Post pobrano z: Breathtaking Repetitions / Une similitude à couper le souffle

THE ORIGINAL? Fundaçao S.O.S Mata Atlantica – 1998 Source : Cannes Archive Online, Agency : Young & Rubicam (Brazil)	LESS ORIGINAL : The Tree Council – 2004 Source : D&AD Book N°42 Agency : MCBD (UK)
THE ORIGINAL? Unknown – 2005 Agency : BBH Sao Paulo (Brazil)	LESS ORIGINAL : Rainforest Action Network – 2008 Source : ADC 87 Distinctive Merit Agency : Studio 8 (USA)
	Le recyclage c’est écologique et c’est dans l’air du temps… mais en ce qui concerne les idées ce n’est pas forcément la bonne solution. Là, au bout de 4 fois ça manque d’air frais…

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Post pobrano z: Funk Sunglasses: Boss, Grandma, Guard

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck

Post pobrano z: The Samaritans: Bookmark

The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei

Post pobrano z: Norwegian State Railways: Think

Commercial for Norwegian State Railways (NSB). Agency: McCann, Oslo. Directed by: Roenberg. Shot at Elstree Studios with Motion Blur (Oslo) and BakerCogan producing.

Advertising Agency: McCann-Erickson , Oslo, Norway
Creatives: Tore Woll, Erlend Klouman H?iner
Agency producer: Beril H. Rasmussen
Production Company: Motion Blur, Oslo
Director: Roenberg
Producer: Espen Horn
Post production: Chimney Pot
Muppets: Scott Brooker