Post pobrano z: Putzengel
Just Creative
Post pobrano z: Just Creative
Second Story
Post pobrano z: Second Story
Land Rover: Amazon Tale, Western Tale, Artic Tale
Post pobrano z: Land Rover: Amazon Tale, Western Tale, Artic Tale
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Director: Mauricio Rocha, Brian Fraser
Executive Creative Director: Tito Chamorro, Victor Osorio, Julián Jaramillo
Creative Directors: Jorge Millán, Diego Suárez
Art Director: Sergio Lizarazo, Lee Aldridge
Copywriter: Luis Miguel Herrera
Account Manager: Nick Elliott
Production: Anthony Borkett
Volkswagen Original Parts: The Original Click
Post pobrano z: Volkswagen Original Parts: The Original Click
Idea:
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.
Strategy:
We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.
Results:
For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Technology Director: Fernando Boniotti
Project Manager: Ana Carolina Cintra
Media: Mauricio Val Cruz, Larissa Sanches
Planning: Chris Bock, Sabrina Lima Peralta e Karina Kanashiro
Approval: Herlander Zola, Carla Costa
Ofixpres: Just do it, I have a dream, Hasta la vista
Post pobrano z: Ofixpres: Just do it, I have a dream, Hasta la vista
Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief creative director: Mauricio Rocha
Executive Creative Director: Tito Chamorro, Victor Osorio, Julián Jaramilo
Creative Directors: Juan Camilo Valdivieso
Art Director: Juan Sebastian Otoya, María Fernanda Pinzón
Copywriter: Juan Camilo Valdivieso, Andrés Celis
Photographer: Daniel Martínez Matallán
Volkswagen: QR Code
Post pobrano z: Volkswagen: QR Code
Advertising Agency: RC Comunicação, Belo Horizonte, Brasil
Creative Director: Guilherme Araújo
Copywriter: Guilherme Araújo e Gustavo Costa
Art Director: Eduardo Araújo, Lucas Bandeira
Illustration: Geraldo Fernandes
Digital Project Manager: Marlos Carmo
Web Design: Bruno Magalhães
Technology Coordinator : Ruy Adorno
Account Director: Carolina Souto
Account Executive: Marta Maia
Planner: Daniele Almeida, Eduardo Noronha
Approval: Eric Tambasco
Drop-downs (List-Menus) With Images – ddSlick
Post pobrano z: Drop-downs (List-Menus) With Images – ddSlick
Improving (manipulating) standard HTML elements with JavaScript for a better usability makes sense when used wisely.
ddSlick, a lightweight jQuery plugin, does that by mimicking the behavior of list-menus with a better look and more information.
It works as a drop-down menu where we can use images and description besides a simple text.
The data source that populates the drop-down options is JSON and there are multiple options for customizing the functionality. The look & feel can be changed as well (very few styles used).
There is also a callback function that is fired when an option is selected (which is good for auto-modifying a hidden form for a possible submit, etc.).
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Kerem
Post pobrano z: Kerem
BASE Persoton
Post pobrano z: BASE Persoton
The BASE Persoton is the world’s most individual ringtone. It is the first tool that can convert facebook profile pictures into unique melodies.