Post pobrano z: Walmart Receipt Films

Walmart marked their sponsorship of the 89th Academy Awards with “The Receipt”, a set of three short films directed by Hollywood directors Antoine Fuqua, Marc Forster, and filmmaking partners Seth Rogen & Evan Goldberg. The directors were challenged to each make a one-minute film based on the six items of a single Walmart receipt (bananas, paper towels, batteries, scooter, wrapping paper and video baby monitor). Walmart aimed to celebrate creativity and storytelling, and encouraged the directors to bring their different styles and individual voices to their stories. In “Lost & Found,” , directed by Marc Foster, several of these receipt items are lost and then found by different youngsters from different parts of the world who find value in them. Rogen and Goldberg’s piece, Bananas Town, starts in a classroom where a student launches into a Bananas tune, triggering an odyssey that takes us to such venues as a barber shop with scooters, a jazz club where the crooner sings about batteries, and a concert hall where ballerinas perform a tribute to paper towels. Fuqua’s short film, The Gift, shows a scooter-riding youngster who prepares and then wraps a gift for presentation to some unseen extraterrestrial beings. Their spacecraft beams up the gift from the lad while also briefly elevating him towards the sky.

The premise of each short film is around “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.

Walmart Receipt Credits

The Walmart Receipt campaign was developed at Saatchi & Saatchi New York by chief creative officer Javier Campopiano, executive creative director Mike Pierantozzi and Wayne Best, creative director/copywriters Michael Craven and Alex Braxton, creative director/art director Scott Bassen and Brent Shriver, junior art director Derek Pee, junior copywriter Thanh Ly, head of design Blake Enting, social designer Spencer Larson, head of production John Doris, producers Danica Rosen and Zamile Vilakazi, digital producer Aliaksandra Shvedava, executive producer Emily Green, senior project manager Terea Staffer, project manager Natasha Graham, managing partner Beth Waxman-Arteta, senior account director Angela Brown, digital account director Kate Owens, account supervisor Marina Recalled, account executive Jessie Shapiro.

Lost and Found was shot by director Marc Forster via Tool of North America with director of photography Matthias Koenigwieser, executive producer Nancy Hacohen, and line producer Lisa Cowan. Editor was Matthew Chesse at Union Editorial with assistant editor Brad Besser, executive producer Michael Raimondi and post producer Noah Haeussner. Colourist was Sofie Borup at Company 3 with short form producer Clare Movshon. Visual effects were produced at Framestore by VFX supervisor Michael Ralla, executive producer Morgan Macuish. Sound was mixed at Union Editorial by Milos Zivkovic. Sound was designed at E2 Sound. Music was composed by Marc Streitenfeld.

The Gift was shot by director Antoine Fuqua via Wondros with executive producer Astrid Downs, producer Justin Diener and executive post producer Brian Drewes. Editors were John Refoua and William Pasley. Colourist was Stefan Sonnenfeld at Company 3. Visual effects were produced at Zero VFX by creative director Sean Devereaux, CG supervisor Mike Warner, executive producer Brian Drewes, VFX coordinator Stella Shalta. Post sound services were provided by Sony Pictures Studios by mix tech Martin Schloemer, supervising sound editors Mandell Winter and David Esparza, and ADR mixer Brian Smith. Music was created at GSA Music by composer Simon Franglen.

Bananas Town was shot by directors Seth Rogen and Evan Goldberg via Caviar with executive producers Michael Sagol and Jasper Thomlinson, and producer Brian Etting. Editor was Isaac Hagy with assistant editor Bia Jurema, executive producer Correction De Saedeleer, post producer Terry Huynh. Colorist was Brandon Chavez at Company 3. Visual effects were produced at Visual Creatures by creative directors John Cranston and Ryan McNeely, VFX artist Arnold Aldridge, executive producer Tricia Chatterton-Goldrick. Sound was mixed at Margarita Mix by James Moore. Music was composed at Squeak E Clean by composer Justin Hori with executive producer Amy Crilly.

