Post pobrano z: Big shake, big lookalike / L’originalité? Rien à secouer!
| THE ORIGINAL? AsiaSoft Audition Online Game – 2006 Source : Cannes Archive Online Agency : Jeh United Bangkok (Thailand) |
LESS ORIGINAL Big Shake Energy Drink – 2012 Source : YouTube via @simonlamasa @LucasDuponcheel Agency : Muska Group (Haiti) |
Post pobrano z: Automatic Amarok website
For the online launch of the new automatic version of Amarok, we created an automatic site. The webcam scans the face and the navigation occurs automatically, only with the eyes.
Post pobrano z: Nike – My Time Is Now
Nike MTIN is an interactive film that not only showcases the next wave of football players, but also rewards the audience’s hunger, enabling them to find extra content in a series of seamlessly hidden tunnels.
Post pobrano z: Paper Crows – Build
4 YouTube music videos, synchronised into 1 visual. A Twitter crowd below is made up of Tweets displayed as crows. Change the track playing by rolling over the relevant YouTube.
Post pobrano z: Beyonce
Post pobrano z: Zurb
Post pobrano z: Magazine Luiza: Offer Shortener
Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.
Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Fred Saldanha, Eduardo Marques
Head of Digital: Daniel Tártaro
Copywriter: Leandro Neves
Art Director: Micky Huang
Post pobrano z: IKEA: Change You View In The Kitchen
Idea description: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living. Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. Result:
In the first five months
22,168 visitors took a dive in aquarium by transmigrating into a fish;
87,204 slept on the kitchen floor by transmigrating into a dog;
28,321 flew in the kitchen as a fly;
65,480 performed a kitchen dance;
mixed 70,711 cocktails
and discovered 853,614 IKEA kitchen features.
Advertising Agency: BBDO, Russia
Internet agency: B-Reel
Creative directors: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Kolya Fabrika
Copywriter: Yaroslav Orlov
Art director: Roman Firainer
Designer: Maksim Demkin
Multimedia-designers / programmers: Actionfilm
Post pobrano z: Hopi Hari Park: The Horror Time
Advertising Agency: NBS, São Paulo, Brazil
Creative Directors: Pedro Feyer, André Lima, Cassio Faraco, Miguel Genovese
Art Directors: Guilherme Almeida, Jonas Kühner
Copywriters: Fernando Calvache, Sidney Freitas
Post pobrano z: Del Valle: The Tree Of Love
Advertising Agency: NBS, São Paulo, Brazil
Creative Directors: André Lima, Pedro Feyer, Miguel Genovese
Art Directors: Claudia Monteiro, Jonas Kühner
Copywriters: Miguel Genovese, Andrea Lobato, Sidney Freitas
WebDesign / Web Production: Miguel Pacheco
Creative Technologist: Drausio Tronolone