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The Need for Website Speed: A Primer on what CDNs do and Who Needs Them

Post pobrano z: The Need for Website Speed: A Primer on what CDNs do and Who Needs Them

The internet is an amazing thing. With a couple clicks of a mouse or a swipe or two of a finger, anyone anywhere in the world can purchase almost anything, research any topic, or make instant contact with someone halfway around the globe.

As a society, however, do we take the time to fully appreciate this modern marvel of technology? Or do nearly half of online shoppers abandon a website that takes more than three seconds to load? Survey says it’s the latter. Amazing as the internet may be, if your site doesn’t have speed, it would seem it doesn’t have much. Luckily there’s a solution for that.

ABC, easy as 123, simple as CDN

A content delivery network, otherwise known as a CDN, is a network of data centers distributed around the globe designed to improve website performance, very much including page load time. A content delivery network, as the name implies, does so by delivering a website’s content to its users faster and more efficiently using caching.

Each data center in a CDN has a proxy cache server that stores all a website’s cacheable content, which consists of all static content including CSS files, JavaScript, template images, music, and videos as well as – in the case of advanced CDNs – dynamic content for the period in which it remains unchanged. Cache servers speed up a website in two ways: firstly, storing cached content eliminates lengthy trips to the origin server that would otherwise be required to fetch the requested content. Secondly, when a user visits the website, he or she is redirected to the data center closest to them in order to cut down on the physical distance the requested content has to travel in order for pages to load.

Content delivery networks also improve website performance by optimizing content. This includes compressing content like HTML, CSS, JavaScript and image files to speed up loading, removing unnecessary characters from source code, and managing multimedia resources effectively. CDNs also optimize network connections and reuse open sessions to maximize network efficiency.

Additional benefits

In addition to improving website performance and page load time, a content delivery network also improves a website’s reliability through the multi-server environment of the network. Having multiple servers provides built-in load balancing, which keeps any one server from being overwhelmed by traffic. Built-in load balancing on its own provides inherent protection against DDoS attacks, and advanced CDNs offer additional DDoS mitigation that can be tailored to an organization’s needs – always-on or on-demand, managed by DDoS mitigation specialists either way. Other integrated security may include a web application firewall, two-factor authentication, and customizable security rules.

Additionally, advanced CDNs include support for the latest internet protocols, allowing for automatic enabling of IPv6 and HTTP/2 without requiring any upgrade of the origin infrastructure. Thanks to its optimization tools, a CDN also cuts down on the bandwidth required by a website, which can significantly cut down on bandwidth bills.

Who needs a CDN?

When you consider that 47% of online consumers expect a page to load in less than two seconds, 79% who are dissatisfied with a website’s performance are less likely to make a purchase from that site again, and 44% will tell friends about a negative online experience, it’s tempting to say every website needs a CDN. Especially when you factor in that site speed is a significant aspect when it comes to search engine rankings.

However, some websites will benefit more than others from the speed and performance improvements that come along with a content delivery network. In order to keep shoppers happy and keep sales flowing, e-commerce sites will greatly benefit from a CDN. So too will any site using SSL, as a CDN will help make up for that extra time required to establish a secure connection with every user’s browser. The same goes for websites with plenty of international traffic, as all users will always have a data center at least somewhat close by. And of course, websites that experience high bursts of traffic will also be major beneficiaries of a CDN’s advantages, especially the built-in load balancing. Load balancing, as well as a CDN’s integrated DDoS protection, is important as well for websites in competitive industries like online gaming, software as a service and banking and finance that may be at increased risk of DDoS attack.

Obviously, no website owner has to invest in a CDN and reap its many benefits. Instead, site owners could wait for society to have a collective epiphany and become more grateful for all the amazing technology we’re able to access on a daily basis.

Unilever Dove: Image Hack

Post pobrano z: Unilever Dove: Image Hack

Media, PR, Online
Unilever

As an industry we play a part in gender presentations in the media. When we use images that doesn’t reflect society, images that portraits women as objects, we dictate unrealistic ideas. We wanted to change the way advertisers portraits women in their advertising. 68% of all women can’t relate to the imagery they see in advertising, we need to drive that number down if we want consumers to have a positive feeling about our brands.

Advertising Agency:Mindsahre, Copenhagen, Denmark
Creative Director:Kenneth Kaadtmann
Art Director:Sune Overby, Andreas Berglund
Copywriter:Anne Ingevold, Kenneth Kaadtmann
Strategy:Mette Bacher, Michael Hansen

Bornier mustard: Napoleon

Post pobrano z: Bornier mustard: Napoleon
Outdoor, Print
Bornier

A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of this posters campaign. We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since.  Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs. We’ve helped changing that, raising quick awareness thanks to the surprising visuals. 

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Jan Benda, Joseph Martin
Copywriter:Jan Benda
Art Director:Joseph Martin
Client Service Director:Martina Hejdova
Agency Producer:Dagmar Flimmelová
Dtp:Benjamin Mulderer
Additional Credits:Rob Burdon

Amigos for Kids: No Fear

Post pobrano z: Amigos for Kids: No Fear
Print
Amigos for Kids

Child abuse takes many shapes and forms. From psychological to physical, there are many ways that our most fragile individuals can be scarred for life.

