Post pobrano z: How the Right Words Help Us to Feel the Right Things

Post pobrano z: Alien Meet Walter by AMD & Weyland-Yutani

Twentieth Century Fox’s (FOX) action-thriller Alien: Covenant, hitting theaters May 19, marks visionary director Ridley Scott’s return to the universe he created. FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for Alien: Covenant and has released this branded short, Meet Walter starring Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. Walter is presented as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. The Meet Walter campaign includes a limited-edition poster and a Twitter activation allowing users to tweet #MeetWalter to receive a personalized video autoreply from Walter.

Alien: Covenant follows the crew of a colony ship bound for a remote planet on the far side of the galaxy that discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape. The ensemble cast includes Fassbender, Katherine Waterston, Billy Crudup and Danny McBride.

In addition to directing, Ridley Scott serves as producer along with Mark Huffman, Michael Schaefer, David Giler and Walter Hill. The screenplay is by John Logan and Dante Harper from a story by Jack Paglen and Michael Green.

“Partnering with AMD, one of the world’s leading technology companies, for our film’s ‘Meet Walter’ campaign aligned perfectly with our vision of the incredible potential of AI that Michael so wonderfully brings to life through Alien: Covenant’s Walter,” said Ridley Scott. “In AMD we have a partner at the forefront of developing and implementing artificially intelligent technologies, showcasing where the future of AI may well be heading. Bringing AMD into our longstanding collaboration with 20th Century Fox on the Alien films is inspiring and exciting.”

“AMD is at the forefront of advancements in AI, machine learning and at developing technologiUKes which are used every day,” said Zachary Eller, Senior Vice-President, Marketing Partnerships. “Given their amelioration in these technologies, we knew this was the perfect partnership for our film.”

“Once we saw the great connection between ‘Alien: Covenant’, the ‘Meet Walter’ short and AMD processor technologies, including AMD SenseMI technologies in our new Ryzen processors, and our Radeon Instinct accelerators, this technology collaboration with Twentieth Century Fox and Luke Scott was one we couldn’t resist,” said Jim Anderson, SVP & GM Computing & Graphics Business Group.

Meet Walter Credits

Meet Walter was commissioned by 20th Century Fox by worldwide marketing president Pamela Levine, SVP marketing partnerships Zachary Eller, VP marketing partnerships Chris Cerbo, director of marketing partnerships Brendan Murphy, VP digital marketing Noah Young, social media director Matt Creem, publicity SVP Heather Phillips, publicity VP Catherine Culbert, publicity director Nathan Marcy.

The Meet Walter trailer was developed at 3AM by concept leader Ridley Scott, managing partner Alison Temple, creative director Chris Eyerman, senior creatives Will Melton, Michelle Gilbert, Kelly Girth, social strategist David Sarkissian, executive director of integrated strategy Tiffany Duersch.

Strategy and marketing work for AMD was by 48 Communications president Karl Stewart.

Filming was shot by director Luke Scott via RSA Films with director of photography Ross Emery, producer Hannah Ireland.

Visual effects were produced at Atomic Arts by VFX supervisor Charley Henley.

Editor was Nick Temple at Wild Card.

Post pobrano z: Not Special Needs Just Human Needs

CoorDown, Italy’s national organization for people with Down syndrome, has launched a conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The Not Special Needs campaign, introduced in time for World Down Syndrome Day on March 21, features a digital film entitled, Not Special Needs, spotlighting the paradox in the term, ‘special needs.’ The film stars Lauren Potter, the popular actress with Down syndrome who played the role of Becky Jackson in Glee, and John McGinley, best known for his role as Dr. Perry Cox on Scrubs, and whose 18-year old son Max has Down syndrome. The supporting cast includes, among others: Sam Suchmann and Mattie Zufelt, two friends with Down syndrome who created the movie Spring Break Zombie Massacre, and Jared Kozak, the recognized actor with Down syndrome known for Orson’s Last Dance, Leader of the Pack and Teens Wanna Know. The campaign is online www.NotSpecialNeeds.com, and is supported with social amplification on Facebook, Twitter and Instagram as #NotSpecialNeeds.

Sergio Silvestre, President of CoorDown Onlus, stated, “The World Down Syndrome day has great symbolic value for us, and we have been promoting it for some time. It is a day which allows us to reach out to everyone through our campaigns and address important issues. We are really proud to collaborate with Publicis North America in New York and, to once again count on the support of the many international organizations who participate in the project. The main objective of our work is to break down prejudices and stereotypes, and contribute to a profound change in attitude towards people with Down syndrome and more generally to the world of disability. We want to give our young people opportunities and tools that can ensure them a bright future.”

