Post pobrano z: Sejong City: Lungs anti-smoking ventilator

Media, Outdoor
Sejong City

Advertising Agency:Nextround, Seoul, Korea
Art Director:Yuhwan Jo
Copywriters:Jaehwan Jung, Junghyun Kim

Post pobrano z: SAAQ: Truck

Film
SAAQ

Advertising Agency:Lg2, Quebec City, Canada
Creative Director:Luc Du Sault
Art Director:Luc Du Sault
Copywriter:Luc Du Sault
Accountant:Alexandra Laverdière, Mireille Côté, Catherine Darius
Agency Producer:Isabelle Fonta
Director:Francois Lallier
Production House:Nova Film
Producer:Dominik Beaulieu, Pierre-René Bonnette
DoP:Yves Bélanger
Sound Design:BLVD, Olivier Rivard
Visual Effects:Rodeo Fx

Post pobrano z: 3M Post It: Colors

Outdoor, Print
3M

Yellow Ad: My parents having sex. Never forget it. 

Pink Ad: My grandma naked. Never forget it. 

Green Ad: I peed at school. Never forget it.

Advertising Agency:Pedro Juan y Diego Advertising, Santiago, Chile
Executive Creative Director:Fabrizio Baracco
Creative Director:Felipe Araya
Art Director:Felipe Alcalde, Patricio Sepúlveda, Roberto Nawrath
Copywriter:Felipe Araya, Jordán Cáceres

Post pobrano z: Sodimac Homecenter Chain: Kai tree light up the days of Colombians

Media, PR
Sodimac Homecenter

In Colombia 7th of December is known as “Candles Day”, a day when people light up their Christmas trees. However, in 2015, the country experienced its worst drought in years, which made Sodimac, Sodimac Homecenter, Colombia’s leading home supplies chain, decide to save up energy by not having Christmas lights in their frontstores. Instead – in partnership with Iluminando Project and the ANSPE- National Agency to Overcome Extreme Poverty) – they embraced a small project in size, but huge in its impact in lightning up the everyday life of Guajira, a community in the north of Colombia.

In Guajira 20% of the inhabitants never had access to electric energy. To help minimize this hurdle and, at the same time, celebrate the Christmas spirit, McCann Worldgroup Colombia came up with the Kai Tree Project.

A Christimas tree named Kai Tree, created and designed in partnership between the agency and the villagers, resembling a cactus and lighted up with sustainable solar powered lamps. Kai is the Guajiran word for Sun, and after the Christmas celebrations the tree was dissembled and its lights given to 400 families, that since then can enjoy the Kay energy during nighttime.

Advertising Agency:McCann Erickson, Bogotá, Colombia
CCO:Samuel Estrada
Creative Directors:Alejandro Bermudez, Germán Camelo
Copywriters:Alejandro Bermudez, León Guzmán
Art Director:Diego Melo
Client Service:Clara Pérez, Paula Quintero
Agency Production:Tiffany Bernal
Production House:Colombo Films
Film Director:Andrés Cortés
General Production:Felipe Cepero
Executive Production:Camila Rodriguez
Sound Production:Laika Studio