Things you hate to hear as a designer

Post pobrano z: Things you hate to hear as a designer

So, it all starts with your dream of being a designer. You learn the craft, you create a personal logo, a portfolio for yourself, some demo work, and you are off to your designer career. But, there’s still something that you didn’t prepare for: clients.

As a designer, you’re always open to feedback, and you want to develop open and flexible relationships with your clients.  However, there are those dreaded statements you hear which make your hair stand on end.

These are statements that make you feel devalued or ask for a great deal without the promise of reciprocation.

This article looks at some real-world comments and how you can handle them with grace.

I don’t like what you have done

This comment is limiting because it doesn’t offer up constructive feedback.  If your client simply shares that s/he doesn’t like what you have done, you have no way of knowing how to change it.

In order to determine how to rework your project, you will have to find out more information.  Ask your client what feels wrong about the project.  Are the colours to bold/not bold enough/out of sync with the mood the client would like?  How about the typeface?  Would the client like to use a different imagery?  Does the site feel chaotic or too empty?

By focusing on specifics, you may be able to get the client to acknowledge what is right or wrong with the design.

I don’t have a budget

If your client doesn’t have the income to pay for your designs, think carefully about accepting their job.  While you may be willing to offer up free time for a charity or pro bono project you believe in, many people are more appreciative of work they actually pay for.  A client who is looking for a design will only truly be worth working for if s/he understands the value of that design and acknowledges that it is worth paying for.

If your client is trying to offer you either experience or free publicity in place of payment, try to share with them how much a great design actually costs to create.  You will need to use your knowledge or expertise to create the design.  You will also need to use software that has to be paid for.  If your client doesn’t understand or value what you have to offer, it is usually worth declining the job.

We haven’t finished writing the copy but can you design the site?

When it comes to website design, content is often king.  When you have the content needed for a site, you will understand how to present it to its full effect.  This means spacing the content so that it is clear and easy to read.  It also means designing a page around headings, subheadings and chunks of information that are easy to digest.

When a site is designed around content it can offer a simplicity and legibility that leaves that content clear and easy to read.  However, when a site has been designed and content is forced to fit in with this design, it may appear squashed or chaotic.

Going back to recreate a design based on newly acquired content can cost time and money.  It is far more effective to provide a designer with the final draft of content before starting to work on a site.

Can you do something quick for me?

Designers are always happy to make changes, particularly if this will increase your levels of contentment with their work.  However, not all adjustments are quick or easy to fix.  If you are asking for changes, however small they may appear, let your designer share how much time they will take (and invoice you accordingly).  This way any changes you make will meet both your needs

Can you create a format that can be edited?

Why would you want to edit a project that has been carefully and precisely crafted to meet your individual needs?  As a designer, each and every step of the process has been carefully planned and developed to achieve an aesthetic yet effective result.  Without this knowledge, you risk making changes which may not be in your best interests.

If you have a blog or site which will need regular edits, you can use a DIY program such as Canya, where you can use designer templates.  You will be able to tweak or make changes to your site any time you need to without sacrificing the design.

Can you create many different versions of my design?  That way I can choose my favourite

Although it seems as if many different choices would help you to make a suitable selection, design often works best when it is carefully planned or brainstormed.  This means assessing your target market, your goals and what you would like to communicate via your design.

By carefully planning and constructing your site together while working towards a specific goal, we will have more of a chance of creating a suitable final product.  Although a wide range of options may seem more appropriate, they will not be as specific or goal-directed as a carefully planned design would be.

Can you Photoshop it?

What would you like to achieve by using Photoshop?  Image manipulation can be very effective if you are looking to create a superimposed image or dual impact photograph.  However, simply adjusting or tampering with an image can reduce its natural appeal.  We’ve all seen sites where the imagery has been Photoshopped to such an extent that it looks awkward.  A person’s arm may appear may look crooked, or their limbs no longer look proportionate.

