Archiwum kategorii: Partnerzy

Apple Sway romance in Prague

Post pobrano z: Apple Sway romance in Prague

Apple’s engagement in the festive season has begun with “Sway”, a commercial set in the snow-laden streets of Prague. The Apple Sway commercial shows a man and a woman bumping into each other in the street, launching into a fantastic dance inspired by Sam Smith’s track, “Palace” on a shared pair of wireless AirPods, powered by an iPone X. “Move someone this holiday”. The magic is turned on with a switch from the busy daylight scenes of Prague to deserted streets filled with flurries of snow and Christmas lights. The two dancers are real-life married couple Lauren Yalango-Grant and Christopher Grant from New York City. The title “Sway”, could be linked with the Dean Martin 1954 hit of the same name. “Other dancers may be on the floor, dear, but my eyes will see only you. Only you have the magic technique. When we sway I go weak.”

Apple Sway in Prague

Apple Sway Credits

The Apple Sway campaign was developed at TBWA/Media Arts Lab.

Filming was shot on location in Prague by director Sam Brown via Imperial Woodpecker with director of photography Franz Lustig, producer Timory King, production designer Quito Cooksey.

Local production in Prague was by Unit+Sofa.

Music is “Palace” by Sam Smith.

Danielle lands for Spanish Christmas Lottery

Post pobrano z: Danielle lands for Spanish Christmas Lottery

SELAE (Sociedad Estatal Loterías y Apuestas del Estado) is promoting the 2017 Christmas Lottery with “Danielle”, an advertising campaign following on from the viral success of Justino in 2015 and Carmina in 2016. “Danielle” tells the story of an interstellar visitor who unexpectedly lands on Earth and meets Daniel, a tour guide from Madrid. The film follows their shared story of hope, love and a lottery number, which forever binds them. “Danielle” demonstrates that the best part about the Spanish Christmas lottery is sharing it with the ones you love.

Danielle Loteria commercial

The Danielle film is coupled with an online activation, online at danielleydaniel.com, that plays on the Spanish Christmas Lottery’s unique system, in which groups of people can share a number and win together. For the first time, Spaniards will also be able to create connections with unknown lotto players who share their same number on danielleydaniel.com. Using their lottery numbers, represented as stars, players can form constellations with others who unknowingly share the same lottery number, creating new and surprising connections in the process.

Danielle Loteria poster
Danielle Loteria poster

Danielle Credits

The Danielle campaign was developed at Leo Burnett Madrid by chief creative officer Juan García-Escudero, creative directors Gaston Guetmonovitch, Mercedes Lucena, Iñaki Martí, art directors Javier Lopez Canle, Sergio García, Juan Frias, copywriters Jorge Castro, Federico Botella, digital art director Sergio Garcia, digital copywriters Iris Fernández, Teresa García, tech team Víctor Moreno and Horacio Panella, agency producers Esther García, Gustavo Samaniego, channel planner Ana Matesanz, account director Sara Iglesias, account manager Sara Cubillo, digital leader Carmina Serrano, account executive Carlos Martín, working with SELAE marketing team Jesús Mayoral, Federico Fernández, and Margarita Moreno.

Filming was shot by director Alejandro Amenábar via Caviar with executive producer Alfonso Cazalilla and producer Mafe Bello,

Music, “Danielle”, was created by Roque Baños.

Salvator Mundi Viewers awestruck

Post pobrano z: Salvator Mundi Viewers awestruck

Christies, the British auction house, have made sure that members of the public have had a chance to view the Leonardo da Vinci masterpiece, “Salvator Mundi”, before it heads back into private hands for $450 million. More than 20,000 people from all walks of life have come to gaze at Leonardo da Vinci’s Salvator Mundi. After centuries in the hands of royal and private owners, its return to the public consciousness has resulted in queues wrapping around Christie’s exhibition spaces in London, Hong Kong, San Francisco, and New York. The experience of setting eyes on a work described as the ‘Divine Mona Lisa’ — one of fewer than 20 paintings acknowledged as being from the Renaissance master’s hand — is one that has moved people in many different ways, with those experiences being shared myriad times via social media. But what if the tables were turned and the Salvator Mundi (Saviour of the World) could share with us what he has seen these last few weeks? Having witnessed the most intimate details in the lives of successive French and English kings, what would the figure of Christ, depicted holding the well-being of the world in the palm of his left hand, now make of us?

Salvator Mundi viewers at Christies exhibition space in Rockerfeller Center

Within the beautifully lit Christie’s exhibition space in Rockefeller Center, a camera was set up beneath the Salvator Mundi to record a video portrait of those who came to spend time with it. Using the wide range of responses to the masterpiece, a single piece of film has been created that shows the divine moment of connection between this powerful, mysterious, enigmatic portrayal of Christ and those who have felt compelled to observe it.

The Salvator Mundi World Is Watching film is cut to four minutes and 14 seconds to reflect the fact that in his painting, Leonardo presents Christ as he is characterised in the Gospel of John 4:14: ‘And we have seen and testify that the Father has sent his Son as the Saviour of the World.’

Salvator Mundi by Leonardo da Vinci

Salvator Mundi World Is Watching Credits

The World Is Watching campaign was developed at Droga5, New York, by creative directors Toby Treyer-Evans and Laurie Howell, senior copywriter George McQueen, senior art director Tom McQueen, senior producer Jen Chen, and producer Isabella Lebovitz.

Filming was shot by director Nadav Kander via Chelsea Pictures, executive producer Pat McGoldrick.

Editor was Gary Knight at Cut + Run, with assistant editor Natalie Kasling, executive producer Lauren Hertzberg, producer Eytan Gutman. Post production was done at Jogger Studios by online producer Yoko Lytle and editor Joey Grosso.

Colourist was James Bamford at The Mill.

Sound was mixed at Sonic Union by David Papa. Music, “On the Nature of Daylight”, was composed by Max Richter.