Post pobrano z: Rethink Breast Cancer Give-a-Care

Rethink Breast Cancer in Canada is promoting a Give-A-Care, a line of products for young women with breast cancer, in a campaign aimed at friends. Supporters are invited to build a personalized care package that acknowledges what their friend is really going through, and gives her the care she really needs. Products include conversation hearts, lipstick, tissue packs, headache balm, lube, lip balm, water bottle, lemon balm, sensitive hand cream, tea, and a “do not disturb” sign. A 60-second video explores some of the ways you can really show you #giveacare about someone with cancer. See more on the website. Rethink Breast Cancer has developed a set of recommended Care Guidelines for Young Women with Breast Cancer to ensure their needs are addressed in a timely manner. Some of the challenges younger women with breast cancer may face include diagnosis during pregnancy, effects of chemotherapy on fertility, menopausal symptoms or osteoporosis, feelings of isolation, questions about sexuality, childcare, relationships, dating, employment and finances.

Give-A-Care Credits

The Give-A-Care campaign was developed at lg2, Toronto, by creative directors Chris Hirsch, Nellie Kim, Claude Auchu, copywriter Ariel Riske, art director Zachary Bautista, graphic designer Élise Cropsal, digital creative director Jennifer Varvaresso, user experience team Joël Auchu, Nicolas Baldovini, digital strategic planner Meg Siegel, account services team Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloé Gascon, Alexandre Normand. Print and web production was produced at lg2fabrique.

Filming was shot by Scoot Design director Nathalie Cusson.

Rethink Breast Cancer worked with Aveda, H&M, Pluck Teas, Leaves of Trees, Orchard, Uberlube, The Ginger People, Nuvango Gallery & Goods, The Cashmere Shop, Organic Candies, Custom Candy,

Post pobrano z: McDonalds Chinese New Years in Childrens’s Eyes

McDonald’s in Hong Kong is encouraging people to rediscover the magic of Chinese New Year (CNY) with a new commercial bringing in the Year of the Rooster. The 60 second ad sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the festival lose its fascination as people grow older, and repetition, routine and chores wear down the magic they once experienced as children. The spot opens on a CNY parade – a spectacular show of colour and sound – and leads up to a show-stopping moment when a little girl shares her McDonald’s fries with the dancing lion, proving the power of small gestures to make a big difference. The TVC launched in mid-January as part of the McDonald’s Prosperity advertising campaign, and is supported in print. McDonald’s in Singapore has launched a similar CNY commercial, addressing the question, “Do dragons fly?” by focusing on the flying of kites.

“Despite CNY being one of the most important festivals for family traditions, for many people it’s the little things that make it most memorable. That’s why our spot too had to be little – a little human story. We basically followed DDB Worldwide Chairman Emeritus Keith Reinhard’s legendary, yet timeless, creative formula: a simple story, with a surprise, and a smile at the end,” said Andreas Krasser, Head of Strategy and Innovation at DDB Group Hong Kong.

“As a brand, we have a strong belief in the heartland values of our local community, and our role in creating happy moments – one smile at a time,” said Randy Lai, Managing Director at McDonald’s Hong Kong. “DDB did a fantastic job of putting together a beautiful TV spot that’s reminiscent of the sheer joy we experienced as children during CNY.”

Chinese New Year McDonalds Credits

The Prosperity Brand campaign was developed at DDB Group Hong Kong and DDB Sydney by DDB Asia VP regional director Peter Rodenbeck, head of strategy and innovation Andreas Krasser, creative director Paul Yu, associate creative director Ben Ling, group creative director O Poon, DDB Sydney creative partner Steve Jackson, copywriters Owen Bryson and Shane Geffen, art director Trong Ronakiat, agency producer Denise Wong, head of broadcast Annie Tong, business director Noel Yuen, senior account manager Jim Leung.

Filming was shot by director Maisy Choi via SuchFilms.

Post pobrano z: Samsung Cares in India Commercial

Samsung India is running a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands. The campaign film #SamsungService follows Amit (Abhishek Jain), a Samsung customer service engineer on his way to a remote call-out made by a young woman (Drishti). Arriving at his destination after many trials and tribulations, Amit is surprised to find that he is at a hostel for the blind, and that his work has allowed the blind children of the hostel to support their housemate who is participating in a reality singing show on TV. The voiceover: “At times one must venture a little further than usual for the sake of relationships. That’s why Samsung service vans go to every corner of the country”. Launched on Youtube on December 30, the online film has been viewed over 56 millions times. The Samsung Cares campaign film is being shown on 50 television channels and is supported by print and digital elements.

In October 2016, Samsung launched 535 service vans, to ensure timely service to customers in the remotest corners of India. With the new addition, the Samsung service network is now over 3,000 strong from around 2,000 service points earlier. With this, Samsung’s reach will extend to customers in over 6,000 talukas across 29 states and 7 union territories, making Samsung’s service network the largest in this industry in India.

“In the last 21 years in India, Samsung has grown to become the largest consumer electronics and mobile phones brand in India. With a wide portfolio of products that are sold across India through more than 150,000 retail outlets, Samsung also has a strong pan India service network. Our new initiative of expanding to rural India, right upto the taluka level, helps us in taking care of our valued customers, wherever they are. The new campaign video gives a glimpse of yet another initiative towards our ‘Make for India’ commitment. We are very happy to receive an overwhelming response from consumers across India, who have given a big thumbs up to the campaign with around 13 million views on YouTube in just 96 hours,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Samsung Cares Credits

The Samsung Cares campaign was developed at Cheil India by chief creative officer Sagar Mahabaleshwarkar, executive creative director and copywriter Tarvinderjit Singh, account managers Kundan Joshee, Mohit Mishra, Subhransu Adhikari and Vandana Bhalla, planners Ayan Banik and Tanvi Arora.

Filming was shot in Manali and Kullu by director Anupam Mishra via Crazy Few Films, Mumbai, with director of photography Rubais, producers Urfi Kazmi and Viraj Gawas.

Editors were Shyam Salgaonkar (Sally) and Sanjay Mali at Prime Focus. Colourist was Nicola Gasparri at After Studios.

Music, composed by Dhruv Ghanekar was performed by Mohit Chauhan.

Post pobrano z: A great piece of animation for a great cause and, yes, JJ Abrams did the music?!

„100 years” charts the important story of women’s healthcare at Planned Parenthood in a way that only animation can. In this Motionographer feature, we speak to director Kirsten Lepore to learn more about how this project came about, what it was like working with Lena Dunham and what her goals and inspirations were for this film.

Post pobrano z: All of Artis

Post pobrano z: MAN OF ACTION! II: Ashes Of Vengeance

The full-length version of MK12’s “Man of Action! II: Ashes of Vengeance” is off the festival circuit and available for your viewing pleasure.

For in-depth process, read our interview with MK12’s Ben Radatz.

Post pobrano z: Material World

Post pobrano z: Google // G Suite

Post pobrano z: IBM Leadership Agenda

Post pobrano z: Protecting your work and dealing with rip-offs, a chat with Katie Lane

Has your work been ripped off?

As an individual or a studio, what can you do to protect your original works? To what extent does copyright law offer protection? And what can you do if your work has been ripped off?

You’ll find the answers to those questions in our interview with attorney and negotiation coach Katie Lane of Work Made for Hire.