While some images will improve by being Photoshopped and it is worth the time and effort it will create to create an impact, others will not.

As a designer, offer up your professional opinion to your clients.  Share the advantages and disadvantages (from an aesthetic, time and cost perspective) of manipulating an image.

Can I make one last change?

Designers are always happy to tweak a site to meet a client’s needs.  However, if you have made a number of changes in the past, it will be unlikely that this is your last one.  Let’s openly acknowledge that changes take time, and that time is money when it comes to design. Instead of making continual tweaks, create a list of changes you’d like to your final design.

By sharing the changes you’d like to make and offering up any extra payment needed to make these changes, your designer would be happy to help you.  After all, a satisfied customer is a designer’s end goal.

I have a huge opportunity and I know you will love it

Many clients have big dreams.  Without dreams, we wouldn’t be able to bring our goals into reality.  However, not all of these dreams pan out.  A client who is sure they are onto the next big thing may believe they will be soon offering you the chance for great publicity.

However, your client’s dreams may never come to fruition and you cannot pay your bills on a future promise.  Share the practicalities of running a design business and leave it at that.

Can I get my friends’/family’s/partner’s opinion?

You can, but as a designer, I am an expert in my field and I have a proven history of knowing how to translate a goal into a design or visual message.  Your friends do not have this experience.  You can ask your 12-year-old nephew what he thinks of any design which excludes Batman, but you shouldn’t bet your business on his answer!

This is easy, why does it cost so much money?

Every skilled designer will make a job look easy.  This is because the process of creating an excellent design will be both smooth and efficient.  Hiring a professional costs money because you pay for the experience.  It is this knowledge that will result in a great design tailored specifically towards your needs.

Cheaper designers are available but the process of creating a design which has been tailored to your specific needs will not be as easy or smooth.  When it comes down to it, knowledge, experience and reputation are worth paying for.

Create a mockup or concept drawing for me, and if I like your design I’ll pick you.

A great design is not that simple to create.  Each tailor-made design will take time, planning, effort and a lot of brainstorming.  Although in the digital realm you can find designers who will compete based on a basic concept which is pulled together quickly, these designs won’t be unique or tailor-made specifically for your business.

Designers who pull a concept together very quickly are offering you generic concepts which might be attractive, but might not be well thought through in order to meet the precise needs of your site.

If you are looking for a great concept which will stand out from the crowd, it is often well worth hiring a professional designer.  The cost will be once off, and the results will be well worth it.

Summary

As a professional designer, we put a great deal of thought, effort and time into our work.  We aim to meet the needs of our clients and will often make adjustments to ensure our projects are both effective and visually appealing.

Our clients often understand the value of our work (which is why they have approached a professional for assistance).  However, they often don’t understand the time, thought and skill which goes into creating an effective design.  Sharing how to work effectively in the field of design often helps to communicate and build relationships with our clients.

How to Create a Design-Inspired Photo Manipulation for Twitter/Facebook Banners

Post pobrano z: How to Create a Design-Inspired Photo Manipulation for Twitter/Facebook Banners

Final product image
What You’ll Be Creating

Are you an aspiring designer with a special gift? Show off your levitation skills with a photo manipulation. Make a creative banner you can apply to all your social accounts.

In this tutorial, we’ll learn how to build a designer-inspired photo manipulation using a few stocks and 3D objects in Adobe Photoshop.

Get inspired! Find more amazing design resources on Envato Market.

See a larger view of this banner.

Tutorial Assets

The following assets were used in the production of this tutorial:

1. How to Use 3D Objects

You can make any object levitate easily in Photoshop. And the best way to do it is to take advantage of 3D objects.

3D objects generate still images of the angle you desire. I can make the office plant, for instance, fall off the table in this manipulation (for more dimension) by choosing a good angle.

So before you get started, take a good look at the stocks we’ll be using. In order to make this scene work, I’ll need a few 3D assets from Envato Elements.

