Archiwum miesiąca: marzec 2017
ISPC
Merck for Mothers Push to end Maternal Mortality
Post pobrano z: Merck for Mothers Push to end Maternal Mortality
Merck, the pharmaceutical company also known as MSD, is promoting the Merck for Mothers campaign with “Push”, a brand film giving perspectives of three different expecting mothers across the world. Launched to coincide with International Womens Day, “Push” serves as the launch film for Merck for Mothers’ “All for Mothers” campaign, which helps illustrate the crucial role of private sector support in public sector issues and aims to inspire new public and private sector partners to join the initiative. By giving a voice to the women affected by maternal mortality, and advocating for change, “Push” artistically reflects Merck for Mothers’ mission to combat this epidemic of what are often preventable deaths associated with pregnancy and childbirth.
Merck provides the thinking behind the Push campaign:
“This year on International Women’s Day, we are on a mission to remind the world that maternal mortality is not an issue of the past. In fact, every two minutes, a woman dies giving life. The United States is the only developed country where maternal mortality is on the rise… One in 10 women in the European Union do not have access to maternal health services during the first months of pregnancy… Every 10 minutes in India a woman dies due to complications during childbirth… Half of all births in Zambia are to mothers living more than 25 kilometers (15.5 miles) from a maternal health center. Maternal mortality hits close to home, no matter where that may be. Through Merck for Mothers, we align ourselves with the right partners to make a difference, and today on International Women’s Day, we are asking maternal health advocates everywhere to help us make a difference by sharing our video and bringing attention to the issue.”
Merck for Mothers Push Credits
The Merck for Mothers Push campaign was developed at Matter Unlimited, New York, by CEO Robert Holzer, managing director Alexandra Gordon, director of production Ashley Jamieson, creative directors Shabazz Larkin and Ahmer Kalam, director of strategy Jackie Prince and account executive Alison Kidd, working with Merck for Mothers lead Dr. Naveen Rao, director of communications Heather Stamatacos and director of strategic partnerships Mark Allen.
Filming was shot by director Spencer Craig via Whitelist with director of photography Dustin Lane, executive producer Jerad Anderson, editor Dan Carr, head of production Matt Griffo, head of creative Colin Moore, head of operations and finance Natasha Seubert, and producer Jefferis Gray.
Colorist was Arnold Ramm at Coyote Post. Music was composed by Trevor Doherty. Sound was designed by Michael O’Connor.
Nike Women Get Active
Post pobrano z: Nike Women Get Active
Nike has released three films connected with International Women’s Day (March 8), designed inspire more women and girls to get active. The Nike Women films were launched locally in February in the Middle East, Russia and Turkey, produced simultaneously under one key global objective – encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers. The films are airing on broadcast in each local market and are supported by integrated campaigns including print, OOH, social and digital executions, influencer activity and events.
Nike Middle East – What will they say about you?
“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. The 70-second ‘What will they say about you?’ film highlights five remarkable women who have achieved personal success through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso.
Nike Russia – What are Girls Made of?
“What our girls are made of” is one of the most recognizable and loved songs from Russian childhood. Still sung by children and parents from an early age, the song’s verses sweetly describe little girls as made of “flowers”, “gossip” and “marmalade”. The 2-minute ‘Made Of’ film challenges these subtle, but outdated notions of gender roles, by highlighting some of the strongest athletes in Russia. The new film and broader campaign celebrate the strength, power and spirit of Russian women, hoping to create a new dialogue around what’s possible. In the film, a young girl is shown singing the traditional verses of “What our girls are made of”. However, upon seeing some of Russia’s most accomplished athletes, the girl begins to change the lyrics of the classic song to include a more inspirational message. “Made of bruises; And of punches. Made of bravery; And of clenched fists. Made of independence; And of skills; Of passion and heart; And of dignity. Made of will; That’s harder than flint. Made of strength; And of fire. Made of freedom; From other people’s opinions. Made of accomplishments; And of achievements. This is what our girls are made of.”
