Post pobrano z: RebraandKotlety: Local Bar Against National Shame

Integrated
Rebra&Kotlety

When Champions League Final came to Kyiv, we’ve lost our best feature – hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

Advertising Agency:Saatchi&Saatchi Ukraie, Kiev, Ukraine
Business Development Director:Dmytro Grushevsky
Pr Coordinator:Yulia Meduna
Senior Account Manager:Marina Kondriyanenko
Head Of Art:Oleksiy Tertyshnyk
Head Of Group:Sergey Beloshitsky
Copywriter:Sergey Beloshitsky
Creative Director:Kosta Schneider

Post pobrano z: RebraandKotlety: Local Bar Against National Shame

Integrated
Rebra&Kotlety

When Champions League Final came to Kyiv, we’ve lost our best feature – hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

Advertising Agency:Saatchi&Saatchi Ukraie, Kiev, Ukraine
Business Development Director:Dmytro Grushevsky
Pr Coordinator:Yulia Meduna
Senior Account Manager:Marina Kondriyanenko
Head Of Art:Oleksiy Tertyshnyk
Head Of Group:Sergey Beloshitsky
Copywriter:Sergey Beloshitsky
Creative Director:Kosta Schneider

Post pobrano z: RebraandKotlety: Local Bar Against National Shame

Integrated
Rebra&Kotlety

When Champions League Final came to Kyiv, we’ve lost our best feature – hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

Advertising Agency:Saatchi&Saatchi Ukraie, Kiev, Ukraine
Business Development Director:Dmytro Grushevsky
Pr Coordinator:Yulia Meduna
Senior Account Manager:Marina Kondriyanenko
Head Of Art:Oleksiy Tertyshnyk
Head Of Group:Sergey Beloshitsky
Copywriter:Sergey Beloshitsky
Creative Director:Kosta Schneider

Post pobrano z: StopCancer Association: The Cancer That Stuck Me

Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Post pobrano z: StopCancer Association: The Cancer That Stuck Me

Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Post pobrano z: StopCancer Association: The Cancer That Stuck Me

Media
StopCancer Association

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.
Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Advertising Agency:BBR Saatchi & Saatchi, Israel
Chief Executive Officer:Ben Muskal
Chief Creative Officer:Yaron Perel
Creative Director:Kobi Cohen
Art Director:Gali Divon
Account Supervisor:Moran Darzi
Account Executive:Adva Aviad
Media Strategy Manager:Ronit Shekel
Marcom Director:Eva Hasson
VP Content & Production:Iris Yisraeli
Producers:Livnat Alon
Photographer:Ron Kedmi
Video Photographer:Leehou Porat
Video Editor:Tom Lin
Original Music:Yaya Cohen Aharonov
Studio BBR Manager:Yaron Keinan
Studio BBR:Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Post pobrano z: Artcom: The Gruntminator

Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva

Post pobrano z: Artcom: The Gruntminator

Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva

Post pobrano z: Artcom: The Gruntminator

Online
Art.Com

During the year everyone has a list of things they grew sick and tired of. So before starting the new year we wanted to help you get rid of them.
Even if just for a laugh. That’s why we created The Gruntminator – the machine in form of the huge pig that destroys anything negative that you would not want take with you to the new 2019!

We launched a page on our website with an editor, in which you could upload a photo of the annoying object. And then receive your own custom video with Gruntminator destroying your object in the only way he knows. After that, the video could be shared with friends on social networks.

Advertising Agency:ARTCOM WP, Moscow, Russia
Creative Director:Alexander Ovsyankin
Art Director:Mikhail Chebanu
Producer:Marina Kolomiytseva