Post pobrano z: Vauxhall Pyjama Mamas

Vauxhall is running Vauxhall Pyjama Mamas, an advertising campaign promoting the Crossland X SUV. The campaign features Vauxhall-driving mums who defy the glares of their peers to wear their stylish pyjamas all day. They’re seen at the supermarket, in the cafe, and picking up their children from school. Features showcased include the 180˚ rear-view camera, “Cause mamas need eyes in the back of their heads” and versatile room for everyone, except pyjama haters. The Vauxhall Pyjama Mamas advert, directed by music video director Jake Nava, is supplemented by digital, PR, social, CRM, press and out of home elements, including photography by Rankin. A content partnership with Channel 4 consists of short videos featuring humorous conversations between actresses Jessica Hynes and Sally Phillips about being a mum.

Simon Oldfield, Marketing Director for Vauxhall Motors said, “Pyjama Mamas is a punchy and upbeat campaign for our newcomer, the Vauxhall Crossland X. Our brief was to bring something very different to our burgeoning SUV offering, which is due to grow still further in 2017 with the launch of the larger Grandland X later in the year. Our optimistic take on life as well as the, ‘Isn’t life brilliant’ brand positioning have been incorporated throughout the campaign.”

Katie Mackay, Head of Strategy at Mother added, “In a sea of SUV sameness, it’s been a joy to give the Crossland X a platform that befits the swagger and style of the car and its future drivers, while giving Vauxhall a contemporary voice in British culture.”

Vauxhall Pyjama Mamas Credits

The Vauxhall Pyjama Mamas campaign was developed at Mother London by creative director Mark Waites, creatives Charlie Lanus and Lucas Reis, agency producer Natalie Kozlowska, production assistant Amber Lauder, business lead Jonathan Thornton and account director Jo Goldberg.

Filming was shot by director Jake Nava via Cherry Studio, with producer Benedict Cooper, director of photography Manel Ruiz, production manager Russell Hasenberg, production assistant Sera Bal, and photographer Rankin.

Post production was done at The Mill by 2D lead Brad Wood, 2D artists Sole Martin, Nick Sze, James Pratt, Gavin Marler, Eileen Chan, Matt (Wispy) Clarke, David Wishart, colourist Dave ‘Luddy’ Ludlam, colour assists Brendan Buckingham and Thomas Mangham, executive producer Misha Stanford-Harris, production assistant Rosalien van der Bom.

Editor was Ben Stephens at Final Cut with assistant editor Elyse Raphael and producer Frankie Elster.

Sound was designed at Grand Central by Munzie Thind. Music, “Pajamas All Day”, the 2015 track by Hardnox (Las Vegas based MC/DJ brothers Dan and Jim Kehoe), was supervised by Dave Bass at Theodore.

Pajamas All Day Lyrics

I’m a hot mamma jamma
I jam in my pajamas
I put on my pajamas
And then I go bananas
I’m a hot mamma jamma
I jam in my pajamas
I put on my pajamas
And then I go bananas
I’m in…
Pajamas, pajamas, pajamas all day!

Verse 1:
Do I wanna go somewhere?
No way, no school no work got none today
Frosted Flakes and champagne with my OJ
Pajamas all night pajamas all day
Girls wanna hit the club, I don’t care
Bring your pjs to the crib my beds right there
Pajamas in the studio while the beat hits
Waking’ up with Victoria’s Secrets
Cuz all I wanna do is stay home don’t call send a text I won’t answer my phone
My Jammie’s feel fuzzy like a rabbit
Don’t judge me or my junk food habit
Yea! I wanna lay in bed and do nothin’
No plans for the day except to go do nothin’
24 hrs straight lazy and it’s tight
Pajamas all day, pajamas all night

Chorus

Verse 2:
Pajamas all day yup all day
Got fireball in my pumpkin spice latte
Pajami jam I need some models on my runway
I put my slippers on & slide down the hallway
Pajamas all day text the squad ay! Come in dress code or u can go away
I put On My pajamas and go bananas let me see it girls get out ur cameras
Got a girl comin over and I’m hopin that I can get some and not have to watch frozen
Bathtub rubber duckys on a boat and, pajamas back with my drink time to float man/
Yea! I wanna lay in bed and do nothin’
No plans for the day except to go do nothin’
24 hrs straight lazy and it’s tight
Pajamas all day, pajamas all night

Post pobrano z: Google Home of the Whopper

Burger King’s Google Home of the Whopper campaign won the Grand Prix for Direct at Cannes International Festival of Creativity 2017, for use of broadcast. Burger King managed to activate Google Home devices through its commercial by asking the question, “OK, Google, what is the Whopper burger?”. Google Home assistants and Android phones with voice search enabled automatically proceeded to read out the answer from the Burger King Wikipedia page. The 15-second commercial, first launched on the Burger King Youtube channel, featured a Burger King attendant trying to describe a Whopper and its fresh ingredients. Running out of time, he ended by asking Google the question, “Ok Google, what is The Whopper burger?”. Complications set in. Internet trolls managed to edit the Burger King Wikipedia entry, adding ingredients like “100% medium sized child” and cyanide. Editors reinstated the original wording. Google then found a way to prevent the ad’s activation of Google Home devices, not long before it was due to be broadcast on TV screens. New versions, with extra audio edits, were launched. Within days after the spot aired, Google Home changed its software to recognize up to six voices only.

According to Miami advertising agency David, the Google Home of the Whopper idea earned 9.3 billion global impressions. It became a global trending topic on YouTube, Facebook, Twitter, and Google Trends, making it Burger King’s most talked about TV spot and most engaged video in the brand’s history. The spot earned $35 million in US media, and created a 500% increase in brand mentions. Within 48 hours of initial launch, the spot was viewed organically 10 million times online. It totaled 15 million online-only views, vs. the 700,000 Google Home devices it targeted. Burger King became the first brand ever to use voice-activated tech to advertise a product, and started a debate around the limits of advertising and invasive technology.

Google Home of the Whopper Credits

The Google Home of the Whopper campaign was developed at David, Miami, by chief creative officer Anselmo Ramos, creative director Antony Kalathara, art director Ricardo Casal, junior art director Richard Cruz, copywriter Juan Javier Peña Plaza and junior copywriter Dan Flora, producer Renata Neumann, strategy director Jon Carla, head of global production Veronica Beach, managing director/head of account Paulo Fogaça, senior account director Carmen Rodriguez, account supervisor Rafael Giorgino, senior business affairs manager Barbara Karalis, account planner Matías Candia, account supervisor Diandra Garcia, account executive Jenny Gobel, working with Burger King global chief marketing officer Fernando Machado and marketing communications lead Diego Suárez.

Filming was shot by director Kris Belman via Caviar LA with executive producer Jasper Thomlinson, director of photography Chris Saul. Editor was Jeff Grippe at Cosmo Street with assistant editor Habib Semaan, producer Chelsea Spensley and artist/colourist Shinya Sato.

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