Nike Turkey – This is Us
While women around the world often feel constrained by traditional gender roles, female athletes in Turkey are staying true to themselves and are committed to pursuing their love for sport and fitness, regardless of societal constraints. Shot on a series of cleverly transitioning sets, the 60-second ‘This is us’ film celebrates the stories of elite and everyday athletes from across Turkey to encourage women to push beyond personal barriers and the limitations others may place on them. “This is Us” features prominent female figures from Turkey’s emerging sport and fitness scene, including Turkish National Basketball Team star, Işıl Alben; Tennis Player, İpek Soylu; Triathlete, Esra Gökçek; National Kickboxer, Funda Diken Alkayış; Dans Fabrika Dancers, led by Çisil Sıkı; and Actresses Dilan Çiçek Deniz and Elvin Levinler.
Nike hopes to inspire more women and girls to get active. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active.
“In some parts of the world, what’s daunting about sport for women, is how they look in their exercise pants. In the regions we worked in, what was more daunting, was societal expectations, gender discrimination, community pressure and the weight of traditions. Those are the barriers we tried to help break down, in order to clear the way for women to play sport,” said Craig Williams and Al Merry, W+K Amsterdam Creative Directors.
Kathryn Addo, W+K Amsterdam’s Group Account Director on Nike, says: “Working on a single brief across three wildly different markets with nuanced cultural sensitivities is exactly the kind of challenge W+K Amsterdam is perfectly positioned for. With people not only from the three markets in Nike’s brief, but over 25 nationalities, we’re instinctively attuned to understanding a large range of diverse cultures and contexts, and we channel that same instinct and curiosity into our strategic and creative processes. This cultural diversity allows us to produce impactful local market work and bring fresh ideas to the table that challenge and respect traditions.”
Nike Women Credits
The Nike Women Get Active campaign was developed at Wieden+Kennedy Amsterdam by executive creative directors Mark Bernath, Eric Quennoy, creative directors Al Merry and Craig T Williams, art director Vasco Vicente and copywriter Evgeny Primachenko (Russia), art director Teresa Montenegro and copywriter Mohamed Diaa (Middle East), art directors Zeynep Orbay, Tunç Topçuoğlu and copywriters Bern Hunter and Annika Taneja (Turkey), head of broadcast production Joe Togneri, broadcast producers Karen Whitehouse (freelance) and Soey Lim, head of planning Martin Weigel, planning director Stephane Missier, junior planner Anna Leonte, director of communication and digital strategy Greg White, communications planner Jocelyn Reist, group account director Kathryn Addo, account director Amber Martin, account manager Molly Rugg, head of design Joe Burrin, studio director Lizzie Murray, art producer Stacey Prudden, studio artist Noa Redero, designers Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance), head of art production Maud Klarenbeek, project manager Loes Poot, business affairs Kacey Kelley.
Filming for the Middle East campaign was by Fleur Fortuné via Division Paris with director of photography Natasha Braier, stylist Hannah Edwards, line producer Benoit Roques and executive producer Jules de Chateleux. Editor was Paul Hardcastle at Trim with assistant editor Ed Hanbury. Audio post production was done at Grand Central by sound engineer Raja Sehgal and assistant editor Robert Stelmach. Music, “Full Circle” was by Philip Kay at Woodwork Music with producer Andy Oskwarek. Post production was done at Glassworks Amsterdam by VFX supervisor/lead Flame artist Kyle Obley, Flame artist Hugo Rodriguez, colourist Matt Hare, producer Jason Bartnett and head of production Anya Kruzmetra. Photography by The Wade Brothers was produced at Making Pictures with retouching by Stanley’s Post.
Filming for the Russia campaign was shot by director David Wilson via Riff Raff Films with director of photography Benoit Soler, producer Cathy Hood, executive producer Matthew Fone. Post production was done at MPC by editor Govert Jane, Flame artists Richard Weissman and Lise Prud-Homme, colourist Jean Clement Soret, producers Kayleigh Dugdale and Edwin Elkington. Audio post production was done at Wave Studios by sound designer/mixer Alex Nicholls-Lee and producers Mirjam Gevers and Estelle Papougnot. Music, “Iz Chego Zhe Sdelany Nashi Mal’chishki” (What Our Boys Are Made of) was composed by Yakov Khaletsky, Yuriy Chichkov at MassiveMusic and produced by Auke Riemersma. Print production was by photographer and retoucher Pedro Aguilar.
