Post pobrano z: smells like new… but it’s not / L’odeur du neuf qui sent le vieux
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| THE ORIGINAL? Ford / Used Cars / “olor a nuevo” – 2012 “Smells new” Watch the Case Study Film Agency : Bassat Ogilvy Madrid (Spain) |
LESS ORIGINAL Dacia Duster “Perfume sample” – 2020 “For all those who forgot what the smell of new was” Source : La Réclame Agency : Publicis Conseil Paris (France) |