Post pobrano z: Blending CG and live action, three spots for Squarespace
Archiwum kategorii: Partnerzy
Avocado Man
Post pobrano z: Avocado Man
McDonald’s “Drive-Thru Car Free Day”
Post pobrano z: McDonald’s “Drive-Thru Car Free Day”
Dear B.I.G.
Post pobrano z: Dear B.I.G.
From Alex
“Biggie was a monumental talent and Steve Stoute is a living legend. Being part of a project that helped one pay tribute to the other was such an honor. One of the lovely things about creating animation is that it can help visualize abstract ideas like emotion, memory and admiration. With this film we wanted to create something intimate that complimented the personal experiences Steve had with BIG’s music but something that expressed the experience the broader community had as they saw Biggie shift the culture around them. The energy between these ideas as Steve Stoute expresses them was a wonderful thing to respond to as we carefully designed and animated the film.”
Credits
Client: A&E Networks, Biography
Title: Dear B.I.G
Sound: Cypher Audio
Launch Date: Thursday 7th Sept
Production Company: Blinkink
Director: Alex Grigg
Executive Producer: Ryan Goodwin-Smith
Producer: Matt Marsh
Production Coordinator: Rosanna Morley
Entertainment Company: Sunshine
Executive Producer: Lesley Williams
Creative Director: Simon Holmes
Looking For Something (Teaser)
Post pobrano z: Looking For Something (Teaser)
Which came first, the algorithm or the artwork?
Post pobrano z: Which came first, the algorithm or the artwork?
Habito is a seemingly simple animation about a mortgage algorithm. Our interview with director and graphic artist Nicolas Menard reveals there’s a lot more under the hood that makes this piece quite unique.
The Study of Human Being
Post pobrano z: The Study of Human Being
The Study of Human Being, the design elements used in the 2016 Dentsu Advertising Awards, has been awarded a Gold Clio at the 2017 Clio Awards. The Dentsu Advertising Awards is the most prestigious advertising award in Japan. Five posters feature crowds of people, in various configurations and levels of proximity. The images were used in an installation at the Awards, as well as in the awards year book, the rule book and promotional material. “Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.”
The Study of Human Being Credits
The Study of Human Being design project was developed at Dentsu Inc, Tokyo, by creative director Yoshihiro Yagi, copywriter Haruko Tsutsui, art director Yoshinaka Ono, copywriter Marina Danjo, designer Katsunori Nishino, print producer Masaharu Nishiyama. Print was produced at Dentsu On Demand Graphic Inc.
Photography by Amana Inc photographer Ryohei Takanashi was retouched by Takuya Tsugane, with producers Ryo Ikeda, Tomomi Arii and Kumiko Furukawa. Installation was managed by J2 Complex.
Hypnoshine
Post pobrano z: Hypnoshine
GE Meet Molly, the Kid Who Never Stops Inventing
Post pobrano z: GE Meet Molly, the Kid Who Never Stops Inventing
GE has launched “Meet Molly, the Kid Who Never Stops Inventing”, a commercial celebrating the engineering solutions developed at GE. We’re introduced to Molly, a young girl who comes up with brilliant solutions to problems in the home, including taking out the trash, selling Girl Guide cookies, making her bed, sweeping the floor and mowing the lawns. As she grows up, the innovation and ingenuity continue, taking us to the present time with her working as an engineer at GE. GE’s messages: “We are 300,000 people building, moving, powering and curing to accomplish one goal: making the world work better.” “GE works on things that matter. Building, powering, moving and curing the world. Not just imagining. Doing.” “Imagination and hard work make the world better”.
“Meet Molly” is an expression of GE’s effort to bridge the gender gap in employment. GE has set goals of having 20,000 women fill STEM roles (requiring science, technology, engineering, or mathematics) at GE by 2020 and obtaining 50:50 representation for all their technical entry-level programs. The strategy will significantly increase the representation of women in the engineering, manufacturing, IT and product management roles at GE. The campaign began with “Mille”, a commercial featuring Millie Dresselhaus
Meet Molly Credits
The Meet Molly campaign was developed at BBDO New York by chief creative officer worldwide David Lubars, chief creative officer, NY Greg Hahn, executive creative director Michael Aimette, senior creative director/art director Eric Goldstein, creative director/copywriter Fred Kovey, head of production David Rolfe, executive producer George Sholley, content producer Jack Patrick, head of music production Rani Vaz.
Filming was shot by director/DP Lance Acord via Park Pictures with executive producer Scott Howard, line producer Caroline Kousidonis.
Editor was Paul Watts via WAX/The Quarry with assistant editor Drew Balke, executive producer Tor Adams, and producer Annabelle Cuthbert.
Visual effects were produced at A52 by producer Kim Christensen, lead CG artist Andy Wilkoff, conform artist Pat Murphy. Graphic design was produced at Elastic by Kim Christensen.
Colourist was Tim Masick at Company 3 with producer Rochelle Brown.
Sound was designed at One Thousand Birds. Audio post was done at Sonic Union by engineer Michael Marinelli and producer Justine Cortale. Music is “Di-Gue-Ding-Ding” by Michel Legrand.
Food
Post pobrano z: Food