Filming for the Turkey campaign was by directors Christopher Barrett and Luke Taylor via Academy Films with director of photography Alex Barber, producer Medb Riordan, executive producer Simon Cooper. Editor was Vid Price at The Assembly Rooms. Post production was done at Glassworks Amsterdam by Flame artist Thiago Porto, colourists Daniel De Vue and Matt Hare, and producer Dave Moore. Audio post production was done at Wave Studios by sound designer/mixer Alex Nicholls-Lee. Music is Beyonce track “Run the World (Girls)”, via Columbia/Sony, published by Warner Chappell/Sony ATV/Songs Publishing/BMG Chrysalis, licensed at MassiveMusic. Photography was by Ruud Baan.
Blonde Redhead “Golden Light”
Post pobrano z: Blonde Redhead “Golden Light”
Marshall McLuhan, Al Jazeera and Daniel Savage
Post pobrano z: Marshall McLuhan, Al Jazeera and Daniel Savage
In this Motionographer Q&A, we chat with Daniel Savage about his new film for Al Jazeera, the growing momentum of visual essays and the need to slow things down in this digital world of ours.
Bruno Mars “That’s What I Like”
Post pobrano z: Bruno Mars “That’s What I Like”
Co-directed by Bruno Mars and Jonathan Lia (Goodcompany)
Credits
Production Company: Good Company
Director : Bruno Mars & Jonathan Lia
Producer: Jeremy Sullivan
DP: Santiago Gonzalez
Editor: Jacquelyn London
Color: Marshall Plante (N’Tropic)
Design/Animation : General Population (GenPop)
Executive Producer : Pierre Nobile, Ben Conrad
Post Supervisor : Benjamin Brucker
Creative Directors : Alisha Sofia, Paul Cayrol
Illustrators: Alisha Sofia, Paul Cayrol, Ford Spencer
Animators: John Hwang, Jahmad Rollins, Taik Lee, Dylan Spears, Thierno Bah, Carlos De Faria
Production Coordinator : Julia Johnson
50 Epic Tattoo Fonts
Post pobrano z: 50 Epic Tattoo Fonts
Whether you’re looking to get a tattoo for the first time or you’re a total tattoo snob, choosing the right font for your designs takes patience. So today we present you with 50 insanely epic tattoo fonts we’re sure you’ll love.
With a selection of fonts curated from GraphicRiver and Envato Elements, this collection features 50 awesome tattoo fonts you’ll definitely want to incorporate into your next ink.
Want that extra personalized touch? Enlist the help of the professional designers at Envato Studio to create a custom tattoo design just for you!
50 Insanely Epic Tattoo Fonts
Do you love tattoo design? We sure do! From wild decorative fonts to stunning handwritten scripts, we’ve got a font to cover all of your tattoo needs.
Enjoy this eclectic collection below and let us know your favorites in the comments!
Tattoo Script Font
What better way to start off this collection than with an amazing tattoo font? This awesome script font was inspired by the swirls of traditional tattoos and a unique hand lettering style. Find packaged into this typeface a complete set of uppercase and lowercase letters, numbers, and even a bonus set of borders for your convenience.
Captain Cook Tattoo Font
Named after the famous Captain James Cook who stumbled across the wonders of tattooed people in the South Pacific, this font features a cool decorative style perfect for a sailor or pirate. Its recommended size is at 36 pt or higher for a great design ideal for your next tattoo project.
Aseina Typeface
If you’re looking for a unique font with that traditional vintage flair, then try the Aseina typeface for your designs. This font features a beautiful elegant feel, with the perfect mix of letters, numbers, and glyphs for that one-of-a-kind vintage style.
Conchita Typeface
Inspired by tattoo lettering, this all caps font features a bold style that is sure to stand out. Download this set to get access to a complete collection of uppercase letters, numbers, and punctuation.
BloodOnMyBlade Font
Tattoo lovers, beware. This font will turn you into a badass in no time. Inspired by the west coast style of tattoos, this font type features an aggressive, gothic design. Included in this set is a complete package of letters, numbers, and punctuation.
