Post pobrano z: Red Cardinal![]()
Archiwum miesiąca: styczeń 2017
Baumbart
Post pobrano z: Baumbart![]()
MAN OF ACTION! II: Ashes Of Vengeance
Post pobrano z: MAN OF ACTION! II: Ashes Of Vengeance

The full-length version of MK12’s “Man of Action! II: Ashes of Vengeance” is off the festival circuit and available for your viewing pleasure.
For in-depth process, read our interview with MK12’s Ben Radatz.
Material World
Post pobrano z: Material World

How to Create a "Share the Love" Icon Pack in Adobe Illustrator
Post pobrano z: How to Create a "Share the Love" Icon Pack in Adobe Illustrator

Since this week is all about love, we’re going to continue the theme and create a „Share the Love” icon pack to explore the different ways in which you can express
your feelings in the digital era.
We’re going to be creating
all three icons using basic geometric shapes combined with some of the primary
tools that you probably already work with on a daily basis.
So, without wasting any more time, grab a
cup of that sweet coffee and let’s get started!
Oh, and before I forget, you can always
expand the project by checking out GraphicRiver, where you can find tons of love-themed icons.
1. How to Set Up a New Document
Since I’m pretty sure you already have
Illustrator up and running in the background, bring it up and let’s set up a New Document (File > New or Control-N)
using the following settings:
- Number
of Artboards: 1 - Width:
800
px - Height:
600
px - Units:
Pixels
And from the Advanced tab:
- Color
Mode: RGB - Raster
Effects: Screen (72ppi) - Preview Mode: Default

Quick
tip: some of you might have noticed that the Align New Objects to Pixel Grid option
is missing. That’s because I’m running the new CC 2017 version of the
software, where great changes have been made to the way Illustrator handles the way shapes snap to the underlying pixel grid.
2. How to Set Up a Custom Grid
Since we’re going to be creating the icons
using a pixel-perfect workflow, we’ll want to set up a nice little grid so that we can have full control
over our shapes—that is if we’re running the older version of the software.
Step 1
Go to the Edit > Preferences > Guides &
Grid submenu, and adjust the following settings:
- Gridline
every: 1 px - Subdivisions: 1

Quick
tip: you can learn more about grids by reading this
in-depth piece on how Illustrator’s Grid System works.
Step 2
Once we’ve set up our
custom grid, all we need to do in order to make sure our shapes look crisp is
enable the Snap to Grid option found
under the View menu, which will
transform into Snap to Pixel each
time you enter Pixel Preview mode.
Now, if you’re new to the whole
“pixel-perfect workflow”, I strongly recommend you go through my how to create
pixel-perfect artwork tutorial, which will help you widen your technical skills
in no time.
3. How to Set Up the Layers
With the New Document created, it would be
a good idea to structure our project using a couple of layers, since this way
we can maintain a steady workflow by focusing on one icon at a time.
That being said, bring up the Layers panel, and create a total of
four layers, which we will rename as follows:
- layer 1: reference grids
- layer 2: phone sharing
- layer 3: email sharing
- layer 4: im
sharing

4. How to Create the Reference Grids
The
reference grids (or base grids)
are a set of precisely delimited reference surfaces, which allow us to build
our icons by focusing on size and consistency.
Usually, the size of the grids determines
the size of the actual icons, and they should always be the first decision you
make on you start a new project, since you’ll always want to start from the
smallest possible size and build on that.
Now, in our case,
we’re going to be creating the icon pack using just one size, more exactly 128 x 128 px, which is a fairly large
one.
Step 1
Start by locking all
but the reference grid layer, and then grab the Rectangle Tool (M) and create a 128 x 128 px orange (#F15A24) square, which will help define the
overall size of our icons.

Step 2
Add another smaller 120 x 120 px one (#FFFFFF) which will
act as our active drawing area, thus giving us an all-around 4 px padding.

Step 3
Group the two squares composing the
reference grid using the Control-G keyboard
shortcut, and then create two copies at a distance of 40 px from one another, making sure to align them to the center of
the Artboard.
Once you’re done, lock
the current layer and move on to the next one, where we’ll start working on our
first icon.

