Recruit Lifestyle and Dentsu Y&R have won the Mobile Grand Prix at Cannes International Festival, in recognition of the Seem home testing app for male fertility. The Seem kit provides a collection cup and stick and a microscope lens for measuring the concentration and motility of sperm. The Seem smartphone app uses camera function to provide an analysis for the user. Dentsu Y&R Tokyo worked on the campaign to encourage men to take responsibility for testing fertility at home. A website, seem.life, explains the Seem kit and app, and provides information on addressing infertility. “The Family Way”, a commercial featuring a couple who are now expecting a baby after using the Seem kit, is designed to reduce the sense of stigma men feel about exploring male infertility.
Jiro Hayashi, creative director at Dentsu Y&R, talked to Campaign Japan about the promotional campaign:
“The product is meaningful for couples suffering from infertility, but it’s just a test kit, so you still need to go to the hospital to get the right treatment. The goal of the communications is to encourage men to go to hospital earlier so they can shorten the time and cost needed for treatment. We are trying to shape a culture where infertility treatment is something couples should talk to each other about. Having a baby is one option, but after having a discussion, they may decide not to.”
Seem Family Way Credits
The Family Way campaign was developed at Dentsu Y&R, Tokyo, by executive creative director Jiro Hayashi, creative director Yuki Fuse, art directors Tetsuya Ota and Shinichi Sasaki.
Twitter has won the Grand Prix for traditional outdoor at Cannes Lions for its series of Twitter What’s Happening billboards. The campaign, run between October 2016 and early 2017, features hashtags and Twitter logos alongside images from news and pop culture, with no copy. The campaign began with a billboard near the Lincoln Tunnel in New Jersey, featuring Hillary Clinton and Donald Trump, looking down over commuters. A set of further billboards addressed issues that were dominating the conversation in the lead up to the 2016 election. Issues were covered through single photographs with just a hashtag and the Twitter logo. Images referenced the legalisation of cannabis, gun laws, the role of Putin, gender-specific bathrooms, the Saturday Night Live take on Trump and Clinton, the continuing legacy of feminists such as Gloria Steinem and Dorothy Pitman Hughes on the occasion of the Womens March, climate change (polar bears on melting ice caps), the refugee crisis, marriage equality, abortion (sonogram), ISIS and the Mexican border. Images in the What’s Happening Now campaign also referred to the 2016 deaths of Muhammad Ali, Prince, John Glenn and David Bowie.
Twitter explained the thinking behind the campaign on their blog:
“In the beginning of October, we brought the expression of Twitter out into the world. Twitter is what’s happening and what people are talking about. And right now, there’s no topic being more widely discussed than the U.S. presidential campaign.
The election is playing out live on Twitter where people can hear directly from the candidates, their supporters, the media, and everyone in between. Because Twitter is open, it’s the place for people to see and discuss the issues from every perspective. This campaign highlights the top issues being discussed on Twitter – it reflects different sides and doesn’t take sides. As they always do on Twitter, people will bring their own point of view to the images that can be seen today around NYC.”
Twitter What’s Happening Credits
The Twitter What’s Happening Now campaign was developed in-house at Twitter, San Francisco, led by global group creative director Jayanta Jenkins, chief marketing officer Leslie Berland, executive producer Matt Lundberg, VP global brand and strategy Joel Lunenfeld, consumer and growth marketing director Minesh Lad, head of planning Oliver Snoddy, brand and studio designer Derrit DeRouen, global brand strategy designer Joel Lunenfeld, visual designer Drew Herron, head of global brand activation Christina Thelin, director of brand marketing Lee Anne Ramsey Weldon, creatives Jon Lancaric and Jim Riswold, producers Britt Gardner and Julie Mastalerz.
Welcome to our monthly feature of fantastic tutorial results created by
you, the Envato Tuts+ community! Every day, visitors like you take the
time not only to read our tutorials but also to try them out. This is an
assortment of those comment submissions found throughout the Design
& Illustration section. Check out this set of results and join in
for the next roundup, published next month!
Vector Tutorial Results
Taken from the
comments section of your favorite tutorials, these first pieces are an
assortment of results created with vector drawing programs. Check out
these amazing results!
How to Create a Tropical Bungalow on a Palm Beach in Adobe Illustrator
Inspired by your tutorial, I created a Pokemon-themed spring postcard!
How to Create a Stylish Deer With Brushes and Graphic Styles in Adobe Illustrator
Christopher Hoffmann Jacob did an incredible job with this Stylish Deer tutorial from Beto Garza. He commented:
Great tutorial! I will be using the tips for sure, but I need some more practice because I’m a little rusty!
Adobe Photoshop Tutorial Results
Let’s
take a look at this next set of results inspired by Adobe Photoshop
tutorials published here on Envato Tuts+. Contributions range from photo
effects to icons and more! Check out these wicked results below!
How to Create a Fur Action Text Effect in Adobe Photoshop
Thank you so much for your tutorial. It really helped me improve my Photoshop skills. I really love your work and I hope to use more of these techniques in making works of my own.
Create a Funny Surreal Underground Scene With Adobe Photoshop
Thanks Melody for this great tutorial. Very inspiring and well explained. I could not miss the opportunity to use one of my favorite techniques, so here’s my version. Best regards.
How to Create a Cute Baby Dragon Photo Manipulation in Adobe Photoshop
These final
pieces are inspired by an assorted of design tutorials that don’t quite
fit the previous categories. They include everything from print design
to drawing and more! Enjoy these beautiful pieces created by the
community below!
Stumbled across these tutorials, and I have to say, I love them. Thanks for sharing your talent with others. You helped me come up with this one. Here’s my attempt.
How to Be Involved in the Next Showcase
Have
you created a piece based on one of our tutorials here in the Design
& Illustration section of Envato Tuts+? We’re keen for you to share
your results with us! Check out the general guidelines below to join in
with our community:
Your artwork should be similar in some
way to the tutorial that you followed or that inspired it. The aim of
these showcases is to share what readers have created after following
the tutorial.
Comment on the tutorial you used, attaching an
image of your result. We’re keen on all levels of ability: from beginner
to advanced!
Include a comment about your result, yourself, or your process. We like knowing about you and what you’re sharing.
Share
the tutorial when you share that artwork elsewhere on the web. If
you’ve posted your piece on sites like Facebook, Tumblr or Behance, link
back to the tutorial so that other users know your source and can join
in on the fun.
Thanks to everyone who was highlighted above for sharing your results with the Envato Tuts+ community. We look forward
to checking out your brilliant versions of our tutorials in the near
future, and welcome users new and old to participate in upcoming
showcases.
Win $250 in Envato Market Credits!
Jump over to the Envato community forums to show off your creation from one of the many Tuts+ tutorials. Read more about it over here.
Money cards are a fabulous idea to present the spirit of Eid and to make giving money to others a little bit more special.
Handing out money or gift cards to children is a common Eid tradition. For a fun way to take it up a notch, in this tutorial we will learn to custom make money cards, by using basic Illustrator tools and some handy shortcuts.
The sketch below is the concept I had in mind: two card designs, one for girls and the other for boys. There will be a cutout along the arms to slip the money through.
Sketch your concept, scan it, and save as JPG, to upload it onto Adobe Illustrator.
If you are short on time, you can always head over to GraphicRiver to find a selection of illustrated graphics to use.
Step 2
Open Adobe Illustrator CC. Let’s set up a New Document (File > New or Command-N).
For this project, use the following settings:
Select Print.
Preset Details: Eid_Money_Cards
Number of Artboards: 1
Width: 10 cm
Height: 15 cm
Units: Centimeters
And click Create.
Step 3
Place one side of the sketch onto the Artboard.
Place (Command-Shift-P) and drag the image bounding box to take its place on the artboard. Open the Layers panel: Window > Layers.
Open the sub-menu of the Layers panel:
Name: Sketch
Select Lock
Dim Images to:20%
OK
Create New Layer, on top of the ’Sketch’, and name it ’Outline’. File > Save (Command-S).
2. How to Create the Borders & Artwork Outlines
Step 1
We begin by laying out our card’s border.
Select the Pen Tool (P), with a Fill of null and black Stroke of 1 pt, and draw half the border.
Then, with the object selected, select the Reflect Tool (O), which is located under the Rotate Tool in the Tools panel.
Click on the center edge of the object to set one point
of the axis. Hold down Option–Alt and click to set.
Step 2
Next we need to join the borders to create one compound shape, and create a border outline.
Select both borders with the Direct Selection Tool (V). Open the Pathfinder panel:Window > Pathfinder. Select Unite to create a compound shape.
After creating our compound shape, with the border selected, we need to create the inner and outer border lining.
First, to create the outer border:
From the Main Menu: Object > Path > Offset Path:
Set Offset at 0.2cm
Joins: Miter
Check Preview, to view
OK.
Second, create the inner border:
Select the original border, with the Selection Tool (V).
Main Menu: Object > Path > Offset Path. To offset inwards, use the minus sign (-), set the Offset to -0.35 cm, and click OK.
Step 3
Let’s continue by drawing the other symmetrical elements within our design, like the head features and body.
Use the Pen Tool (P), with a black Stroke of 1 pt,and freehand draw half the head, Taqiyah (Islamic Prayer Head Wear), the eye outline, eyebrow, ear and body shape.
Then select the Ellipse Tool (L) and draw in the pupils and cheeks, as well as the neck area.
Step 4
Let’s mirror the illustrated parts.
Select the head, Taqiyah Cap, eye, eyebrow, cheeks, ear and body shapes.
Select the Reflect Tool (O), from the Tools panel.
Set the light blue, Reflect axis point, on the edge, as shown.
Hold down Option-Alt, and click to reflect the objects.
Then we need to select each shape and its respective reflection and Unite them, using the Unite option from the Pathfinder panel to create a single compound shape.
Last, selectthe body shape with the inner border lining and Minus Front, from the Pathfinder panel, so it lines up along the edges.
Step 5
Next we need to add in the text, but by drawing it.
Instead of working with Arabic fonts and getting lost in letters and rigid-looking font styles, I prefer to draw in the text, for a more personal feel.
Select the Blob Brush Tool (Shift-B) from the Tools panel. The Blob Brush is similar to a thick pen. Select a black Stroke, no Fill. Set the blob size you want to draw the text with, and draw in the text.
A shortcut to manage Blob Brush Tool size: Click the left square bracket key ([) to shrink the brush size and the right square bracket (]) to enlarge.
Select a smaller blob brush, to add in the Arabic pronunciation marks.
You can use the Eraser Tool (Shift-E) to erase any mistakes with the blob shapes, if needed.
Step 6
Now that the initial basics are laid out, we need to duplicate the artboard for the girl money-card, since they both share similar borders and features.
Select the boy’s Taqiyah Cap, and Lock it using the Command-2 shortcut, so it’s not duplicated with the Artboard.
From the Main Menu: File > Document Setup.
The Document Setupdialog boxwill open.
Select Edit Artboards.
Hold down the Shift–Alt keys and drag our Artboard onto the girl card sketch, to duplicate it.
Step 7
The girl is wearing a dress, so we need to adjust her outline and widen the bottom part to form a dress.
Select the Direct Selection Tool (A), select each anchor point separately, hold the Shift key down to constrain movement to a 90° angle, and drag along, as so.
Step 8
Let’s fill in the remaining details, using some basic tools.
First use the Pen Tool (P), with a Fill to null and black Stroke of 1 pt, and trace in the main line work, as so:
Step 9
Lock (Command-2) everything except the ears, head hair, and borders.
What we will do is duplicate our elements to create a color fill layer.
In the Layers panel sub-menu, select Duplicate 'Outlines’.
This will create the layer ’Outline Copy’ over the ’Outlines’ layer.
Position the ’Outline Copy’ under the ’Outlines’ layer, for us to create our fills under the line work.
Rename 'Outline Copy’ to ’Fill’.
Lock the ’Outlines’ layer.
File > Save (Command-S), to save your Illustrator file.
Step 10
In the ’Fill’ layer, let’s give a color fill to the unlocked shapes.
You may need to Arrange objects, as you color along. Use the following shortcuts:
Arrange > Bring to Front (Command-Shift-])
Arrange > Bring Forward (Command-])
Arrange > Send Backward (Command-[)
Arrange > Send to Back (Command-Shift-[)
Unlock All (Command-Option-2) the rest of our elements. Give each one a color Fill of your choice.
Step 11
Next, with the Selection Tool (V), select the lines that have no fills and Delete, since they will not need a fill.
Lock the ’Fill’ layer, and Unlock 'Outlines’ layer.
Unlock All (Command-Option-2) elements within the Outlines’ layer.
Delete all elements whose outlines we don’t need, like the ears, cheeks, hair, patterns, etc. I left a few, as shown below.
Step 12
Open the Stroke panel (Window > Stroke), and alter the stroke width of the remaining black strokes to create variance in the artwork.
Next we need to combine the head outline with the body.
Select both the head and body shape of the boy with the Selection Tool (V), and from the Pathfinder panel, Minus Front to subtract from the shape area.
Repeat the same steps, with the girl’s head and body shapes.
Then select the Scissors Tool (C) to cut the away the top anchor points that meet with the boy’s cap and head as well as the girl’s hair and head.
3. How to Add Detail & Flair to the Illustration
Step 1
Let’s start by coloring in our black strokes.
