Rolighetsteorin.se: Bottle Bank Arcade Machine

Post pobrano z: Rolighetsteorin.se: Bottle Bank Arcade Machine

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

More subjects here.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm

Rolighetsteorin.se: Bottle Bank Arcade Machine

Post pobrano z: Rolighetsteorin.se: Bottle Bank Arcade Machine

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

More subjects here.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Simon Higby
Web Director: Simon Mogren
Web Producer: Pontus Kindblad, Daniel Alinder
Web Designer: Karl-Johan Vogelius
Production Company: Birth, Stockholm

The Economist: Health club

Post pobrano z: The Economist: Health club

healt_the-economist

For the latest “City Blitz” effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Copywriter: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar

The Economist: Health club

Post pobrano z: The Economist: Health club

healt_the-economist

For the latest “City Blitz” effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Copywriter: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar

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