Post pobrano z: a purse that looks like a vagina / Pas de quoi sexe-tasier?
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| THE ORIGINAL? Women’s support – 2016 Source : The Drum Ag : Alchemy (UK) |
LESS ORIGINAL Women’s Equality Party – 2017 Source : Campaign Agency : Now Adv London (UK) |
LESS ORIGINAL 28 Too-Many – 2018 Source : Coloribus Agency : InHouse (USA) |
Post pobrano z: How to Create an Ideal Logo for Your Business?
You know you need a logo for your business today. After all, how else are you going to set yourself apart from the competition, and there is always competition no matter which industry yours belongs to. The question is- how do you create an ideal logo that looks professional and appealing but at the same time communicates your company’s vision and mission statements effortlessly?
There are many factors to consider when you want the perfect logo. These are:
Before you actually get to the design part, you must have a clear mission statement and the values you want to build your brand upon. This is because just creating a top-notch and beautiful logo won’t do much for your business unless there is a strong message backing it up.
The following are some of the most important questions you must ask yourself:
Now that you know exactly what kind of brand you want to build, it’s time to pick a good logo designer software/platform.
There is a slew of logo designing software on the Internet. However, only a few are worthy of your time and investment. You must remember what is a logo used for and its significance in the success of your business. So, you may find many cheap or even free logo design software but if you want a professional design with some class, then you should choose a program like Tailor Brands which is powered by AI i.e. one of the most popular new-age technologies with a serious impact in the everyday lives of consumers.
Unlike other basic logo creators in the market which offer sub-par designs, Tailor Brands uses a proprietary algorithm that creates a unique logo design just for you. Since it’s based on several factors such as your brand’s name, industry, business description, etc. not only it’s apt for your needs, it’s different than every other logo out there. If that doesn’t convince you, it’s quite easy on the pockets too!
A company logo should be unique, there are no two ways to it. However, it doesn’t mean that you need to make it unnecessarily complicated just so it stands out. In fact, a professional logo is always simple yet effective.
The reason why simplicity is important in every logo is that only when there is less distraction in the design, the impact can be maximum. A simple logo can be identified by your target demographic quickly and it’s easy to put on your marketing entities (presentation slides, corporate gift items, business cards, pens, notepads, etc.)
When it comes to company logos, then typography alone can make a huge difference. There are many examples that you can check to understand why.
The thing is that typography represents the name of the brand so it’s often the highlight of the logo itself. In fact, you can greatly change the emotion of a logo by choosing a particular typography. Yep, you read it right- typography connote emotions!
The following are different emotions along with fonts that portray them best:
Similarly, the colors play a big role in logo designs too. Each color has a different impact. So, it’s important that you pick the fonts and colors wisely.
An ideal logo is “timeless”. So, your logo should look good today but then also after 10 years, and then 20 years, and so on. In other words, it should have that “classic” quality that makes it appealing irrespective of time and age. Popular examples to refer to for this include Coca-Cola, Google, Nike, etc.
If you want to take your company to the next level, then you must create a brand first. You can start by creating a professional logo for which the points above should help. Good luck!
Featured image by Raw Pixel
Post pobrano z: Can the World Function without the Internet?
There are now limited places in the world where a person can be without the internet. A bar, at the hospital, at church, at school. The internet is basically everywhere. It makes the world go round. And the world literally depends on the internet to function. Let’s try to think, can the world function without the internet?
For the younger generations, that’s so hard to imagine. For 21st century teens, the internet is life. Everything that they want is found on the internet. Look at the time that they spend on their cell phones. Their social life is now on social media networks like Facebook, Twitter, and the Gram. So, can they function without the internet…that’s most probably not likely.
Then again, the teens are not the only ones in the world. We also have the grandmothers and grandfathers. These people managed to survive way before the internet was here. So the question would be if they could do it, why can’t the teens of today do it too? Why can’t the youth remove the “media” and just be social? Have you notice that casinos depend on social media to advertise their table games and other exciting games.
The internet did make life a lot easier though. Its use brought with it internet banking, which means no more bank queues. Communicating with people around the world has been made easier because of the internet.
