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RebraandKotlety: Local Bar Against National Shame

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Integrated
Rebra&Kotlety

When Champions League Final came to Kyiv, we’ve lost our best feature – hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

Advertising Agency:Saatchi&Saatchi Ukraie, Kiev, Ukraine
Business Development Director:Dmytro Grushevsky
Pr Coordinator:Yulia Meduna
Senior Account Manager:Marina Kondriyanenko
Head Of Art:Oleksiy Tertyshnyk
Head Of Group:Sergey Beloshitsky
Copywriter:Sergey Beloshitsky
Creative Director:Kosta Schneider

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StopCancer Association: The Cancer That Stuck Me

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Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Adv

StopCancer Association: The Cancer That Stuck Me

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Post pobrano z: StopCancer Association: The Cancer That Stuck Me

Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Adv

StopCancer Association: The Cancer That Stuck Me

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Post pobrano z: StopCancer Association: The Cancer That Stuck Me

Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Adv

Artcom: The Gruntminator

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Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva

Adv

Artcom: The Gruntminator

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Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva

Adv

Artcom: The Gruntminator

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Post pobrano z: Artcom: The Gruntminator

Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva

Adv

Nissan: Zero Gravity

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Film
Nissan

Advertising Agency:TBWA\G1, Paris, France
Executive European Creative Director:Eric Pierre
Creative team TVC:Philippe Rachel, Carl Harborg
Creative team Print:Joy Robin, Fabian Braun, Darren Rosenberg
Head of G1:Ewan Veitch
Account Management:Eva Gotteland, François Borel, Hafida Derouiche, Adèle Salomon, Camille Guibal
Planning:Tito Favino, Chloé Cerdan
President of \ELSE:Maxime Boiron
Tv Producer:Guillaume Faurel
PostProducer:Reunan Rescourio
Production:Moonwalk, New Moon
Director:Thomas Garber
Director Of Photography:Matthias Königswieser
Producer:Gaspard Chevance, New Moon
Line Producer:Thomas Lepeutrec
Executive Production:Evidencia
Post Producer:Reunan Rescurio
Post Production:Mikros
Supervisor:Stéphanie Mollet
Colour Grading:Didier Lefouest, Sebastien Mingnan
Photographer:Nick Meek
Agent:FMA le bureau
Retouches:Recom
Art Buying:Claire Sougy-Walwer

Adv

Nissan: Zero Gravity

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Post pobrano z: Nissan: Zero Gravity

Film
Nissan

Advertising Agency:TBWA\G1, Paris, France
Executive European Creative Director:Eric Pierre
Creative team TVC:Philippe Rachel, Carl Harborg
Creative team Print:Joy Robin, Fabian Braun, Darren Rosenberg
Head of G1:Ewan Veitch
Account Management:Eva Gotteland, François Borel, Hafida Derouiche, Adèle Salomon, Camille Guibal
Planning:Tito Favino, Chloé Cerdan
President of \ELSE:Maxime Boiron
Tv Producer:Guillaume Faurel
PostProducer:Reunan Rescourio
Production:Moonwalk, New Moon
Director:Thomas Garber
Director Of Photography:Matthias Königswieser
Producer:Gaspard Chevance, New Moon
Line Producer:Thomas Lepeutrec
Executive Production:Evidencia
Post Producer:Reunan Rescurio
Post Production:Mikros
Supervisor:Stéphanie Mollet
Colour Grading:Didier Lefouest, Sebastien Mingnan
Photographer:Nick Meek
Agent:FMA le bureau
Retouches:Recom
Art Buying:Claire Sougy-Walwer

CSS

Weekly Platform News: Preventing Image Loads with the Picture Element, the Web We Want, Svg Styles Are Not Scoped

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Post pobrano z: Weekly Platform News: Preventing Image Loads with the Picture Element, the Web We Want, Svg Styles Are Not Scoped

In this week’s week roundup of browser news, a trick for loading images conditionally using the picture element, your chance to tell bowser vendors about the web you want, and the styles applied to inline SVG elements are, well, not scoped only to that SVG.

Let’s turn to the headlines…

Preventing image loads with the picture element

You can use the <picture> element to prevent an image from loading if a specific media query matches the user’s environment (e.g., if the viewport width is larger or smaller than a certain length value). [Try out the demo:

See the Pen
voZENR by Šime Vidas (@simevidas)
on CodePen. 

<picture>
  <!-- show 1⨯1 transparent image if viewport width ≤ 40em -->
  <source
    media="(max-width: 40em)"
    srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"
  />

  <!-- load only image if viewport width > 40em -->
  <img src="product-large-screen.png" />
</picture>

(via Scott Jehl)

The Web We Want

The Web We Want (webwewant.fyi) is a new collaboration between browser vendors that aims to collect feedback from web developers about the current state of the web. You can submit a feature request on the website („What do you want?””) and get a chance to present it at an event (An Event Apart, Smashing Conference, etc.).

(via Aaron Gustafson)

In other news

  • Firefox supports a non-standard Boolean parameter for the location.reload method that can be used to hard-reload the page (bypassing the browser’s HTTP cache) [via Wilson Page]
  • If you use inline <svg> elements that itself have inline CSS code (in <style> elements), be aware that those styles are not scoped to the SVG element but global, so they affect other SVG elements as well [via Sara Soueidan]
  • XSS Auditor, a Chrome feature that detects cross-site scripting vulnerabilities, has been deemed ineffective and will be removed from Chrome in a future version. You may still want to set the HTTP X-Xss-Protection: 1; mode=block header for legacy browsers [via Scott Helme]

Read more news in my new, weekly Sunday issue. Visit webplatform.news for more information.

The post Weekly Platform News: Preventing Image Loads with the Picture Element, the Web We Want, Svg Styles Are Not Scoped appeared first on CSS-Tricks.

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