Advertising Agency:Republica, Miami, USA
Chief Executive Officers:Jorge Plasencia, Milton Lebron
President:Luis Casamayor
Evp General Manager:Anthony Bianco
Creative Director:Jose Palacios
Art Director:Jose Esteves
Production House:Salamagica

10 ideas for better interior design in the bathroom

Post pobrano z: 10 ideas for better interior design in the bathroom
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Bathrooms are often overlooked by people when decorating their home. Luckily, interior designers usually know what’s up and take good care of this very private space in the house. If you are living with other people, whether they are just flatmates or family, the bathroom becomes de facto a retreat space and should be treated as such.

In this post, we take a look at some furniture, tips and tricks that can turn your bathroom into a more relaxing place.

1. Don’t be afraid of color

White and very pale colors are often associated with cleanliness and hygiene, thus the regular use of these very light color schemes in bathroom designs. This doesn’t mean that your bathroom should look like a hospital! Add some bright color touches, be bold with your use of color and it may very well help to brighten your mood.

In the following example, you can see the result of the collaboration between designer Katie Ridder and architect Peter Pennoyer. Now go ahead and tell me you wouldn’t want a bathroom like this.

2. Choose the right shower stall

If you don’t have a bathtub, or if you want both a tub and a shower stall, you should always make sure to choose carefuly. One good place online to find the right shower stall is Decoraport, a site that has anything you can need for your bathroom.

3. Bring some plants in the bathroom

We rarely put plants in our bathrooms, and we are probably wrong about it. Plants bring some life into any room, and there is no reason to not add plants where you wash. If your bathroom is too small, just use tiny plants, if it’s big enough, you can use these amazing planters we featured previously on Designer Daily.

4. Improve your bathroom storage by yourself

There are plenty of way you can easily improve the storage in your bathroom, and they don’t cost much! DIY & Crafts Magazine published an excellent article with over a dozen tips and tricks to store anything in the bathroom.

5. Keep it simple

You don’t have to, but keeping things simple can be the best way to make your bathroom more relaxing. Minimalism can work well in pretty much any field of design: graphics, furniture, product, web,.. anything less cluttered will give you a feeling of peace of mind. For interior design it’s the same, keep the clutter away to make your space a zen one.

This bathroom design by Amy Lau makes a splendid case for simplicity, who needs more when you have such a beautiful bathroom. I don’t think I would even bother going to the other rooms anymore.

6. Give it a good view

Ok, so this is a bit unfair for people living in the city. If you rent a downtown appartment, you probably don’t have enough space for a bathtub like the one on the picture below, and you wouldn’t want people living in neighboring buildings to peak inside. So if you are rich and own a huge land with a lake, please do yourself a favor and get a bathroom window like this.

7. Get a freestanding bathtub

These are so elegant that we even wrote an entire article about it, you should check out what we wrote on freestanding bathtubs. This kind of bathtub is often the best choice for a classy space.

8. Add a nice rug

In most rooms, people understand that adding a big carpet changes the look and feel of the space, turning it into a new environment. For some reason, we are reluctant to use carpets in bathrooms. Well, actually I know the reason, it’s because of the room’s moisture level.

However, there are carpets designed specifically for bathrooms, and not all of these carpets are ugly, some look really great and will upgrade the whole bathroom design for quite little cost.

9. Get inspiration from a specific style of design

There are many well established design styles that you can pick ideas from. Which style you’ll choose will really depend on the look-and-feel you’d like to go for and on your personal preferences.

On the following example, you can see a gorgeous example of Scandinavian interior design style applied to the bathroom, but you could go for Asian, Tuscan, or New York style as well (among others).

10. Pay attention to details

As the saying goes: “The devil is in the details”. This saying is spot-on when it comes to design, a little detail can make or break your design, so it’s important to make sure that you didn’t leave some small detail poorly executed, and that you paid attention to add an extra touch when your design seems to be missing it.

In the example below, you can see a beautiful mirror, with a wall made of “cold” material, and a beautiful cold light that comes from behind the mirror. Everything looks gorgeous, but it wouldn’t really feel human without the slight color touch brought by the flower vase.

The wonderful illustrated Easter eggs of Dinara Mirtalipova

Post pobrano z: The wonderful illustrated Easter eggs of Dinara Mirtalipova
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If you are a Christian, or if you just enjoy craft and enjoy following tradition for no religious reasons, chances are that you took the time to decorate some eggs last week.

Working as an artist and illustrator in Ohio, Dinara Mirtalipova was born and raised in Uzbekistan, where the egg decoration tradition is very vivid. Mirtalipova uses her talent to perpetuate this tradition by creating gorgeous eggs painted on wood or porcelain.

If you are lucky, you’ll get a chance to purchase one of her eggs on her Etsy shop next year, for this year it’s too late already.