The internet came with easier shopping. Real money online casino games are a direct product of the internet.
The internet just made life easier, so easy that it makes it hard for the world to go round without the internet.
As much as the internet did make life easier, it also resulted in the need for new skills at a lot of jobs. The internet came with modernization and better equipment. Paving way machines. And machines make work faster and better. One machine could do the work of 15 men. Meaning more efficiency.
The internet also brought people closer together. Travelling was made simpler. Communication was made better.
So can the world function without the internet? Who knows…
Featured image by Raw Pixel
Post pobrano z: shout out loud for free beer / Décibels ressemblances?
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| THE ORIGINAL? Farnham Ale & Lager – 2015 Vending machine with noise detector Source : Culture Pub Agency : LG2 (Canada) |
LESS ORIGINAL Budweiser “Cheer for a beer” – 2018 Vending machine with noise detector Source : YouTube Agency : Lucky Generals (United Kingdom) |
Post pobrano z: Rubble dumpster metaphor / Il ne se sont pas fait chier
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| THE ORIGINAL? Microlax Laxative (Pfizer) – 2005 Source : French Art Directors Club 2nd Prize Agency : JWT Paris (France) |
LESS ORIGINAL Dulcolax Laxative (Sanofi) – 2018 Chip Shop Awards Best Use of Ambient Finalist Agency : Kitty (United Kingdom) |
Post pobrano z: The Move to the Cloud is a Good Thing – But Some Caution is Advised
Over the past few years, the creative world has undergone a mass migration to the cloud, which has been spearheaded by companies like Adobe. The Californian computer software giants are now promoting their cloud-based services over desktop-based apps, and there are many benefits to using these online tools. This is a step in the right direction for the industry, as it is important to use the most up-to-date technology available. However, whenever anything is open to the public, there is always a risk. For that reason, some caution is advised for people who use cloud-based services.
The Creative Cloud from Adobe gives users the entire collection of Adobe Desktop and mobile apps all in one place. These can be used for graphic design, photography, web and UX design, animation and film editing, and communication and social. Having everything in the same place is a sign of the times, as the long-standing app craze appears to be fading. Now, with the advent of HTML5 for websites, there is no longer any need for companies to have separate apps for different things. Adobe has taken this idea and provided a platform that has everything creative-minded people need to thrive and develop their ideas.
According to Steven Warner, the vice president of digital video and audio at Adobe, “the demands and pace of video content creation are reaching levels we have never seen before. The time pressure on video professionals means the need for powerful and efficient creative tools has never been greater.” For this reason, Adobe have aimed to provide content creators with all the tools they need to produce high-quality videos and graphics in a shorter space of time.
The benefits of working with this new software are clear but there may also be some shortcomings, such as security concerns. When working on the cloud, users need to be aware that their information could be targeted by cybercriminals. For people and businesses working online, cloud security is imperative. It ensures that there are secure databases in the cloud, it safeguards applications, and it also supports hybrid deployments. The 2018 hack of Tesla’s Amazon Web Services account highlights the need for safeguarding when working on the cloud. In the breach, cybercriminals used the account to mine cryptocurrency and also exposed some of Tesla’s proprietary data.
Adobe is now looking to expand its reach and get budding young creators familiar with their services from a young age. The company now offers schools Creative Cloud licenses for $5 per year, in a move which could revolutionize interactivity within the classroom. This is set to attract even more users to the Adobe product and strengthen its hold on the industry.
In the fast-paced world of design and content creation, those in the industry must keep up-to-date with technological developments and move with the times. There are numerous benefits to using the cloud now, and, in time, it seems that everything will be done using services like the one from Adobe. Those using the cloud must remember to put proper security protocols in place though, as cyber-attacks are becoming more and more prevalent.
Featured image by Joshua Earle
Post pobrano z: Originality that flies away / Envol d’idée?