Andy Bird, chief creative officer, Publicis New York, stated, “The term ‘special needs’ is a euphemistic way to speak about persons with disabilities and their needs. The reality is people with Down syndrome do not have different or special needs, although they may sometimes meet those needs in different ways, they have the same needs as all of us… jobs, friends, love and simply the need to be seen and treated equally. We are so proud of this work for our incredible partner CoorDown who does so much great work courageously challenging preconceptions, and we hope our film maybe goes a little way to changing how people view those with Down syndrome.”

CoorDown and The World Down Syndrome Day aspire to give a voice to people with Down syndrome, to promote their full social inclusion and to promote change in the cultural approach to the world of disability. The #NotSpecialNeeds campaign amplifies that message by recognizing that people with Down syndrome may need extra assistance, sometimes significant assistance and adjustments to meet a particular need, yet that doesn’t make their common human need ‘special’. For example, a person who requires help speaking, writing or being understood, still has the same human needs we all share — the need to communicate. The only difference is the degree of assistance, or the way to satisfy that need, not the need itself. This is the message at the core of the campaign: every individual shares the same human needs, which bind us collectively together in mutual respect, empathy and understanding.

The Not Special Needs campaign will be presented to the World Down Syndrome Day Conference on March 21 at the UN HQ in New York, as part of the theme: “MyVoiceMyCommunity – Enabling people with Down syndrome to speak up, be heard and influence government policy and action, to be fully included in the community”.

No Special Needs Credits

The No Special Needs campaign was developed at Publicis New York by chief creative officer Andy Bird, executive creative directors Luca Pannese and Luca Lorenzini, copywriter David Green, art director Jen Wang, director of integrated production operations Tim Ayers, integrated producer Jakub Popadium, sr, lead AD technical developer Scott Jones, interactive developer Dara Mao, chief production officer Lisa Bifulco, producer Chris Muldoon, editor Marc Legana, music producer Rachel Rauch, working with CoorDown, Down Syndrome International, Down Syndrome Australia, Fondation Jérôme Lejeune and Down’s Syndrome Association.

Filming was shot by director Wayne McClammy via Hungry Man with executive producer Kevin Byrne.

Visual effects and puppeteering were by Legacy Effects.

Editor was Christjan Jordan at Rock Paper Scissors with assistant editor Pieter Vijoen, executive producers Rana Martin and Eve Kornblum, and producer Dani DuHadway.

VFX/Post were produced at Shed LA by colorist Billy Hobson, VFX artists Paul O’Shea, Miles Essmiller and Phil Man.

Music, sound design and mix were produced at Beacon Street by composers Andrew Feltenstein and John Nau, executive producer Leslie DiLullo, senior producer Kate Vadnais, mixer/sound designer Rommel Molina, and mix assistant Vivi Rojas.

Post pobrano z: KFC Irish Chicken on St Patrick’s Day

KFC UK and Ireland is marking St Patrick’s Day with the promotion of their 100% Irish O’Sanders Feast bucket. The O’Sander’s Feast includes 14 pieces of 100% Irish chicken, four servings of mashed potato, two sides, eight onion rings and a 1.5 litre bottle of soft drink. The bucket is available in Ireland until 23 April. The KFC Irish chicken in the KFC O’Sanders Feast is 100% Irish. But 100% Irish just ain’t enough for American marketing man Randy O’Brien. To make the feast 200% more Irish he delves into as many Irish stereotypes as he can find.

KFC Irish Chicken Credits

The KFC Irish Chicken campaign was developed at BBH London by creative director Hamish Pinnell, creatives Alex King and Andrew Jordan, agency producer Sarah Cooper, working with KFC marketing executive Nahn Van Wyk and senior marketing manager Lucy Cousins and social media manager Josh Benge.

Filming was shot by director Giles Ripley via Partizan with producer Nicole Gray, production manager Jack Bristow, director of photography Sam Goldie, casting agent Maddy Hinton

Post production was done at Mini Mill.

Post pobrano z: Anchor “Inside Out” (4K)

The “jelly-man” sequence of “Inside Out” leaped out at me. I asked director Jonny Kofoed if it was inspired by Albert Omoss’ experimental artworks.

