Nownownow

Post pobrano z: Nownownow

Matthias Ott, relaying an idea he heard from Derek Sivers:

Many personal websites, including this one here, have an “about” page. It’s a page that tells you something about the background of a person or about the services provided. But what this page often doesn’t answer – and neither do Twitter or Facebook pages – is what this person really is up to at the moment. A page that answers questions like: What are you focused on at this point in your life? What have you just started working on that excites you like nothing else? Did you just move to a new town? Did you start a new career as a Jengascript wrangler? To answer all those questions, Derek suggests to create a “now page”. A page that tells visitors of your site “what you’d tell a friend you hadn’t seen in a year.”

Very cool idea! Derek has a directory page of people who have done this.

I have more scattered thoughts:

  • It’s funny how social media sites aren’t very helpful with this. You’d think looking at someone’s social media profile would be the quickest and easiest way to catch up with what they are doing right now, but it just ain’t. That’s true for me, too. Random statements of what you’re working on don’t make very good social media posts. Maybe a pinned tweet could be like a „now” page, though.
  • I wonder if more homepages on people’s personal sites should be this. As I browse around some of the sites, I like a lot of the „now” pages more than I like the homepage.
  • I went with a „what I want you to do” section on my personal site. It’s a different vibe, but it almost doubles as a „now” page, as the things I want you to do are fairly related to the things I’m doing. Maybe the idea of a do page has some legs.

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Baygon: Rackets, Stomps

Post pobrano z: Baygon: Rackets, Stomps
Print
Baygon

Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.

Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.

All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.

Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen

Baygon: Rackets, Stomps

Post pobrano z: Baygon: Rackets, Stomps
Print
Baygon

Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.

Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.

All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.

Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen

Baygon: Rackets, Stomps

Post pobrano z: Baygon: Rackets, Stomps
Print
Baygon

Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.

Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.

All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.

Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen

Baygon: Rackets, Stomps

Post pobrano z: Baygon: Rackets, Stomps
Print
Baygon

Insects like Mosquitoes and Cockroaches are more that just a disgusting pest in South East Asian countries. They are regarded as a threat to health and life as they carry dangerous diseases. So as soon as you see one, you’d want to kill it.

Most people still use non-category solutions to kill them—like stepping on roaches or swatting mosquitos with electric rackets. Even if inconvenient and messy–they can see the immediate effect.

All other insecticide sprays have very similar products claims like: works fast, kills immediately and lasts longer. In order to stand out, Baygon’s Multi Insect Killer with its new Double Nozzle needs a disruptive statement. One that would stand out visually and telegraph immediately to people that mosquitoes and roaches stand no chance of survival. That Baygon work a thousand time better than any stomp, swat or spray in killing pests.

Advertising Agency:BBDO, Shanghai, China
Global Creative Leader:Andres Ordoñez
Creative Leader:Wai Foong Leong, Arício Fortes
Concept Team:Arício Fortes, Kelvin Leong, Jianzhong Tam
Creative Director:Mukund Olety
Creative Leader on Production Company:Daniel Salles
Producer:Grace Yu
Account Director:Alvina Seah
Account Service:Darryl Juinio, Leonie Chen

Whiskas: MIA

Post pobrano z: Whiskas: MIA
Direct Marketing, Design
Whiskas

Meet MIA. The first personal assistant inspired by cats’ curiosity. While advanced technology has given us personal assistants that have all the answers, MIA only offers questions. All to encourage the curiosity of the only sort of humans that still have a knack for it: kittens. We mean, kids. Curious? Just press play.

While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity.

Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends.

MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.

“WHISKAS® is the leading brand on the market, and it understands cats the best. The ‘Feed Curiosity’ concept is about inspiring people to encourage their cats’ curiosity. The brand’s stance is suggesting that cat caretakers give them quality nutrition and a good quality of life, respecting and cultivating the natural curiosity that makes them so special, interesting, and free,” says Roberto Valdrighi, Marketing Director for WHISKAS® in Brazil. “The aim is to strengthen the bond between cats and humans by way of this unique trait, which is shared by both humans and cats: curiosity.”

MIA works using a motion sensor. When she senses that humans are nearby, the kitty assistant will start a conversation, asking questions about a whole variety of topics that kids will find interesting and offering multiple-choice answers. MIA is 3D printed and comes in WHISKAS® colors: white and purple. A few units have been released so far, all sent to WHISKAS® partners and friends of the brand for experimental use. The project was developed by AlmapBBDO.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Executive Creative Directors:André Gola, Bruno Prosperi, Keka Morelle, Marcelo Nogueira, Pernil
Creatives:Hugo Luquetti, Lucas Menegotto, Mauro Maedo, Pedro Rosadas, Tieri Wince
Rtvc:Vera Jacinto, Diego Villas Bôas, Aline Silva
Tech Production:Biz&Sys
Image Production:Cine
Director:Cris Vida
Assistant Directors:Luciano Arturo, Toni Diniz
Dp:Alex Vecchi
Executive Producers:Raul Doria, Deo Borba
Production:Equipe Cine
Production Manager:Jair Costa
Postproduction Company:Cine X
Editor:João Branco
Postproduction:Equipe CINE X
Color Grading:Bleach
Audio Production:Satelite Audio
Music Production and Sound Design:Equipe Satélite
Mixing:Equipe Satélite
Musical Direction:Kito Siqueira and Roberto Coelho
Liaisons:Renata Costa and Nicole Bonnet
Digital Production:Rodrigo Falcão, Marcos Falcão, Priscila Garcia, Sabrina Ramiles
Art Buyer:Teresa Setti, Ana Cecilia da Costa
Content Director:Chris Mello
Community Manager:Beatriz Jannini, Guilherme Salgado, Mariana Dutra