BR Malls Mooca Plaza Shopping: Human Warmth

Post pobrano z: BR Malls Mooca Plaza Shopping: Human Warmth

Media, Outdoor, PR
BR malls

Mooca Plaza Shopping creates posters that persuade people to donate coats. With winter approaching, the low temperatures affect thousands of people. Annually, the donation of coats is necessary to especially help the ones living on the streets. In this campaign, the donor will be able to help, placing a coat upon posters that render the image of homeless suffering from cold.

Advertising Agency:WE, São Paulo, Brazil
Client:Mooca Plaza Shopping, Maria Luiza Dias Ferreira Thomé
Chief Creative Officer:Guy Costa
Creative Directors:Ricardo Sarno, João Paulo Magalhaes, Ana Castelo Branco
Art Directors:Leandro Valente and Alexandre Diniz
Copywriter:Rodrigo Passos
Calligraphy:Douglas Reis
Rtvc:Fernanda Ragazzi, Juliana Emeric, Lais Leleu
Account:Jose Boralli, Wesley Santesso, Vera Fassbinder, Bruno Luiz
Media:Fabio Rosinholi, Thais Caruso, Mauricio Torres.
Chief Operating Officer:Valdir Barbosa
Production Company:Tanajura Filmes
Film Director:Pedro Campos and Leandro Valente
Film Photographer:Victor Ponce
Executive Producer:Mariana Villas Bôas and Bruna Estivalet
Producer:Thaís Martins, Alex Yoshinaga
Motion Design:Fernando Capelari, Amanda Campos

A look at a gyroscopic public transportation concept

Post pobrano z: A look at a gyroscopic public transportation concept
first image of the post

With cities becoming larger and larger, transporting a lot of people without the traffic that usually comes with it is a real challenge. The The Dahir Insaat corporation has developed a proposal to make this kind of transportation more fluid, but without removing the cars as it’s often suggested by traffic specialists.

The system looks futuristic and the previews pretty cool, with several levels that help increasing the fluidity, but it doesn’t seem very realistic. In fact, how would they secure these rails so they don’t smash the cars or people crossing? How do they get people in and out of the buses quickly at that height? Not even mentionning the physics of holding such a heavy structure with two simple poles.

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