The character is actually the product of Assembly’s Alex McCleod, who has this to say:

The jelly-man came from our GPU-powered simulation testbed, which gets new features every time we use it. It’s usually a fluid simulator, and it’s generally real-time, so instead of trying to keyframe a plausible flopping animation, we just recorded an interactive session of pushing, pulling and swirling a man-shaped bundle of infrangible liquid, and we kept the highlights.

Another product of the same simulation system:

It’s also great for creating tentacle animations, like these:

Post pobrano z: Sherwin-Williams “Safari”

Post pobrano z: Step by Step: Freddy Arenas

In this Step by Step profile, look over the shoulder of one of our industry’s best. Here, Freddy Arenas dives deeper into his recent exploration of 3D character animation.

Post pobrano z: “Untitled”

Post pobrano z: INCA Routine Check for colorectal cancer

The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing is able to stop him. That is, until a simple routine check puts an end to his flight. The Routine Check film encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.

English translation

Because he works in the shadows
Because he knows how to lie low
Because nobody wants to hear about him
Colorectal cancer kills over 18,000 people per year
Whereas with a simple check up
9 out of 10 times, it’s curable.
Colorectal cancer. Detected in time, your life can be saved.
If you are 50 or over, talk to your doctor.

Routine Check Credits

The Routine Control campaign was developed at Havas Paris by creative director Christophe Coffre, copywriter Mathieu Doligé, art director Céline Pottier, designer David Bersanetti, partner Lucie Munsch, board director Marine Biette, consultant Marie Fontan, design editor agency Mathieu Doligé, producer Amandine Winter, account manager Christine Meneux working with INCA communication director Carine Delrieu, adjunct communication director Muriel Papin, and communication project chief Lydia Dauzet.

Filming was shot by director Wilfrid Brimo via Henry de Czar with executive producers Jean-Luc Bergeron and Jean Ozannat, director of photography Daniel Voldheim, and line producer Gaëlle Delaporte.

Visual art and set design was done at Family Production by David Bersanetti.

Post production was done at Digital District by producer Sébastien Gros.

Music and sound design were produced at HRCLS by producer Benoît Dunaigre.

Post pobrano z: Merck for Mothers Push to end Maternal Mortality

Merck, the pharmaceutical company also known as MSD, is promoting the Merck for Mothers campaign with “Push”, a brand film giving perspectives of three different expecting mothers across the world. Launched to coincide with International Womens Day, “Push” serves as the launch film for Merck for Mothers’ “All for Mothers” campaign, which helps illustrate the crucial role of private sector support in public sector issues and aims to inspire new public and private sector partners to join the initiative. By giving a voice to the women affected by maternal mortality, and advocating for change, “Push” artistically reflects Merck for Mothers’ mission to combat this epidemic of what are often preventable deaths associated with pregnancy and childbirth.

Merck provides the thinking behind the Push campaign:

“This year on International Women’s Day, we are on a mission to remind the world that maternal mortality is not an issue of the past. In fact, every two minutes, a woman dies giving life. The United States is the only developed country where maternal mortality is on the rise… One in 10 women in the European Union do not have access to maternal health services during the first months of pregnancy… Every 10 minutes in India a woman dies due to complications during childbirth… Half of all births in Zambia are to mothers living more than 25 kilometers (15.5 miles) from a maternal health center. Maternal mortality hits close to home, no matter where that may be. Through Merck for Mothers, we align ourselves with the right partners to make a difference, and today on International Women’s Day, we are asking maternal health advocates everywhere to help us make a difference by sharing our video and bringing attention to the issue.”

Merck for Mothers Push Credits

The Merck for Mothers Push campaign was developed at Matter Unlimited, New York, by CEO Robert Holzer, managing director Alexandra Gordon, director of production Ashley Jamieson, creative directors Shabazz Larkin and Ahmer Kalam, director of strategy Jackie Prince and account executive Alison Kidd, working with Merck for Mothers lead Dr. Naveen Rao, director of communications Heather Stamatacos and director of strategic partnerships Mark Allen.

Filming was shot by director Spencer Craig via Whitelist with director of photography Dustin Lane, executive producer Jerad Anderson, editor Dan Carr, head of production Matt Griffo, head of creative Colin Moore, head of operations and finance Natasha Seubert, and producer Jefferis Gray.

Colorist was Arnold Ramm at Coyote Post. Music was composed by Trevor Doherty. Sound was designed by Michael O’Connor.