5. How to Create the Phone Sharing Icon
With the document all set up, let’s kick
off the project by making sure that we’re on the right layer (that would be the
second one) and then zooming in on the first reference grid so that we can have
a better view of our icon’s shapes.
Step 1
Start working on the
left phone by creating its body using a 56
x 94 px rounded rectangle with an 8
px Corner Radius, which we will color using #C4CEE8 and then position in the underlying active drawing area’s bottom-left corner, making sure to leave a
4 px gap for its outline.

Step 2
Give the shape
that we’ve
just created an outline, by creating a copy of it (Control-C) which we will paste in front (Control-F) and then adjust by changing its color to #2B3249, and
then setting its Weight to 8 px.
Once you’re done,
select and group both shapes together using the Control-G keyboard shortcut.

Step 3
Start working on the
phone’s display by creating a 32 x 58
px rectangle, which we will color using #8195C1 and then horizontally center
align to the two shapes that we’ve just grouped, at a distance of 12 px from the top edge of the fill
shape’s visible surface.

Step 4
Give the display an 8 px thick outline (#2B3249) using the Stroke method, selecting and grouping (Control-G) both shapes together
afterwards.

Step 5
Create the phone’s
bottom circular button, using an 8 x 8
px circle which we will color using #2B3249 and then center align.

Step 6
Turn on Pixel Preview mode, and using the Pen Tool (P) draw in the front-facing
speaker unit, using a 12 px wide, 4 px thick Stroke with a Round Cap,
which we will color using #2B3249 and then center align to the visible surface
of the phone’s upper section.

Step 7
Create the phone’s
power button using a 12 x 4 px rectangle,
which we will color using #2B3249 and then position onto the larger outline, at
a distance of 12 px from the active
drawing area’s left edge.

Step 8
Adjust the shape that
we’ve just created by setting the Radius
of its top corners to 2 px from
within the Transform panel’s Rectangle Properties, selecting and
grouping (Control-G) all of the phone’s
composing shapes together afterwards.

Step 9
Create the second
phone using a copy (Control-C >
Control-F) of the one that we’ve just finished working on, which we will
reflect both horizontally and vertically (right
click > Transform > Reflect > Horizontal / Vertical), and then
position onto the right side of the active drawing area, aligning it to its top
edge.

Step 10
Start working on the
little heart by creating a 20 x 20 px circle,
which we will color using #ED664C and then position onto the left phone’s display, at a distance
of 9 px from its top edge and 6 px from its left edge.

Step 11
Continue working on the
heart by creating two more 20 x 20 px circles
(#ED664C), positioning one on the right side so that it ends up overlapping the surface of the first one by 4 px,
and the last one at the bottom, so that it overlaps the surface of the other two by 8 px.

Step 12
Once you have all three
circles in place, select and then unite them into a single larger shape using Pathfinder’s Unite Shape Mode.

Step 13
Adjust the resulting shape
by removing the center anchor points created during the uniting process, by
simply clicking on them using the Delete
Anchor Point Tool (-).

Step 14
Continue adjusting the
new shape by selecting its anchor’s handles and dragging them so that you get a
nice curvature on each of its sides. Once you’re done, give the resulting shape
an 8 px thick outline (#2B3249) with
a Round Join, selecting and grouping
both shapes together afterwards.

Step 15
Since we’ll want the
heart to remain within the visible surface of the phone’s display, we’ll have
to mask it using a 24 x 50 px rectangle
(highlighted with yellow), which we will center align to the display. Then,
simply select both the heart and the rectangle, right-click and select Make
Clipping Mask, making sure to group it and the left phone together using the
Control-G keyboard shortcut.

Step 16
Finish off the icon by creating a copy of
the masked heart and then center aligning it to the right phone’s display,
making sure to flip it vertically (right
click > Transform > Reflect > Vertical).
Once you have it in
place, group (Control-G) it along
with the phone, doing the same for all of the icon’s composing sections
afterwards.