For a more in-depth look at how I use 3D objects, check out this tutorial:

Once you’re ready to get started, download all the angles you’ll need for each 3D object.

Here are the specific views I’ll be using in this tutorial.

3D angles
  1. Camera
  2. Molecule
  3. Laptop
  4. Cue Ball
  5. Plant

Hit View 360 Render for each object and try your best to match these angles. Then download them with your subscription.

Now that we have all the resources, let’s get started!

2. How to Build the Manipulation

Social media banners, especially the ones on Twitter, are stretched wide. If you use a normal photo for the banner, it gets compressed pretty badly and cropped even worse.

Here are some possible scenarios I’d hate to go with in headers #1 and #2.

Twitter Header options

Normal photos just won’t crop well.

For this manipulation, I’ll be warping the scene to make something similar to a panorama shot like in #3.

This will allow me to bypass some of the cropping problems by creating an entire composition from scratch that stretches, or pans from one side of the banner to the other.

To do this, I’ll need to take the original Designer Stock and break it apart. Then I’ll rebuild the scene with the main character and other elements using a few new stocks for filler.

Step 1

Create a New Document in Photoshop at 1500 x 500 px.

Copy and Paste Designer Stock #1 onto a New Layer towards the middle of the banner. Make ample room for the other details.

Place the stock

See how much space we have to fill?

Step 2

Let’s break the image apart. Remove the designer first.

Select the stock and use the Polygonal Lasso Tool (L) to make a selection. Then hit Control-J to Paste the selection onto a New Layer above it. Add a Layer Mask and refine the edges of the designer with a Hard Round Brush.

Remove the designer

Step 3

Next, I’ll remove the main computer. We’ll create an entirely new background with just these two pieces from the original stock.

Follow the same steps as before to remove the computer. Add a Layer Mask and refine the edges.

Remove the computer
  1. Use the Polygonal Tool (L) to select the computer.
  2. Control-J to Paste it onto its own New Layer.
  3. The stand might get awkwardly cut here. Use the Polygonal Tool (L) again to select it, and then switch to the Move Tool (V) to center the stand more. In future shots, you’ll see that I painted over the hand and pen with colors from the computer using the Brush Tool (B).

Step 4

Let’s start building the composition again with the new pieces. Hide the computer layer.

Since the model gets cut off, we’ll rebuild him using a different photo from this stock series.

Make a selection of the designer from Designer Stock #2 and Copy and Paste it onto a New Layer beneath the designer layer. Add a Layer Mask to refine the edges and position him to match up with the old photo.

Add the second designer stock

Step 5

Create a simple wooden desk.

Create the wooden desk
  1. Select the Rectangular Marquee Tool (M) and make a selection of the wood from this Wood Table stock. Copy and Paste it onto a New Layer below the designer layer. Hold Control-T to Free Transform and Skew the perspective of the wood for a much longer desk.
  2. Position the desk as shown. Continue to adjust the perspective if necessary.

Note: This desk will be skewed to help the panorama vibe. But feel free to create your own desk setup.

Step 6

Unhide the computer layer.

Use the Free Transform Tool (Control-T) to make it smaller. Position the computer in the center of the desk. Don’t worry about any rough edges—we’ll clean them up later.

Add the computer

Step 7

Let’s add a background. Copy and Paste the Gray Background onto a New Layer.

Flip it by going to Edit > Transform > Flip Horizontal.

Flip the background

Then resize it and position it behind the computer.

Add a slight blur. Select the layer and go to Filter > Blur > Gaussian Blur, adding a Radius of 2.5 px.

Blur the gray background

3. How to Make 3D Objects Levitate

Step 1

Now that the majority of our scene is built, we need to add the levitating objects.

First, add the Molecule.

Copy and Paste the molecule angle you’ve downloaded onto a New Layer above the rest. Use the Free Transform Tool (Control-T) to rotate the angle and place it floating next to the designer.

