Post pobrano z: Fruit Helmet / Combien ont-ils casqué pour cette vieille idée?
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| THE ORIGINAL? L’assurance Maladie / Health Insurance – 2001 “You eat fruits and vegetables at every meal, you strongly protect your health” Source : French Art Directors Club Agency : Young & Rubicam (France) |
LESS ORIGINAL Indian River Select fruit juice – 2020 “Get ready to fight” (Click image to enlarge) Source : Adsoftheworld Agency : El Autobus, Miami (USA) |
Post pobrano z: a fast food joint claims for a michelin star / Une pompe 3 étoiles?
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| THE ORIGINAL? Kentucky Fried Chicken Alice Springs – 2019 “KFC deserves a star” (Click image to enlarge) Watch the Case Study Film / Source : Ogilvy Agency : Ogilvy (Australia) |
LESS ORIGINAL Burger King Master Burger Belgium – 2020 “We deserve that Michelin Star, right?” (Click image to enlarge) Source : L’ADN, Konbini Food Agency : Buzzman (France / Belgium) |
Post pobrano z: a fast food joint claims for a michelin star / Une pompe 3 étoiles?
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| THE ORIGINAL? Kentucky Fried Chicken Alice Springs – 2019 “KFC deserves a star” (Click image to enlarge) Watch the Case Study Film / Source : Ogilvy Agency : Ogilvy (Australia) |
LESS ORIGINAL Burger King Master Burger Belgium – 2020 “We deserve that Michelin Star, right?” (Click image to enlarge) Source : L’ADN, Konbini Food Agency : Buzzman (France / Belgium) |
Post pobrano z: Dirty hands are dangerous / Haut les mains, c’est un hold-up!
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| THE ORIGINAL? Clenzo Hands-Cleaner – 2017 “Unwashed hands can be fatal” (Click image to enlarge) Source : Adevee Agency : JWT Hyderabad (India) |
LESS ORIGINAL Covid-19 awareness – 2020 “Your hands are dangerous. Wash them” Source : Adsoftheworld Agency : WMG, Guayaquil (Ecuador) |
Post pobrano z: Dirty hands are dangerous / Haut les mains, c’est un hold-up!
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| THE ORIGINAL? Clenzo Hands-Cleaner – 2017 “Unwashed hands can be fatal” (Click image to enlarge) Source : Adevee Agency : JWT Hyderabad (India) |
LESS ORIGINAL Covid-19 awareness – 2020 “Your hands are dangerous. Wash them” Source : Adsoftheworld Agency : WMG, Guayaquil (Ecuador) |
Post pobrano z: Bitten billboards / Vous en reprendrez bien un morceau?
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| THE ORIGINAL? Mc Donald’s Austria – 2003 Bitten Billboard (Click image to enlarge) Source : Cannes Lions Archive, Adeevee Agency : CCP Heye Vienna (Austria) |
LESS ORIGINAL Mc Donald’s France – 2020 Bitten Poster (Click image to enlarge) Source : CB News, Agency : TBWA Paris (France) |
Post pobrano z: WWF Bolivia: Killer batteries
Outdoor, Design, Print
WWF
Batteries are still a must-have product for running hundreds of electronic objects. But when they are unloaded and thrown away, they become a murderous element for thousands of species that live and coexist in rivers, lakes and seas, contaminating them with their chemical content.
Advertising Agency:Humano, Bolivia
Chief Creative Officer:Ferju Cuevas
Creative Director:Rodsel Ticona
Art Director:Puma Studio
Copywriter:Ferju Cuevas
Executive Director:Diego Prieto
Post Production:Lobo Studio LR
Post pobrano z: WWF Bolivia: Killer batteries
Outdoor, Design, Print
WWF
Batteries are still a must-have product for running hundreds of electronic objects. But when they are unloaded and thrown away, they become a murderous element for thousands of species that live and coexist in rivers, lakes and seas, contaminating them with their chemical content.
Advertising Agency:Humano, Bolivia
Chief Creative Officer:Ferju Cuevas
Creative Director:Rodsel Ticona
Art Director:Puma Studio
Copywriter:Ferju Cuevas
Executive Director:Diego Prieto
Post Production:Lobo Studio LR
Post pobrano z: IKEA Frakta: Bus
Outdoor
IKEA
A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life. The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.
Advertising Agency:Uncle Grey, Aarhus, Denmark
Creative Director:Jesper Hansen
Art Director:Louise Lindholm, Nicoline Grace Paulsen
Copywriter:Louise Lindholm, Nicoline Grace Paulsen
Photographer:Nanna Ferslev, Anne-Sophie Hartmann
Post pobrano z: IKEA Frakta: Bus
Outdoor
IKEA
A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life. The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.
Advertising Agency:Uncle Grey, Aarhus, Denmark
Creative Director:Jesper Hansen
Art Director:Louise Lindholm, Nicoline Grace Paulsen
Copywriter:Louise Lindholm, Nicoline Grace Paulsen
Photographer:Nanna Ferslev, Anne-Sophie Hartmann