6. How to Create the Email Sharing Icon
Assuming you’ve
already moved on up to the next layer (that would be the third one), zoom in on
the second reference grid and let’s get started.
Step 1
Create the envelope’s
main body using a 96 x 64 px rectangle,
which we will color using #ED664C and then center align to the underlying
active drawing area, at a distance of 4
px from its bottom edge.

Step 2
Adjust the shape that
we’ve just created by setting the Radius
of its bottom corners to 8 px from
within the Transform panel’s Rectangle Properties.

Step 3
Give the resulting shape
an 8 px thick outline (#2B3249)
using the Stroke method, only this
time set its Corner to Round Join, making sure to select and
group (Control-G) both shapes
together afterwards.

Step 4
Create the envelope’s
upper section using a 96 x 64 px rectangle,
which we will color using #BF402E and then center align to its bottom section,
positioning it so that its lower half overlaps it.

Step 5
Turn the shape that
we’ve just created into a diamond by adding a new anchor point to the center of
each of its edges using the Add Anchor
Point Tool (+), and then removing its corner ones (highlighted in the
reference image) using the Delete Anchor
Point Tool (-).

Step 6
Give the resulting
shape an 8 px thick outline (#2B3249)
making sure to set the Stroke’s Corner to Round Join, selecting and grouping (Control-G) the two shapes together afterwards.

Step 7
Select the Pen Tool (P) and draw in the envelope’s two diagonal detail lines using an 8 px thick Stroke
(#2B3249) with a Round Cap.

Step 8
Create the letter’s
main body using a 64 x 80 px rounded
rectangle with an 8 px Corner Radius,
which we will color using #F4E9E9 and then center align to the underlying
active drawing area, at a distance of 4
px from its top edge.

Step 9
Give the shape that
we’ve just created an 8 px thick
outline (#2B3249), selecting and grouping both shapes afterwards using
the Control-G keyboard shortcut.

Step 10
Quickly unlock
the previous layer, and create a copy (Control-C)
of the heart that we’ve masked and paste it back (Control-F) onto the current layer,
center aligning it to the envelope’s letter, positioning it at a distance of 8 px from the fill shape’s visible
surface.
Then, once you’re
done, select and group them both using the Control-G keyboard shortcut.

Step 11
Mask the two shapes that
we’ve just grouped by creating a copy (Control-C)
of the envelope’s upper section, which we will paste in front (Control-F) and then adjust by removing
its top anchor point. Then close up the path so that it follows the width
of the envelope itself.

Step 12
Now, as you can probably already see, we’ll
need to isolate the mask by double-clicking on it, and then add a copy of the
pocket outline’s downward-facing section in order to correctly mask the surface of
the letter.
Once you’re done, you
can then select the masked shapes and the envelope’s upper section and group (Control-G) them so that they
won’t get separated by accident.

Step 13
Select the Pen Tool (P) and, using a 4
px thick Stroke (#2B3249), draw
the front section of the arrow, making sure to set the Cap and Corner of the
head section to Round.
Take your time, and
once you’re done, select and group the two paths using the Control-G keyboard shortcut.

Step 14
Draw in the back
section of the arrow using a 28 px wide
4 px thick Stroke (#2B3249) which we will position between the active
drawing area’s left edge and the letter’s outline.

Step 15
Create the little fletches using a 12 x 12 px square, which we
will color using #EAA74E and then center align to the arrow’s back section, at a
distance of 2 px from the active
drawing area’s left edge.

Step 16
Adjust the shape that we’ve
just created by adding a new anchor point to the center of each of its side
edges using the Add Anchor Point Tool
(A), and then selecting and
pushing them to the right by a distance of 6
px using the Move tool (right click > Transform > Move >
Horizontal > 6 px).

Step 17
Finish off the
icon by giving the resulting shape a 4
px thick outline (#2B3249) with a Round
Join, grouping (Control-G) and
then sending them both to the back of the arrow’s back section (right click > Transform > Arrange
> Send to Back).
Once you’re done, don’t
forget to select and group all of the icon’s composing sections using
the Control-G keyboard shortcut.

