Archiwum miesiąca: czerwiec 2018

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Peter’s Cold Brew Coffee: The first vinyl record made of coffee

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Post pobrano z: Peter’s Cold Brew Coffee: The first vinyl record made of coffee

Direct Marketing, Design
Peter’s Cold Brew

Why Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. 

To do justice to such an impressive product, we came up with the concept – Blacker than black. Blacker than… matching with your dad on tinder. Or even blacker than… a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. 

The first ever vinyl record pressed from coffee. How We made a series of fully functional, drinkable LP’s from the beans of our blacker than black brew (with a touch of dark chocolate for an extra dark flavour). 

Pressed with the darkest music we could get our hands on they were ready to be first played, then broken into pieces, and finally mixed with water for a high-octane cold brew. Creating an unforgettable multi-sensory experience, direct to your door.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Creative Director:Jiri Horut
Art Directors:Jiri Horut, Hayley Smith
Copywriter:Aidan Whitley, Razvan Capanescu
3d Artist:Vojtech Salek
Motion Designers:Filip Šušić, Tomáš Matis, Aramayis Tokhyan
Offline Editor:Filip Šušić
Food Innovator:Patrick Gelencser
Sound Studio:SYPE Studios
Sound Engineers:Jindrich Kravarik, Jakub Šimandl
Voiceover:Peter Hosking
Dtp:Benjamin Mulderer
Account Directors:Lucie Srbkova, Hana Prokopová
Head Of Production:Jitka Baldwin
Digital Production Executives:Markéta Šprenclová, Tomáš Patlich
Talent Managers:Antonín Milata, Tereza Urbancová
Agency Producer:Pavlina Nagyova
DoP:Daniel Momany
Pr Communication Manager:Alice Reindlová
Media:Ooh, Indoor posters, Print ads, Radio, Direct Mail

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easyJet: Dual travel guides

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Media, Online
EasyJet

Following a print campaign encouraging French people to travel twice rather than once, easyJet and Buzzman unveil on 5th June, with Lonely Planet, the first collection of dual travel guides, in support of its promess: all Europe from 35€. 

Why choose between multiple destinations when easyJet offers you all of Europe from only 35 €? Why settle for Sirtaki dancing when you can also see the Royal Guard in London? Or settle for Scottish lakes when you can go surfing on the Canaries’ blue waves? Do not choose. Travel twice as much with easyJet! 

To reaffirm this campaign’s promise, easyJet and its agency Buzzman decided to deflect one of the most popular holidays companion: the guidebooks, as more than 6 millions of them are sold every year in France*. So they created the #TravelTwiceAsMuch with Lonely Planet, travel guides world leader. 

Athens-London, Southern Italy-Netherlands, Naples-Berlin, Croatia-Denmark or Scotland-Canary Islands; various tourist destinations with totally different programs to encourage easyJet generation to travel twice as much. This unprecedented edition will be sold at the unique price of 20€ and contains the full guides of the two destinations featured (2 guides for the price of one!). 

It is to be found from June 5th on easyjet.com/fr/lonely-planet as well as in numerous RELAY stores, on fnac.com and amazon.com websites and by order in all bookstores from June 6th. This operation will be supported by a 360° campaign on french market involving a national print campaign, a web film, press advertising, display and a social media device. 

To find out more about our guides or book your holidays, visit easyjet.com. Happy twin vacations thanks to easyJet! #TravelTwiceAsMuch * Source: GfK 2018 consumers panel on the book market

Advertising Agency:Buzzman, Paris, France