THE ORIGINAL?
Aids Hilfe Fundraising gift wraps – 2004
« Aids can be so beautiful… if you don’t have it »
Source : Coloribus
Agency : .start Munich (Germany)
LESS ORIGINAL
St Mungo’s wrap up project – 2013
« Helping the homeless wrap up warm this X-Mas »
Source : Adsoftheworld
Agency : WCRS London (United Kingdom)
Posters were displayed on the streets and in chiropracters waiting rooms. Pull the arrow down to reveal the line ‘Instant back pain relief. lakotaherbs.com
Advertising Agency: Spring Advertising, Vancouver, BC, Canada
Creative Director: Rob Schlyecher
Associate Creative Director / Art Director / Copywriter: James Filbry
Studio Artist: Janette Lodermeier
Account Services: Richard Bergin, Stephen Young
Agency Planner: Stephen Young
Developer: Tom Lamb
Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.
Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer