Post pobrano z: Leica Free Yourself from Colors

Leica is running “Free Yourself from Colors” (Liberte-se das cores), an advertising campaign promoting the LeicaM-Monochrom (Typ 246), a digital camera that only takes black & white photos. The Leica Free Yourself from Colors film and three radio spots, aired in Brazil, France and Germany, exalt the monochrome universe, proposing that consumers break free from colors to eternalize any scene with poetry. “Nothing is more colorful than black and white. Blood red. Green grass. Blue water. In the colored world there is no space for dreams, or reverie. The colors order. The eyes obey. A serious and predictable cell with silver guards. Imagination’s death row. The black and white world is anarchistic. In it, norms exist only for those who decide to invent them. Black becomes orange, maroon, and purple. White turns yellow or lilac. Black and white is all the colors. Whichever inspiration decides. In the prison of colors, black and white is the sunbath. LeicaM-Monochrom. Free yourself from colors.”

Mateus de Paula Santos and Fábio Acorsi, from Lobo, are responsible for scene direction of the black & white animation, which makes several graphic comparisons with the photography universe. Copies in the B&W, Future, and Colorful ads aired last year now have their own voice through the interpretation of Toby Ricketts, and production by Satellite Audio.

According to the directors: “The unique nature of Leica Monochrom made us delve into the universe of photography as a whole. Not only technically, translating the analogical and digital processes of photography, but also conceptually, given the brand’s relevance for the success of languages such as photojournalism. This approach led to the selection of basic geometric shapes, such as the circle (reticule) and the square (pixel), as the matrices of the graphic interpretations of each paragraph of the film’s copy.”

In the first part of the film, which discusses the formal rigidity of Colors, minimalistic animations were created digitally, on the computer, and in the second part, the anarchistic liberation enabled by Black & White, the animations were made using analog methods such as projection and stop-motion, photographed and shot using M-Monochrom itself and thus providing real textures to the images.

Leica Free Yourself from Colors Credits

The Leica Free Yourself from Colours campaign was developed at F/Nazca Saatchi & Saatchi, Sao Paulo, by executive creative director Fabio Fernandes, creative directors Pedro Prado and Rodrigo Castellari, account managers Saulo Sanchez and Gabriela Marques, media team Maurício Almeida and Edison Tamashiro, senior producer Fernanda Sousa, account planner Rafael Paes, agency producer Victor Alloza, and Elucieli Nascimento, working with Leica Gallery São Paulo manager Luiz Marinho.

Filming was shot by directors Mateus de Paula Santos and Fábio Acorsi via Lobo, with designers/animators Bruno Ferrari, Fabiano Broki, Fábio Acorsi and Felipe Frazão, art director Fabiano Broki, photographer Andreia de Marchi, executive producers Alberto Lopes and Sérgio Salles, account manager Márcia Guimarães.

Sound was produced at Satelite Audio with account team Fernanda Costa and Tatiane Dias Ferreira. Voiceover is by Toby Ricketts (English) and Gabriel Spinosa (Portuguese).

Post pobrano z: Samsung Ostrich tries Galaxy S8 Flight Simulator

Samsung is promoting the release of the new Samsung Galaxy S8 Gear VR headset with a commercial featuring an ambitious ostrich with a hankering for flight. The ostrich steps into a front porch to check out breakfast leftovers and accidentally pokes its head into the headset. The African plains are replaced with the clouds of a flight simulator. To the sounds of Elton John’s track, “Rocket Man”, the ostrich trains for what is impossible, lift off, much to the bemusement of the rest of the flock. However all comes together, with the super, “We make what can’t be made so you can do what can’t be done” and the tagline, “#Dowhatyoucant”.

Samsung Ostrich Credits

The Samsung Ostrich campaign was developed at Leo Burnett Chicago by global chief creative officer Mark Tutssel, US chief creative officer Britt Nolan, creative directors Colin Selikow and Vince Cook, associate creative directors Chris Walker and Alan Shen, director of music Chris Clark, assistant music producer Alec Stern, executive producer Matt Blitz, global business lead Radim Svoboda, global account director Ashley Beam, global account supervisor Huy Ngo, global account executive Emily Smith, global strategy director Kara Yang, global strategy director Chris Bridgland, talent manager Mike Hurley, senior business manager Rhonda Senase-Thome, working with Samsung global marketing for IT and Mobile Division Younghee Lee, Global Head of Integrated Marketing Pio Schunker, Global Partnership Manager Daniel Taehyun Kim Global Partnership Assistant Manager Alison Daeun Han.

