T4 idents by double g studios

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T4 idents by double g studios

Inspired by our love of robots, double g studios won a competitive pitch to direct and animate 20 energetic idents for Channel 4’s T4. The personality of each robot was enhanced through costume design, choreography and their relationship with the new 3d logos. Here’s a mash up from the 20.
„Shot 5 dancers in cardboard costumes on RED, the rest was done in C4D and post”

Audi: Bubble

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“Less CO2. From only 99g/km. The Audi A3.”

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy


The Photoshop Etiquette Manifesto For Web Designers

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If you're using Photoshop to create the design of a website, there should already be some paths that you're following -written or not-.

The Photoshop Etiquette Manifesto For Web Designers is a guide for standardizing this process with good practices.

Photoshop Etiquette Manifesto

The suggestions are collected under several categories:

  • external file organization
  • internal file organization
  • working with type
  • working with images
  • working with filters / before exporting

with titles like "use a grid", "don't stretch type", "store all assets relative to PSD" and much more.

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