Black Vision Font
Do you have a vision of black for your next tattoo? Well, try this Black Vision font on for style. This set includes an elegant vintage feel, and features a full set of letters, numbers, and punctuation to complete your designs.
November Script Font
Sail across the seas with this November Script font. Hand-crafted and then digitized for a beautiful calligraphic design, this font features a full set of letters, numbers, and some nice ligatures for tricky letter combinations.
Bodega Script Font
A decorative copperplate script with a modern twist, this Bodega Script font is a stunning typeface with an elegant style. It’s perfect for print work, tattoos, and so much more, so highlight your favorite passages with this unique typeface.
Alitide Typeface
Inspired by old western design, this typeface features a modern twist for creative tattoo lovers. Included in this set are several font files with a helpful video for using the alternative glyph characters.
Brushgyo Typeface
Suitable for print designs and creative tattoo art, this typeface features a modern script design that was handcrafted for that handwritten look. Included in this package is a full set of letters, numbers, and even multi-language support.
Mahsetta Script Font
Looking for a beautiful script for your next tattoo? Well, look no further! This gorgeous Mashetta typeface features a stunning handmade calligraphic style. Included in this set are all the letters and numbers you need, with access to 473 glyphs for additional stylish options.
Sharpen Script Font
Sharpen up your next tattoo design with this awesome handwritten font. A new modern calligraphy typeface, this font combines copperplate and contemporary design for a unique and elegant touch.
Victh Font
This modern handwritten font was designed using high-quality ink markers. Perfect for simple branding projects or even your next tattoo, this elegant font offers sublime versatility and style.
Victorian Parlor Font
Designed with a traditional Victorian aesthetic in mind, this typeface incorporates that clean vintage look with unique swirls and glyphs. Included in this package is a full set of letters, multi-language support, and access to 350 glyphs.
Typewriter Font
Want a tattoo that is unique yet simple? Give this awesome Typewriter font a try. Inspired by the cool mechanical look of classic typewriter lettering, this font features 187 unique glyphs and all the letters and numbers you need for your next project.
Victoriandeco Font
A classic Victorian serif font that is simple and easy to use, Victoriandeco is a font you’ll definitely want to incorporate into an awesome tattoo design. Inspired by the Victorian era of British history, this font features all your essential characters with bonus ornamental elements for additional decoration.
Truvaway Script Font
Inspired by the unique style of handwritten signatures, this font features a modern calligraphic design and all your essential characters. Download this package to gain access to a full set of letters, numbers, and a large glyph set.
Alexandra Script Font
Calligraphy is huge in tattoo design. So show off your favorite quotes with this elegant Alexandra script font. This font features a modern design with smooth lines and delicious curves, with all the characters you need for a fantastic tattoo design.
Black Heat Font
Black Heat is a modern typeface inspired by the Victorian era of design. Download this package to gain access to a full set of numbers, letters, and additional support for international symbols.
Stay High Typeface
Inspired by handwritten letters and the cool side of street life, this modern typeface features a wild curvy design with all the characters you could ask for. This font is perfect for graffiti lovers, and you can incorporate it into your next ink for a cool, edgy style.
Marchy Script Font
March into an awesome tattoo design with this gorgeous script typeface. Marchy was designed to illustrate a unique calligraphic style with stunning loops and clean lines. Featured in this download is access to a full range of letters and numbers with over 430 glyphs to incorporate into your designs.
Sekatoan Typeface
With three unique styles—clean, inline, and inline-shadow—this energetic typeface features an ornamental design that is sure to make you stand out. Be the envy of all your tattooed friends with this awesome vintage style.
Bekelakar Typeface
If you’re a fan of horror, metal, or gothic design, you’ll definitely love this Bekelakar typeface. Available in regular and an all-caps style, this font features a full set of letters, numbers, and basic punctuation.
Dramaga Typeface
Create drama with this insane Dramaga typeface. Inspired by the design behind the Posthardcore Band, this font features an intense Gothic vibe with unique angular accents. Download this font to feature this awesome style for your next tattoo.
