Zain Ramadan 2017 campaign challenges terrorism

Post pobrano z: Zain Ramadan 2017 campaign challenges terrorism

Zain, a Middle Eastern mobile communications company based in Kuwait, is creating waves with a counter-terrorism music video released to be viewed during Ramadan. The three-minute video portrays a would-be suicide bomber as he moves toward an attack, and the Arab community that tries to dissuade him. The bomber walks through the streets and rides on a bus, dressed in an explosive vest. He is confronted by children, including a child actor playing Omran Daqneesh, a child caught up in the aftermath of an explosion in Aleppo. The film features Nadia Al-Alami, a bride who survived an attack at her wedding in Amman that killed 36, Haidar Jabar Nema who lost his son in the the 2016 car bombing in Karrada, Baghdad that killed over 300 people, Ibrahim Abdulsalam, injured in the 2016 bombing of the Imam Al-Sadiq mosque in Kuwait. Emirati pop star Hussain Al Jassmi appears as the voice of the growing crowd, calling for a response of love and peace. While the music video has had over 6.5 millions views and been affirmed by many, there have been concerns expressed about the appropriation of the image of Omran Daqneesh who was caught up in the effects of a civil war.

Zain - Confront your enemy with peace

Zain - He is the creator of life
Zain - Omran Daqneesh

Credits

Filming was produced at Joy Productions, Kuwait, by creative director May al Saleh and director Samir Aboud. Music by Heba Mishary Hamada (lyrics) and composer Bashar al Shatti was performed by Hussain Al Jassmi with producer Rabeea Alsaydawi.

Don’t write on a horse and drive / Mauvaise conduite flagrante?

Post pobrano z: Don’t write on a horse and drive / Mauvaise conduite flagrante?

THE ORIGINAL?
SAAQ – Road Safety TV Commercial 2012
“Before, we did not write messages while driving”
Watch the TV Commercial
Agency : LG2 Quebec City (Canada)
LESS ORIGINAL
City of Buenos Aires – Road Safety – 2017
“Texting and driving. Ridiculous since 1771”
Source : Coloribus
Agency :
La Comunidad (Argentina)

26 Deceptive Graphic Designs

Post pobrano z: 26 Deceptive Graphic Designs

What actually is an illusion? I’m sure you’ve spent a decent amount of time staring at an optical illusion at some point. Dictionary.com defines illusion as “something that deceives by producing a false or misleading impression of reality.”

Illusions aside, some imagery can just be straight trippy; not intending to deceive the senses but rather simply play with the mind and expand the horizons.

I watched Doctor Strange yesterday. If you’ve seen the movie you’ll understand why it inspired me to put together this collection of deceptive graphic design projects for your inspiration. Enjoy!

Credit to respective artists.


Credit:streetArt

Credit:STEVE HUANG & Lowei Chang

Credit:Filip Radomski

Credit:eltipo graphic

Credit:eltipo graphic

Credit:Martzi Heged?s

Credit:Ophélie Maurus

Credit:Ophélie Maurus

Credit:Ophélie Maurus

Credit:Bruno Moura & Rodrigo Bonfim

Credit:Bruno Moura & Rodrigo Bonfim

Credit:Bruno Moura & Rodrigo Bonfim

Credit:Bruno Moura & Rodrigo Bonfim

Credit:Bruno Moura & Rodrigo Bonfim

Credit:Pedro Azedo

Credit:Bito Studio & Aimar Molero Musi

Credit:Bito Studio & Aimar Molero Musi

Credit:Bito Studio & Aimar Molero Musi

Credit:Bito Studio & Aimar Molero Musi

Credit:HAUS Studio

Credit:HAUS Studio

Credit:HAUS Studio

Credit:Matt Chase

Credit:rachid shop

Credit:rachid shop

Credit:Gianni A. Sarcone


Apps to Get Your Creative Juices Flowing

Post pobrano z: Apps to Get Your Creative Juices Flowing

The UK creative industries contribute almost £90bn net to GDP, according to the Guardian. Whether you’re a designer, photographer or producer, your creative output is vital to the betterment of the wider UK. If you’re ever feeling a little bit stuck, or need some creative help, just remember that there’s an app for everything in 2017. With that in mind, we’ve put together this list of great creative apps that will help to get your juices flowing. If you’re feeling squeezed for mobile data, don’t worry, just order a SIM-only bundle from a provider like Asda Mobile and you can download to your heart’s content.

1. Simmer

The act of preparing a meal is innately creative, taking advantage of the cook’s full array of senses to produce the desired dish. Now, Simmer helps you capture your creativity, enabling you to record short step by step videos of your preparatory process, helping other aspiring chefs learn from your instruction. Create, watch and share right from your very own kitchen.