Post pobrano z: Audible Voices challenge during Oscars

Audible’s advertising during television coverage of the 89th Academy Awards, “Audible Voices”, features actors reading quotes from novels exploring social responsibility and times of great challenge. The Audible Voices campaign is presented as a tribute to the power of great actors whose voices bring audiobooks to life. The choice of timeless and timely excerpts is a reminder to the American people and their government that policy choices can make or break a nation’s character. TV commercials aired before, during and after the Oscars featured Zachary Quinto reading from George Orwell’s 1984, Claire Danes reading Victor Hugo’s Les Miserables, Alan Cumming reading from JRR Tolkien’s The Lord of the Rings and Mike Colter reading Harper Lee’s To Kill a Mockingbird. Online commercials round out the campaign, with Jim Dale reading from JK Rowling’s Harry Potter and the Sorcerer’s Stone, James Chen reading from Sun Zu’s The Art of War, Sanjiv Jhaveri reading from Yann Martel’s The Life of Pi, Victor Bevine reading from Isaac Asimov’s Pebble in the Sky, Allyson Johnson reading from Edith Wharton’s The House of Mirth, Kevin Free reading from Edgar Allan Poe’s The Raven, and Lameece Issaq reading from Wuthering Heights.

Zachary Quinto (Spock in Star Trek) reads an excerpt from George Orwell’s 1949 novel “1984”: “If he were allowed contact with foreigners, he would discover that they are creatures similar to himself and that most of what he had been told about them is lies. The sealed world in which he lives would be broken, and the fear, hatred and self-righteousness on which his morale depends, might evaporate.”

Claire Danes reads from Victor Hugo’s 1862 novel “Les Miserables”: “Society is to blame for not providing free public education, and society will answer for the obscurity it produces. If the soul is left in darkness, sins will be committed. The guilty party is not he who has sinned but he who create the darkness in the first place.”

Alan Cumming recounts from “The Fellowship of the Ring” the words of Haldir: “The world is indeed full of peril, and in it there are many dark places, but still there is much that is fair and though in all lands love is now mingled with grief, it grows perhaps the greater.”

Mike Colter (Luke Cage) recites a passage from “To Kill a Mockingbird” about courage, the words of Atticus. “I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It’s when you know you’re licked before you begin but you begin anyway and you see it through no matter what.”

Jim Dale reads from JK Rowling’s 1997 novel Harry Potter and the Sorcerer’s Stone, the words of Albus Dumbledore: “As much money and life as you could want! The two things most human beings would choose above all. The trouble is, humans do have a knack of choosing precisely those things that are worst for them.”

James Chen reads from Sun Zu’s 5th century BCE military treatise The Art of War: “There is no instance of a country having benefited from prolonged warfare.”

Sanjiv Jhaveri reads from Yann Martel’s 2001 novel The Life of Pi: “If there’s only one nation in the sky, shouldn’t all passports be valid for it?”

Allyson Johnson reads from Edith Wharton’s 1905 novel The House of Mirth, the words of Selden: “Why do we call all our generous ideas illusions, and the mean ones truths?”

Victor Bevine reads from Isaac Asimov’s 1950 novel Pebble in the Sky: “It was obvious that bigotry was never a one-way operation, that hatred bred hatred!”

Kevin Free reads from Edgar Allan Poe’s 1847 narrative poem The Raven: “Actually, I do have doubts, all the time. Any thinking person does.”

Lameece Issaq reads from Emily Bronte’s 1847 novel Wuthering Heights the words of Catherine: “I’ll be as dirty as I please, and I like to be dirty, and I will be dirty!”

Audible Voices Credits

The Audible Voices campaign was developed in-house at Audible by SVP Global Communications Matthew Thornton and SVP Global Brand Marketing Barbara Thall Ward working with senior creative director Kari Niles.

Filming was shot by documentary film director Morgan Neville via Radical Media.

Post pobrano z: SPLIT

Post pobrano z: Intel Experiments

Post pobrano z: UChicago Giving Day