Sadis Typeface
If you’re feeling a little crazy, throw this Sadis font into the tattoo mix. A black letter font inspired by that epic Gothic look, this font features a complete set of letters, numbers, and punctuation we’re sure you’ll love.
Stiquez Font
Although this typeface is perfect for logos, you can also mix it into an awesome tattoo design. This unique serif typeface features a cool retro design that works perfectly in a variety of programs for further customization.
Annabel Font
This cool vintage font is perfect for your next ink design. Featuring a grungy design with interesting loops and curves, this package comes complete with four font files and so much more!
Einstein Font
Bring out your inner genius with this awesome Einstein font. A sophisticated script with a playful baseline, this font features a full set of letters, numbers, and basic punctuation. Download this package to gain access to a bonus swash set!
Twenty Nine Font
Twenty Nine is a playful marker typeface featuring a simple curvy style. With a bouncy baseline and a few sweet bonuses included, you’ll be happy you downloaded this set. An additional set of handcrafted ornaments is also included for that extra awesome touch!
Jimmy Font Duo
Script fonts are super popular in tattoo designs nowadays. And this Jimmy font family includes a handcrafted script font designed to reflect the modern vintage trend sweeping the nation. Incorporate it into your next ink designs for that magical retro look.
SokaQola Font
A modern typeface handcrafted with brushes, the SokaQola font features an elegant design suitable for print work, tattoo art, and so much more. Included in this set is a full range of characters with additional stylistic ligatures for more design options.
Amorie Modella Font Family
Get dainty with this sweet Amorie Modella font family. Featuring a skinny, hand-drawn style, this font would work perfectly for a simple quote or even a unique name. Mix it up with flowers for an additional pretty element or keep it simple for a classic handmade design.
Rude Cookie Font
Get rude with this delicious typeface. A hand-drawn font designed with unique character, this file includes two serif fonts along with two script fonts. These fonts are created to work perfectly together, so you can mix them for interesting tattoo designs.
Hello Lary Font
You’ll be saying „Hello Lary” with this lovely handmade font type. A modern typeface created with brushes, this font features a full set of letters, numbers, and basic punctuation for all your tattoo needs.
N78 Thin Font
Simple design can be some of the most gorgeous design around. So incorporate this elegant font into your next ink for a clean and polished alternative. Included in this package is a full set of letters, numbers, and punctuation suitable for almost any art project.
Reckless Font Trio
Get reckless with this awesome font trio. Reckless is a handwritten brush font made with elegant curves and a unique style. Download this set to gain access to three handwritten fonts with all the characters you need for the ultimate design of elegance.
Balham to Brooklyn Font
Balham to Brooklyn is a modern monoline script font that emulates hand-drawn letter forms. It’s inspired by American pop culture and features a stunning cursive design that works perfectly for simple tattoo designs and so much more.
Roadhouse Blues Font
Start singing the blues with this handmade Roadhouse Blues font. Inspired by an early American style, its decorative swashes give it a friendly retro vibe. Download this package for a full set of letters, numbers, and basic punctuation.
Petit Jardin Font
Delicate with organic curly serifs, this Petit Jardin font is divinely lovable. Designed for that sweet, dainty look, this font package includes letters, symbols, numbers, and more! Use it for your tattoo designs for that gorgeous Art Nouveau look.
Food Craft Font
Get crafty with this unique Food Craft font. Designed with an unusual ribbon aesthetic in mind, this font would be the perfect addition to a standalone tattoo design. Included in this package is a full range of letters and more to fulfill your tattoo needs.
Sacred Geometry Font
Enjoy the sacred geometric shapes of this unique and inspiring font type. Inspired by sacred symbols, this font features letters, numbers, and basic punctuation. Incorporate it into your tattoo designs for that sacred personalized touch.
Glamour Font
Get glamorous with this gorgeous font. A freestyle handmade signature type, this Glamour font is perfect for that awesome handwritten element. Included in this package are all the characters you need as well as 100 total freebies for more design experimentation.
Adorabelle Font
Enjoy the adorable qualities of this stunning, elegant font. A modern script with a looping calligraphic style, this font is perfect for a meaningful personal quote or a name-based tattoo design.