2. Assembly

If you’re not a full-time graphic designer, but you need to be able to sketch out a visual concept to a creative partner, an app like Assembly could be for you. It helps you to create beautiful vector imagery without having to master Illustrator. You can select from over 180 basic shapes that you can fit together to produce your own pieces of art, and place them over a plain backdrop or on top of a background image.

3. Paper

With a simple to use, yet innovative swipe-to-style formatting, Paper, lets you produce checklists and notes with ease. Capture and connect your notes, photos, and sketches in this brilliant designer-friendly digital wall. The original iPad version was crowned Apple’s App of the Year, and the new iPhone version is completely free, so there’s really no excuse to not own this brilliant inspiration provider.

4. Unstuck

This is a platform that should be in every creative’s toolbox. Both the website and the app are aimed at helping creative people get over their creative block through a range of instructional workshops, tricks, and techniques that help you in areas like, negative thinking, procrastination, and relationships. If you’re stuck and need help, you could definitely give this a go. Describing itself as an “in the moment digital coach”, Unstuck is your very own life coach in app form, and without the associated high costs.

5. Behance

If you believe that there’s no such thing as truly original art, then you should check out Behance. This is an online portfolio platform that’s specifically targeted at those working in the creative industries. If you’re a Photoshop pro, you can now push images directly to your own Behance portfolio, and if you’re browsing others portfolios, you can now share images straight to Pinterest – a new feature as of the 2.25 update. The phone app version of this platform is particularly slick, so give it a go.

These are only five of the plethora of apps out there designed to help creative do their jobs better. Give them a go and let us know what you think.

Is Customisation Key for Successful Product Design?

Post pobrano z: Is Customisation Key for Successful Product Design?

According to the GBrief, millennials (a person reaching young adulthood in the early 21st century) are forcing companies to offer a more personalized approach to shopping, or in other words “they want to know that a company is paying attention to their specific needs.” This is something that companies need to take note of if they want to stay in the game as millennials are set to become the largest group of consumers, having finally outnumbered the Baby Boomers in 2015.

However, it’s expensive for companies to customize product design, especially as so much could change along the way. Yet, creating variants on an item and giving the customer a choice is almost as good as a complete customization, this is mass customization (the ability to make variations of products in high volume). Such customization in the automobile industry is now routine, you can choose everything from the buttons on your steering wheel to the stitching in the leather of the seats.

A lot of the results from mass customization so far have been popular as well, because it helps companies gain insights from designs that they may not have thought of themselves. This keeps them one step ahead of the competition and maintains customer loyalty.

Looking back at the GBrief study, it also suggested that Millennials distrust faceless big businesses and want to be treated like a partner rather than a purchaser. Offering customization and plenty of variation give consumers the impression that they are involved in the whole process and mirrors the feel of being a partner. Even if the product is already being manufactured, the fact that the customer is in control makes the process feel a lot more personal.

With all of this in mind, it’s clear that product design will be successful with the use of customization, you will be achieving exactly what the consumer wants. Through this, you ensure that your company is remaining competitive and successful by keeping up with the consumer.

Whether you provide this personalization tool through face-to-face contact or over the Internet depends largely on the size of your business. For example, hospitals require a lot of different equipment and they may look for some supplies online, such as online castors, but meet with a supplier for the hospital bed itself, it just depends on the customers’ situation and the use of the product.

So, if you want to stay relevant as a business and keep on creating successful products, it‘s key that you offer some sort of flexibility and customization. The Raconteur has even gone so far as to say that the “new manufacturing revolution will be defined by speed, quality, flexibility, and customization,” so it’s definitely something your business needs to consider.

Yamaha: Naked

Post pobrano z: Yamaha: Naked

Film
Yamaha

Only in Mexico City are registered more than 2,000 motorcycle accidents per year. How to solve this problem in a city where there is no road culture for cars and motorcycles to coexist? Archer Troy decided to stop talking to motorcyclists and better talk to the car drivers, because the safety of motorcyclist depends more on those who drive around, than on himself.”Naked”is an inspiring and visually striking campaign, as it shows the vulnerability of motorcyclists to another driver. The Print Ad titled Chopper was done by Revolver advertising agency for brand: Yamaha in Mexico. It was released in the May 2017.

Advertising Agency:Archer Troy, Mexico City, Mexico
Creative Vp:Mike Arciniega
General Creative Director:Miguel Suarez
Creative Director:Joaquin Garcia, Habacuc Guerrero
Copy:Joaquin Garcia, Alejandro Tlapa
Art Director:Habacuc Guerrero
Director:Miguel de Icaza
Account Director:Gabriela Rivera, Alejandra Escamilla
Photography:Habacuc Guerrero
Production Company:Camaleón Films
Production:Claudia Gonzalez, Javier Velázquez

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