7. How to Create the IM Sharing Icon
We’re now down to our third and last icon,
so assuming you’ve already moved on up to the last layer, zoom in on its
reference grid and let’s finish this.
Step 1
Create the left text
box’s main body using an 88 x 68 px rectangle,
which we will color using #C2A6DD and then position in the top-left corner of
the underlying active drawing area, leaving a 4 px gap around it for its outline.

Step 2
Adjust the shape that
we’ve just created by setting the Radius
of its top and bottom-right corners to 8
px from within the Transform panel’s
Rectangle Properties.

Step 3
Switch over to Pixel Preview Mode (Alt-Control-Y) and then using the Add Anchor Point Tool (+) add a new
anchor point to the text box’s bottom edge, positioning it at a distance of 20 px from its left side.

Step 4
Continue adjusting the
shape by selecting its bottom-left anchor point using the Direct Selection Tool (A), and then pushing it to the bottom by 16 px using the Move tool (right click > Transform >
Move > Vertical > 16 px).

Step 5
Give the resulting
shape an 8 px thick outline (#2B3249)
with a Round Join, and then select
and group both of them together using the Control-G
keyboard shortcut.

Step 6
Create a copy (Control-C) of the little heart from one
of the previous icons, and then paste (Control-F)
it onto the current layer, center aligning it to the text box’s body.

Step 7
Create the
little dots using three 6 x 6 px circles at a distance of 2 px from one another,
which we will color using #2B3249, group (Control-G), and then position onto the bottom-right corner of the text box, leaving a 4 px gap around them.
Once you’re done, select and
group all the shapes that we’ve created so far using the Control-G keyboard shortcut.

Step 8
Create a copy (Control-C > Control-F) of the left
text box’s fill and outline, and align them to the underlying active drawing
area’s bottom-right corner, making sure to horizontally flip them afterwards (right click > Transform > Reflect
> Horizontal), changing the fill shape’s color to #9F88BA.

Step 9
Turn on Pixel Preview mode (Alt-Control-Y) and draw the little
text lines using an 18 px wide, 4 px thick Stroke line (#2B3249) followed by another 34 px wide, 4 px thick
line at a distance of 4 px from it.
Group (Control-G) the two shapes and
then position them at a distance of 8 px
from the text box’s left and bottom edges.

Step 10
Finish off the icon by selecting and
grouping (Control-G) all of the
right text box’s composing shapes together, sending them to the back afterwards
(right click > Arrange > Send to
Back).
Oh, and don’t forget to group
all of the icon’s composing sections as well since you don’t want them flying
around.

It’s a Wrap!
There you have it—a nice little icon pack that you can use to share your love
with that special someone. I hope you’ve managed to follow each and every step
and had as much fun as I did during the process.

HOP! Air France: Run to Mum
Post pobrano z: HOP! Air France: Run to Mum![]()
Online
Air France
To promote HOP! Air France young person’s card, Les Gaulois agency is launching RUN TO MUM, in collaboration with adidas and Citadium, a well-known and trendy store in France.
The end-of-year celebrations are over. The magical family moments spent by the fire, where parents cuddle their beloved children are finished. These young people have left to live their adults lives in different cities of France. However, Les Gaulois and HOP! Air France will bring the children home, and running!
The concept : To offer your lovely child, new recently launched 2017 adidas EQT Support ADV sneakers. This is the perfect gift for any young adult. Except that only one of the two trainers will be sent to the individual. The other is kept safe by the parents. In the box the young adult receives, there is a HOP! Air France young person’s card in place of the missing shoe. A card that will incite them to jump on the first plane to get their shoe back, and give their parents a big hug at the same time.
To follow this promotional operation and share on social media : #RunToMum
Website: Runtomum.com
Advertising Agency:Les Gaulois, Puteaux, France
Chief Creative Officer:Xavier Beauregard
Creative Directors:Hadi Hassan-Helou – Jérôme Gonfond
Art Director:Paul Garnier
Copy Writer:Julie Moreno
Tv Prod:Sarah Bouadjera
Production:ALLSO
Director:Julian Nodolwsky
Producer:Franck Annese
Sound:HRCLS
Audi Piloted Driving: Selfie, Make-Up, Text
Post pobrano z: Audi Piloted Driving: Selfie, Make-Up, Text
Print
Audi
Made possible with Audi Piloted Driving.
„Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.””We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive.”
Advertising Agency:thjnk, Hamburg, Germany
CCO:Armin Jochum
Executive Creative Director:Gerrit Zinke, Francisca Maass
Art Director:Matthijs Mejan
Copywriter:Moritz Franke
Art Buyer:Marc Huth
Final Artwork:Hilko Wiegmann, Christian Schemath
Group Account Director:Anke Peters
Account Director:Katharina Form
Account Manager:Karolin Kegeler
How to Create a Copper Foil Text Effect in Adobe Photoshop
Post pobrano z: How to Create a Copper Foil Text Effect in Adobe Photoshop