Stay Alive Font
Stay alive with this edgy font type. Inspired by the Victorian era and the posters of the 1800s, this font type features a full set of characters, numbers, and basic symbols. Use it for print work or that special ink you’ve been dying to get!
Beautylove Script Font
Enjoy the beauty of this classically designed typeface. Combining elements of copperplate and contemporary design, this font is perfect for a stunning yet simple tattoo. Included in this set are 300 glyphs and 118 alternate characters to complement your work.
Zenzero Sans Font
If you’re looking for a bold design, considering using this Zenzero Sans font for your tattoo art. An industrial-based font created with regular and round styles, this unique font type gives you endless possibilities.
Haext Regular Font
Explore the rustic Neo-Gothic elements of this Haext font for impressive tattoo designs. Part rune craft, part sacred goddess, this font is sure to put a spell on you with its spellbinding features.
Growler Script Font
A mono-weight script font, this type is heavily based on the modern era of traditional logo design. Make your tattoos stand out with this impressive font complete with letters, numbers, and so much more!
Honeycomb Font
Enjoy the fancy yet flirty elements of this delicious Honeycomb font. Designed with fat-to-thin brush strokes and an imperfect baseline, this font would work gorgeously for a simple tattoo design. Download this package to gain access to a complete set of characters and stunning bonus extras.
Mochafloat Script Font
To finish this collection of amazing tattoo fonts, I present you with this beautiful Mochafloat typeface. Created to emulate a modern calligraphic style, this package features 300 glyphs and 200 alternative characters.
10 Amazing Tattoo Tutorials from Envato Tuts+
Inspired by this wonderful collection? Put your skills to the test with these awesome tattoo-based tutorials from Envato Tuts+.
Tattoo DesignHow to Design a Tattoo With a Game of Thrones ThemeMonika Zagrobelna
Tattoo DesignHow to Draw a Group of Swallows in a Retro Tattoo StyleLucy Pryor
Tattoo DesignHow to Draw a Vintage Pin-Up Portrait Tattoo IllustrationLucy Pryor
DrawingHow to Draw a Tattoo-Style Tiger With Colored PencilsHellobaby
IllustrationCreate a Tattoo Style, Grunge, Day of Dead Girl Poster in IllustratorSergey Kandakov
TypographyArr Matey! Create a Nautical Themed Tattoo Alphabet in SketchChris Carey
IllustrationCreate a Punk Queen of Hearts With a Sleeve Tattoo in IllustratorYulia Sokolova
IllustrationVector Ink Anyone? Create an Abstract Tattoo Design in Adobe IllustratorSergey Kandakov
IllustrationCreate a Nautical Tattoo Style Design for a Craft ProjectChris Carey
Photo EffectsAdding a Realistic Tattoo the Easy Way with PhotoshopDennis Dunbar
Conclusion
This list is jam-packed with exciting resources for the avid designer
familiar with OpenType and more. If you need additional
help creating a personal tattoo design, enlist the skills of a talented
professional by choosing one of the amazing designers from Envato Studio.
And with hundreds of glorious handwritten and script fonts to choose from, chances are we’ve missed a few to add to your personal collection. Be sure to browse Envato Market and Envato Elements for more resources, and let us know your favorites in the comments below!
Poaching other’s ideas? / Pris la main dans le sac?
Post pobrano z: Poaching other’s ideas? / Pris la main dans le sac?
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| THE ORIGINAL? Fundacion Vida Silvestre – 2006 Source : NYF BRONZE Medalist Agency : Ogilvy (Argentina) |
LESS ORIGINAL PETA Anti-poaching / Watch the Case-Study Film – 2016 Source : Cannes GOLD LION, Spikes Asia SILVER Agency : Ogilvy & Mather Bangkok (Thaïland) |
An incorrigible seducer / Quiproquo-pycat?
Post pobrano z: An incorrigible seducer / Quiproquo-pycat?
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| THE ORIGINAL? Renault Dacia “séduction” – 2011 Source : Stratégies Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL Ford Ka Plus “la séduction” – 2017 Source : Stratégies, CB NEWS Agency : GTB Paris / WPP (France) |