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| THE ORIGINAL? Berliner Philarmoniker – 2017 Source : Luerzer’s Archive Agency : Scholz & Friends, Berlin (Germany) |
LESS ORIGINAL Pianos For The People NPO – 2018 Source : Luerzer’s Archive Agency : Rodgers Townsend, St. Louis (USA) |
Post pobrano z: easyJet: Dual travel guides
Media, Online
EasyJet
Following a print campaign encouraging French people to travel twice rather than once, easyJet and Buzzman unveil on 5th June, with Lonely Planet, the first collection of dual travel guides, in support of its promess: all Europe from 35€.
Why choose between multiple destinations when easyJet offers you all of Europe from only 35 €? Why settle for Sirtaki dancing when you can also see the Royal Guard in London? Or settle for Scottish lakes when you can go surfing on the Canaries’ blue waves? Do not choose. Travel twice as much with easyJet!
To reaffirm this campaign’s promise, easyJet and its agency Buzzman decided to deflect one of the most popular holidays companion: the guidebooks, as more than 6 millions of them are sold every year in France*. So they created the #TravelTwiceAsMuch with Lonely Planet, travel guides world leader.
Athens-London, Southern Italy-Netherlands, Naples-Berlin, Croatia-Denmark or Scotland-Canary Islands; various tourist destinations with totally different programs to encourage easyJet generation to travel twice as much. This unprecedented edition will be sold at the unique price of 20€ and contains the full guides of the two destinations featured (2 guides for the price of one!).
It is to be found from June 5th on easyjet.com/fr/lonely-planet as well as in numerous RELAY stores, on fnac.com and amazon.com websites and by order in all bookstores from June 6th. This operation will be supported by a 360° campaign on french market involving a national print campaign, a web film, press advertising, display and a social media device.
To find out more about our guides or book your holidays, visit easyjet.com. Happy twin vacations thanks to easyJet! #TravelTwiceAsMuch * Source: GfK 2018 consumers panel on the book market
Advertising Agency:Buzzman, Paris, France
Post pobrano z: Peter’s Cold Brew Coffee: The first vinyl record made of coffee
Direct Marketing, Design
Peter’s Cold Brew
Why Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength.
To do justice to such an impressive product, we came up with the concept – Blacker than black. Blacker than… matching with your dad on tinder. Or even blacker than… a vinyl record made out of dying unicorn sounds. So that’s exactly what we did.
The first ever vinyl record pressed from coffee. How We made a series of fully functional, drinkable LP’s from the beans of our blacker than black brew (with a touch of dark chocolate for an extra dark flavour).
Pressed with the darkest music we could get our hands on they were ready to be first played, then broken into pieces, and finally mixed with water for a high-octane cold brew. Creating an unforgettable multi-sensory experience, direct to your door.
Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Creative Director:Jiri Horut
Art Directors:Jiri Horut, Hayley Smith
Copywriter:Aidan Whitley, Razvan Capanescu
3d Artist:Vojtech Salek
Motion Designers:Filip Šušić, Tomáš Matis, Aramayis Tokhyan
Offline Editor:Filip Šušić
Food Innovator:Patrick Gelencser
Sound Studio:SYPE Studios
Sound Engineers:Jindrich Kravarik, Jakub Šimandl
Voiceover:Peter Hosking
Dtp:Benjamin Mulderer
Account Directors:Lucie Srbkova, Hana Prokopová
Head Of Production:Jitka Baldwin
Digital Production Executives:Markéta Šprenclová, Tomáš Patlich
Talent Managers:Antonín Milata, Tereza Urbancová
Agency Producer:Pavlina Nagyova
DoP:Daniel Momany
Pr Communication Manager:Alice Reindlová
Media:Ooh, Indoor posters, Print ads, Radio, Direct Mail
Post pobrano z: giffgaff Gift: Mutual Giving Lessons
Promo, Mobile
giffgaff
giffgaff is a very special British mobile network. Special because it’s run by the users. If you help the company, the company helps you. This philosophy it’s called: mutual giving (giffgaff in gaelic) They wanted to thank all giffgaffers for their support and we decided to create Mutual Giving Lessons inside the app. Because we know the phone can screw relationships, but with giffgaff you will have the best makeups.
Advertising School:Miami Ad School, Madrid, Spain
Creative Director:Nerea Cierco
Art Director:Jaime Suarez
Copywriter:Paula Cabanillas