Filming was shot by director Matthijs Van Heijningen via MJZ.

Editor was Jono Griffith at Work Editorial.

Visual effects were produced at MPC by VFX executive producer Karen Anderson, producers Nicole Saccardi, Tomek Zietkiewicz, Sophie Lebreton, and Neela Kumuda Parankusham, previs team Jeremie Abrial and Xavier Zahrra, coordinator Dori Sharvit, creative directors Michael Gregory and Diarmid Harrison Murray, colorist Mark Gethin, color executive producer Meghan Lang, color producer Rebecca Boorsma, associate color producer Elyse Robinson.

Post pobrano z: Too Much Information Make it stop

National Autistic Society in the UK has worked with Holly, a 12-year-old schoolgirl, to release “Make It Stop”, an awareness-raising film. Launched to coincide with World Autism Awareness Day on 2 April, “Make It Stop” follows the plight of an autistic girl who becomes overwhelmed when she isn’t given enough time to process information. Holly used the film screening at her local school assembly to tell her friends and classmates about autism for the very first time. As much as 80% of the public say they would endeavour to change their behaviour if they knew autistic people needed extra time to process information. Holly’s painfully honest depiction of the world for an autistic person is a clear message to everyone about the difference small changes can make. The Too Much Information campaign, online at autism.org.uk/get-involved/tmi, includes an interactive action list for reducing information load, a section of tips, a virtual reality headset, t-shirts, and support for the workplace.

“If just one person sees the film and is more understanding to autistic people, I’ll be happy,” the young star proclaims. Holly is using her new star status to encourage people to get involved in the pledge action attached to the film, asking people to make a change and to think about the things they can do to make the world a more autism friendly place – whether in the classroom, at work or at the shops. For Holly, these are small changes that can make a big difference. Her mum Jo explains, “We worked closely with the school to put in place lots of really small strategies, like letting her leave lessons 5 minutes early because she gets so overwhelmed by noisy and busy spaces, and it’s made such a difference.”

Christopher Ross-Kellam, Creative lead on the project, says “We needed to find a way to visually represent a struggle that was otherwise invisible. To depict this battle with insufficient processing time in an emotional way, whilst staying true to the experience. We made sure that each stage of the creative process was tested on, and run by, an autistic adult and/or child’

More than 1 in 100 people are on the autism spectrum. Autistic people often find social situations difficult and struggle to filter out the sounds, smells, sights and information they experience, which means they feel overwhelmed by ‘too much information’ when out in public. “I hope her film helps other people to understand more about autism and how they can help make life a little easier for people like Holly,” Jo explains.

Mark Lever, chief executive of the National Autistic Society , says “We know that people don’t set out to be judgmental towards autistic people. The problem is that they often don’t see the autism, they just see the ‘tantrum’ or the ‘difficult person’ and this is making autistic people feel isolated.”

National Autistic Society’s film, “Can you make it to the end?”, featuring 11-year-old Alex Marshall, launched their “Too Much Information” campaign in 2016. The film went viral – over 56 million people viewed it on social media, with over one million also sharing it. Over 17,000 people put their mark on the Too Much Information map to show they care about autism. 8,000 people in shopping centres across the United Kingdom tried the virtual reality film, “Can You Stand the Rejection?”.

Too Much Information Make It Stop Credits

The Too Much Information campaign was developed at Don’t Panic London by project lead Helen Jackson, project assistants Robyn Kasozi and Angela Kwashie, strategist Ellie Moore, creative lead Christopher Ross-Kellam, creatives George McCallum, Alistair Griggs, Tom Loader, and managing director Joe Wade, working with National Autistic Society national campaign manager Jessica Leigh and head of campaigns and public engagement Tom Purser.

Filming was shot by director Tomas Mankovsky via Knucklehead with director of photography James Blann, producer Francis Mildmay-White, production manager Cat Irving, and production designer Sam Tidman.

Editor was Tim Hardy at Stitch Editing. Colourist was Simon Bourne at Framestore. Post production was done at Nineteen Twenty Post.

Sound was was designed at Sound Canvas by Tom Joyce.

Casting was by Sophie North Casting and Hammond & Cox Casting.