This tutorial will show you a simple way to create a foil text effect, using filters, adjustments, and layer styles. Let’s get started!
This text effect was inspired by the many Layer Styles available on GraphicRiver, including this Gold Text Effects style pack.

Tutorial Assets
The following assets were used during the production of this tutorial:
- Hensa font
- Black Paper Texture by abstraktpattern
- Free Pack 6000 photoshop gradients by Supertuts007 (Load the CHROMES.grd file.)
1. How to Load a Default Pattern Set
Step 1
Go to Edit > Presets > Preset Manager, and choose Patterns from the Preset Type drop-down menu.
Then, click the little arrow to the right of the Preset Type drop-down menu, and click the Nature Patterns set. When the dialog box appears after that, just click Append.

Step 2
Create a new 1000 x 1000 px document, and duplicate the Background layer.
Rename the copy layer to Texture, and then right-click it, and choose Convert to Smart Object.

2. How to Create a Foil Texture Using Filters
Step 1
Set the Foreground Color to #f07d6d and the Background Color to #5e231b, and go to Filter > Render > Clouds.
These colors will help create a copper texture, but you can choose other colors if you like to get different results as well.

Step 2
Go to Filter > Filter Gallery > Distort > Glass, and use these settings:
- Distortion: 15
- Smoothness: 3
- Texture: Frosted
- Scaling: 100

Step 3
Click the New effect layer icon at the bottom right corner of the Filter Gallery window.

Step 4
Choose the Glass filter again, but this time, use these settings:
- Distortion: 20
- Smoothness: 3
- Texture: Canvas
- Scaling: 100

3. How to Adjust a Texture’s Coloring
Step 1
If you’re working with older versions of Photoshop, you’ll need to add adjustment layers, by clicking the Create new fill or adjustment layer icon at the bottom of the Layers panel.

Step 2
For newer versions, however, you can apply the adjustments directly to the smart object layer.
So go to Image > Adjustments > Hue/Saturation, and change the Hue to 15.

Step 3
Go to Image > Adjustments > Levels, and change the Highlights to 13 and the Shadows to 201.
You can save this file to keep a copy of the original texture.

4. How to Convert a Texture Into a Pattern
Step 1
Right-click the Texture layer and choose Rasterize Layer.

Step 2
Pick the Rectangular Marquee Tool, and then create a selection that covers about 1/3 to 1/2 of the upper part of the texture.

Step 3
Press the Command-Shift-J keys to cut and paste the selected area in a new layer.

Step 4
Use the Move Tool to place the duplicated part right below the original. You can hold the Shift key while doing so to avoid moving the rectangle to the sides.

Step 5
Go to Image > Reveal All, and make sure that there are no spaces between both rectangles.

Step 6
Go to Image > Trim, and then choose the Top Left Pixel Color option under the Based On tab, check all the Trim Away tab boxes, and click OK.

Step 7
Press Command-E to merge both layers together.

5. How to Create and Define a Seamless Pattern
Step 1
Pick the Healing Brush Tool, and then hold the Option key to sample an area near the line where both rectangles meet.
Then use a round brush tip, with Size and Hardness values depending on the result you want, and paint over the line to get rid of it.
It is better to keep sampling and painting over small portions of the line, to make sure you get a neater result.