Unlock the 'Fill’ layer, and color in all the shapes and arrange the artwork elements so they look harmonious together.
Step 2
Let’s create the moon crescent for our background.
Make sure you are on the ’Fill’ layer. Select the Ellipse Tool (L), with a black Stroke, and Fill null. Draw two ellipses, overlapping each other.
Next, select both ellipses, and from the Pathfinder panel, Minus Front to subtract from the shape area, and you’ve got yourself a moon!
Give it a yellowish color Fill and place it somewhere on the background setting.
Create another crescent for the girl’s background.
Step 3
Let’s add stars!
Select the Star Tool under the RectangleTool menu, and select a yellowish fill.
Drag until the star is the desired size.
You can drag the pointer to rotate the star.
A cool trick is to press the Up Arrow and Down Arrow to add and
decrease points of the star!
Draw stars on both card backgrounds.
Step 4
Next, we need to create small starlight points.
Select the Blob Brush Tool (Shift-B), from the Tools panel.
Chose light and dark blue stroke colors, for the boy’s background, and draw in blob points of various sizes.
Remember the shortcut to manage the size of the Blob Brush: Click the left square bracket key ([) to shrink the brush size and the right square bracket (]) to enlarge.
Repeat the process with the girl’s card background, but use white and dark green strokes.
Step 5
For the final touches, we need to add lighter tones of highlights to some of the elements to give it some pizzazz.
Continue to use the Blob Brush Tool (Shift-B), using a light blue stroke color, and draw in the boy’s thobe (dress) neck tie, and place some highlights on his thobe, a pattern on his hat, and highlights on his face.
Step 6
Again, use the Blob Brush Tool (Shift-B), and draw in light tone highlights on the girl’s hair and a pattern on the dress. You can even throw in some lip color.
Step 7
Finally, from the Layers panel, trash the ’Sketch’ layer. File > Save (Command-S) the file.
Print it out on nice semi-glossy thick paper, cut the borders and cut along the outer lining of the arms, and slide the Eid gift money through, and you are done!
Hand out the holiday treats to all the little ones for the Eid holiday.
You can even make them more personalized by writing their names on each card!
Eid Mubarak! Our Colorful Eid Money-Card Illustrations Are Finished!
Great job! I hope you enjoyed the tutorial, and don’t forget to share your results!
For more fun tutorials like this one, check out my tutorials via my profile (Miss ChatZ) on Envato Tuts+. Have a wonderful Eid!
There’s no arguing that soccer (or football, depending where you are in the world) is the most popular and most most interesting sport worldwide. It’s actually quote incredible. It’s not just good entertainment; it also has a remarkable ability to bring people, and nations together. It gives people a common interest and platform to engage. Are you convinced yet? If not, here are some quick facts about soccer!
There are 32 panels on a traditional soccer ball, one for each country in Europe.
A soccer field is called a “pitch” because every regulation field is pitched?—?or sloped?—?5 degrees upwards from one end to the other. The teams switch sides after each half so each team has to play slightly uphill for half the match.
The original World Cup was made of papier-mâché, but it had to be replaced after the heavy rains of the 1950 World Cup.
Soccer balls are slightly oval-shaped. But the checkered board pattern creates an illusion of a perfect sphere.
A professional soccer player runs 48 kilometers, or 3.9 miles, in an average soccer game.
Soccer was illegal in Mississippi until 1991.
Pelé played one preseason game as a punter with the New Orleans Saints in 1981 before deciding to leave camp. His only punt traveled 54 yards.
There’s nothing like a good beach day; catching rays and swimming in the ocean! It also just so happens that the beach makes for some very picturesque photos, especially when paired with some fog or popping colors. Rather then focus on the classic tropical beach shot, I’ve decided to focus more on the ‘alternative’ shots. To see what I mean, feel free to scroll though the collection below of 23 alternative beach photos that I’ve put together for your enjoyment and inspiration! Enjoy!
Credit to respective artists.
Credit:Lukas Furlan
Credit:Lukas Furlan
Credit:Rob de Winter
Credit:David Behar
Credit:Pawel Tomaszewicz
Credit:Dean West & Glenn Bowman
Credit:David Behar
Credit:David Behar
Credit:David Behar
Credit:David Behar
Credit:Katarina Kokalj
Credit:David Behar
Credit:Leo Caillard
Credit:FAVRE LUDWIG
Credit:David Behar
Credit:David Behar
Credit:David Behar
Credit:David Behar
Credit:Tiago Marques
Credit:steinerb3a9
Credit:Jan Erik Waider
Credit:Mikel Macua
Credit:Bernd Walz
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