

Music was composed by Adam Ilhan.

Post pobrano z: Otto Feliz Navidad – Christmas Together

Germany shopping chain OTTO is running “Together It’s Christmas”, an advertising campaign centred on the classic Christmas song “Feliz Navidad”. Set in the middle of the Bolivian mountains, the Together It’s Christmas commercial (Gemeinsam wird’s Weihnachten) shows a bus journey going awry after a landslide. With no help in sight, the passengers come to realise that they will not be celebrating the beginning of their Christmas holidays with their loved ones, but with strangers. Inspired by the young girl who starts singing ‘Feliz Navidad’, a classic Christmas song throughout the Spanish speaking world, the passengers come together to embrace the festive spirit in union. The “Together It’s Christmas” campaign is featured on a microsite: otto.de/gemeinsam

“With our Christmas campaign, we want to show that the essence of Christmas is coming together, sharing, and caring for one another. We want to remember these values, that are more important than ever today, and get us in the mood for the forthcoming Christmas season”, said Marc Opelt, OTTO-divisional marketing director and online-retail spokesman,

The newly interpreted Christmas song ‘Feliz Navidad’, which has been specially created for the campaign by MOKOH Music, can be downloaded for free otto.de/gemeinsam

Online Response

OTTO’s YouTube video attracted a range of comments, including from people concerned that a German television commercial featured a Hispanic cultural setting and that Christmas meanings and cultural traditions were being downplayed. The one “white” character is portrayed as an insensitive gringo. OTTO responded with the following note on their YouTube page:

“Our Christmas film tells a story about unity and the thought of coming together. The underlying values behind it should not be ruined by people who clearly have contradictory intentions and have no interest in living a harmonious life together with everyone. With great disappointment we read the kind of comments that were posted by a number of users. The film deliberately depicts a story about Christmas from different kinds of perspectives. For example from the point of view of a child, who won’t make it home on time for Christmas Eve. Or from the point of view of a bus driver, who would have rather taken the day off. Or of a tourist, who does not have the necessary language skills to communicate with the locals. Eventually, all these different individuals manage to make the most of each other and the situation, whilst being stuck in the Bolivian hills and together they celebrate Christmas. Beyond disagreements, beyond cultural differences, political dispute and religious orientation. A beautiful thought – especially in times like these – as we love diversity and cherish every human being. And this is the kind of appreciation we wish to anticipate here in the discussions on YouTube.”

Otto Feliz Navidad Credits

The Otto Feliz Navidad campaign was developed at Heimat Berlin by chief creative officer Guido Heffels, managing director Maik Richter, creative director Teresa Jung, senior creative Lisa Yvonne Heimgartner, creative Lima Shengelia, account director Vivien Ott, account manager Lena Lehmann and agency producer Meike Kornrumpf.

Filming was shot by director Daniel Mulloy via RSA Films and BigFish Film with director of photography Mátyás Erdély HSC, executive producer Kai-Lu Hsiung (RSA), executive producers Frank Siegl and Dagmar Garber (Bigfish), producers Ulrich Kreis and Ben Porter.

Editors were Julian Eguiguren and Jacob Ipsen.

Colourist was Oisin O’Driscoll at The Mill.

Post production was done at Candy Mountain (Bigfish).

Set photographer was Francisco Odriozola.

Sound design was by Jon Clarke at Factory London and Studio Funk Berlin.

Music, “Feliz Navidad” (1979 by José Feliciano) was newly interpreted by MOKOH Music Berlin

Post pobrano z: Greetings from…

Post pobrano z: Step by Step: Allen Laseter

To round out 2017, we’re thrilled to bring you a new Step by Step from the one and only Allen Laseter. Sit back and enjoy an in-depth look at how he goes about making a faux 3D looping animation.

Post pobrano z: Surviving the Race From Hell

Post pobrano z: Moving from motion to live action: David Holm’s journey

David Holm had a career that any motion designer would have killed for. Then he had one dinner, and everything changed.