Step 2
You can use any other healing tools you like. Just make sure to stay as close to the line as possible, and not alter the texture to the point where it gets blurry and pixelated.

Step 3
Repeat the same steps for the vertical side of the texture.
So create a selection that covers about 1/3 to 1/2 of the left side of the texture, press Command-Shift-J, move the duplicated part until it meets the right side’s edge, and then Reveal All, Trim, and merge.

Step 4
Use the healing tools to make the edge seamless.

Step 5
Go to Edit > Define Pattern, and type Foil for the Name.

6. How to Create Text
Step 1
Create a new 1000 x 1000 px document, and then place the Black Paper Texture image on top of the Background layer, and resize it as needed.

Step 2
Create the text using the font Hensa, and set the Size to 150 pt.

Step 3
If you have more than one line of text, you might need to adjust the Leading values for each of the lines to get evenly spaced text.

Step 4
Duplicate the text layer, and change the copy’s Fill value to 0.

7. How to Create Frame Shapes
Step 1
Pick the Rectangle Tool, and then create a rectangle or a square around the text you have.

Step 2
In the Options bar, set the Fill to None and the Stroke Size to 7. Then, click the Set shape stroke type icon, and change the Align to Center.

Step 3
Duplicate the rectangle shape layer, and then press Command-T to enter Free Transform Mode, and scale the copy rectangle up to create an outer frame.
When done, hit the Return key to accept the changes.

Step 4
Rename the original rectangle layer to Inner, and the copy’s to Outer.

Step 5
Duplicate both shape layers, and change the copies’ Fill value to 20.

8. How to Style a Foil Effect
Double-click the original text layer to apply the following layer style:
Step 1
Add a Bevel and Emboss with these settings:
- Style: Emboss
- Size: 0
- Check the Anti-aliased box
- Highlight Mode: Linear Light
- Opacity: 20%
- Shadow Mode:
- Opacity: 0%

Step 2
Add a Contour with these settings:
- Contour: Cone
- Check the Anti-aliased box.
- Range: 100%

Step 3
Add a Texture with these settings:
- Pattern: Spiky Bush
- Depth: 50%

Step 4
Add a Gradient Overlay with these settings:
- Check the Dither box
- Blend Mode: Multiply
- Opacity: 20%
- Angle: 22
- Use the aluminum 130 gradient fill

Step 5
Add a Pattern Overlay with these settings:
- Pattern: Foil
- Scale: 50%

Step 6
This will style the main foil effect.
Right-click the styled text layer, choose Copy Layer Style, and then select the Inner and Outer shape layers, right-click any of them, and choose Paste Layer Style.

9. How to Create a Subtle Embossed Effect
Step 1
Double-click the copy text layer to apply a Bevel and Emboss effect with these settings:
- Size: 1
- Check the Anti-aliased box
- Highlight Mode: Overlay
- Opacity: 50%
- Shadow Mode:
- Opacity: 30%

Step 2
Copy and paste the layer style to the copy Inner and Outer layers.

Congratulations! You’re Done
In this tutorial, we used a couple of filters and adjustments to create a foil texture. Then, we worked on turning the texture into a seamless pattern, using healing tools. Finally, we created text and frame layers, and styled them to achieve the foil effect.
Please feel free to leave your comments, suggestions, and outcomes below.

Royal Life Saving: Passwords with a purpose
Post pobrano z: Royal Life Saving: Passwords with a purpose![]()
Media
Royal Life Saving
A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone.
Advertising Agency:303 MullenLowe, Perth, Australia
Executive Creative Director:Richard Berney
Art Director:Scott Pritchett
Account managers:Jessica Bunney, Jenna Hardie
Photographer:Elizabeth Looker
Löfbergs: Coffee giveaway challenge
Post pobrano z: Löfbergs: Coffee giveaway challenge![]()
Media
Löfbergs
During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.
Advertising Agency:Havas Media, Latvia