Post pobrano z: Loducca: Tag Talk App

Tag Talk: using Instagram photo-tagging feature to make photos talk.

It’s not an app. It’s a way of using photo-tagging for a different purpose. Just tag the photos with usernames that are like phrases.
For a list of phrases to use, they can check who’s @tag_talk is following. Simple and fun as that.

Advertising Agency: Loducca, Brazil
Creative Team: Fernando Saú, Marcelo Rosa, Raphael Franzini, Ricardo Lins
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini

Post pobrano z: Volkswagen Side Assist: Hidden Frame

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives.

The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket.
Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa
Copywriter: Luciana Haguiara
Production Company: Dínamo
Sound Design: Cabaret
Director: Renato Jabuka
Agency Producers: Vera Jacinto, Rafael Motta, Charles Nobili
Account Services: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Vanessa Silva
Planner: Cintia Gonçalves, Sergio Katz
Approval: Arthur Martins, Fabio Rabelo

Thanks

Post pobrano z: Recipeace: Differences

Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Phil Jungmann, Matt Miller
Design Director: Alisa Wolfson
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Senior Designers: Kelly Dorsey, Kyle Poff, Peter Ty
Designer: Casey Martin
Executive Producer: Rob Tripas
Senior Producer: Laurie Gustafson
Production Designer: Chris Apap
Account Director: Karla Flannery Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson
Creative Resource Manager: Joe Maggiore
PR: Tina Stanton, Lynsey Roumell, Megan Maupin