Add a Layer Mask to remove the parts of the molecule that would be covered by his arm. This will help create more depth of field.

Add the molecule

Step 2

Move on to the other 3D objects.

Next, we’ll add the Camera, Laptop, and Cue Ball.

Follow the same steps as before. This time, position the camera below the designer’s eye level. Then add the laptop on the right.

Balance everything out with the cue ball on the far left. Then go to Filter > Blur > Gaussian Blur and add a Radius of 4 px.

Add the next three objects

Step 3

The last 3D object we’ll add is the Office Plant.

Extract the plant and Paste it onto a New Layer above the rest. Free Transform (Control-T) to Rotate the angle so that the plant appears to be falling off the desk.

Add a slight Gaussian Blur of 2 px.

Add the office plant

Looking great so far!

4. How to Adjust the Lighting and Colors

Now that the majority of our objects are set in place, we can add Adjustment Layers and more to fix the colors, light, and shadows.

Here is our composition so far.

Composition so far

Step 1

Let’s begin with the lighting.

Create a New Adjustment Layer of Curves above all the others.

Adjust the curve for the RGB Channel as shown. Make the overall scene darker.

Curves adjustment layer

Step 2

Next, add a New Adjustment Layer of Color Lookup.

Set the 3D LUTFile to 2Strip.look and the Layer Blend Mode to Hue. Lower the Opacity to 60% for a much warmer tone.

Add color lookup

Step 3

Now add a New Adjustment Layer of Selective Color.

Add the following adjustments for the Greens, Reds, Whites, and Neutral colors.

Add selective color

Here’s the result so far.

Result after selective color

Step 4

The entire lighting of the scene has been adjusted for a more sunset appearance, so now we have to tweak the lighting of some objects individually—starting with the man.

Select the designer 2 layer. Set a new Curves Adjustment Layer as a Clipping Mask to the designer. Adjust the curves for the RGB, Green and Blue Channels as shown.

Try to match the lighting of his body from the original photo.

Add a curves adjustment to the man

Step 5

Next, set a New Adjustment Layer of Hue and Saturation as a Clipping Mask to the molecule.

Adjust the values as shown for a darker molecule. This will create a slight silhouette appearance.

Adjust the molecule lighting

Step 6

Do the same for the camera.

Set a new Adjustment Layer of Hue and Saturation as a Clipping Mask to the camera. Adjust the values as shown for a darker look.

Adjust the camera lighting

Step 7

Now darken the laptop.

Set a New Adjustment Layer of Curves as a Clipping Mask to the laptop. Adjust the curves for the RGB, Blue and Green Channels as shown below.

Adjust the laptop lighting

5. How to Finish the Manipulation

Great job so far!

To finish up this manipulation, we’ll continue to tweak the lighting while adding smart brand elements for your website.

By changing the screen, you can switch out the photo for your website screenshot for better marketing appeal.

Step 1

Let’s customize the screen!

We need to trace over the grass photo so we can swap it out for different websites.

Select the Pen Tool (P) and set it to Shape. Trace over the grass field photo with a white sold Fill. Then Right-click and go to Define Custom Shape. Name the new shape Screen.

By creating a new custom shape of the computer screen, you’ll have it in your preset shape settings for the future, whenever you want to switch the photo.

Create a custom shape

Then Right-click the screen shape layer and go to Convert to Smart Object.

Turning this shape into a smart object means we can update the website screenshot at any time.

Double-click the smart object and Paste a screenshot of your website onto a New Layer. It will appear at the wrong angle at first, so make sure to use the Free Transform Tool (Control-T) to adjust the perspective.

Here, I used the Envato Tuts+ main website.

Then use a Layer Mask to mask out the bottom right window from your screenshot.

Create a smart object for the website

Step 2

Next, customize the laptop screen.

Here I’ll use the Envato Elements website. Follow the same steps as before. First, create a new custom shape, and then Convert it to a Smart Object. Update the smart object with a website screenshot at the right perspective. If necessary, apply a blur.

This one is a little tricky, so keep playing with the perspective until it works.

Add the laptop smart object

Here is the composition with both screens replaced.

Composition with new screens

Step 3

Great!

Once you’ve replaced the screens, we can concentrate on cleaning up these details.

Create a New Layer above the rest.

Clean up the line that separates the designer’s pictures. Set the Foreground Color to various parts of his skin, shirt, and outfit using the Eyedropper Tool (E). Then paint over those areas to blend the photos together with a Soft Round Brush (B).

Blend the skin

Step 4

On that same layer, paint some shadows around the office environment.

Try not to over-complicate the shadows. Just choose a tone that is a shade darker than the colors in that area.

Use a mixture of Hard and Soft Brushes to paint shadows behind the computer behind the laptop, and on the desk.

Add shadows

Step 5

Brighten up the main computer screen.

Select the Custom Shape Tool (U) and select the screen shape you created earlier. Create a new shape that covers the website with a bright yellow color #e9efde. Then set the Layer Blend Mode to Overlay.

Brighten screen

That should do the trick!

Continue working on the light.

Step 6

Create a New Layer above the rest. Set the Layer Blend Mode to Overlay. Use a Soft Round Brush with 30% Opacity to paint bright yellow #f6f9f2 around the screens, objects, and designer. Adjust the Layer Opacity as needed.

Paint yellow glow

Step 7

Let’s start to wrap things up with a few more color adjustments. Give the scene a blueish tone.

Add a New Adjustment Layer of Selective Color above the rest.

Adjust the values for the Reds, Neutrals, and Whites as shown below.

Add selective color adjustment

For a slightly faded effect, add a New Adjustment Layer of Color Lookup.

Set the 3DLUT File to FoggyNight.3DL.

Then set the Layer Blend Mode to Lighten and the Opacity to 25%.

Add a color lookup layer

Step 8

Darken the table for a richer tone.

Add a New Adjustment Layer of Curves, and Right-click to set it as a Clipping Mask to the table layer. Lower the curve for the RGB Channel for a darker wood.

Curves adjustment layer

Step 9

Take this opportunity to make one last New Layer.

Use this layer to paint over any mistakes and add highlights or any remaining details. I mostly needed to fix the computer stand since it was originally cut off by the man’s hand.

A closer look

Check out the final variations below!

6. How to Make Banner Variations

Now that you’ve got your Twitter/Facebook banner, how does it look?

Twitter/Facebook

Here’s the final result below. I applied it to my Twitter background (at a compressed size of 1252×417 pixels) to see it in action.

For Facebook covers, feel free to resize to 851×315 pixels. Crop if necessary.

Twitter background

Without Websites

Don’t want to change the screens? Here is the how the banner will look without the screen changes.

Banner without screens

More Branding

Another variation you can take is to add additional branding. Here I added more Envato Tuts+ branding elements by using one of the PSD templates from this Facebook Charity Cover Set.

Branded banner

See a Larger Version

If you haven’t already, check out this larger version.

All Done! Great Job!

Social media banners are a fantastic way to show off your skills as a designer. Personalize any account with an intriguing banner to gain more influence.

I hope you’ve enjoyed this tutorial! Share your comments and results below.

For more photo manipulation tutorials like this one, check out these links:

Twitter Facebook Banner Photo Manipulation Tutorial

What bit of advice would you share with someone new to your field?

Post pobrano z: What bit of advice would you share with someone new to your field?

The most FA of all the FAQs.

Here’s Laura Kalbag:

Find what you love. Don’t worry about needing to learn every language, technique or tool. Start with what interests you, and carve your own niche. And then use your powers for good!

And my own:

Buy a domain name. Figure out how to put an HTML file up there. Isn’t that a powerful feeling? Now you’ve got table stakes. Build something.

Definitely, go read other A Book Apart author answers because they are all great. My other favorite is just three words.

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