Archiwum kategorii: Adv

Franka Craft Brewery: Pacífica

Post pobrano z: Franka Craft Brewery: Pacífica

Film
Franka Craft Brewery

Advertising Agency:Raza Ad, Santa Cruz de la Sierra, Bolivia
Ceo:Eduardo Baeza
Dgc:Sergio Chisaka
Art Director:Miguel Zambrana
Copywriter:Samuel Torres, Sergio Chisaka
Copywriter Junior:José Bertero
Account Executive:Estela Vargas
Audiovisual Producer:Paola Rodríguez
Responsable Client:Gonzalo Campero
Production:Cabruja Films
Director:Luciano Panei
Director Of Photography:Ytalo Cabruja
Executive Producer:José Luis Cabruja
Postproduction:Maxi Daens
Musical Production:Polenta Studios, Federico Amaya, Matias Berdiales
Country:Bolivia

Tron: The Future of Creative Content Sharing and Payments?

Post pobrano z: Tron: The Future of Creative Content Sharing and Payments?

If you’re a creative type, making money on the internet has become markedly easier in the last two decades. Thanks to the power of the internet, those with an idea can turn it into an income if it captures the imagination of the masses. For example, if you design a WordPress template, you can sell it to others and earn some cash. If you’re a YouTuber, your content can reach one billion people every month.

However, as easy as it’s become to make money online, many creatives don’t get the compensation they deserve. There are even some internationally renowned recording artists that don’t feel as though they’re being paid in the right way. The most famous example of this is Taylor Swift. After disagreeing with Spotify’s payment scheme, Swift removed her content from the site. Although she’s since resolved her issues with the streaming service, the issue of content control and compensation is still one that looms large online.
Blockchain Code by methodshop.com

Fortunately, as it often does, technology has stepped into the breach to offer a solution. With the emergence of bitcoin changing the game in 2009, developers are now finding clever ways to use blockchains. Essentially the underlying system that makes cryptocurrency transactions possible, blockchains have made it possible to store, process and track data in new ways.

What does this have to do with creative content, though? Well, thanks to a new altcoin known as Tron, individuals can cut out the middleman and have more control over their content. In simple terms, a user can join the peer to peer distribution platform known as Exodus. From here, they can share content using personal tokens. These tokens will be based on the Tron 20 system and basically allow people to track where their content is being used. Because the system is decentralized, only the individual creator has the power to earn revenue from their product. In other words, the tokens create a direct link between the creator and their audience, rather than a company like Google or Apple (or even a record company) standing in the middle of the process.

Although Tron is still in its early stages of development, it already has an exchange unit known as Tronix. With a tradeable coin in place, supporters of Tron can purchase credits and trade them like any other commodity. For example, by visiting Coinlist, a user can learn more about Tronix coins and about ways to invest in it using an exchange or a broker.
TRON (TRX) Blockchain by Descryptive

On the one hand, Tronix coins have the ability to increase in value as the underlying technology becomes popular. Therefore, from an investment perspective, these coins can be a way to make some money. On the other hand, buying Tronix coins is a way of supporting the development of the Tron system. Indeed, if you’re a creative type that wants to see this technology proliferate and change the way people get paid, trading Tronix coins is a way to help.

At this stage, the future of Tron is far from certain. Revolutionizing how content is distributed and controlled online is no mean feat. However, if the technology can prove it works and people support it, Tron has the ability to give creative types more power over their creations which can only be a good thing.

Featured image by Able-Archer

4 Ways to Improve Quality Assurance

Post pobrano z: 4 Ways to Improve Quality Assurance

A lot of people tend to think of quality assurance and quality control to be the same but they are not. They may be used interchangeably but there’s a vast difference between the two.

Quality assurance is more inclined towards looking at how processes are performed and products standards are met, while quality control is about inspecting how the process is going through. For a business to run smoothly, both factors need to be paid attention to.


Fooling around by Jippen Jooste

Quality assurance is necessary to ensure that products and services are made and delivered at their best. It helps in keeping existing customers loyal for a long time. Moreover, it helps improve workflow, eliminate mistakes, and more importantly, ensure that only quality products reach the market. This is very important because a business can take a serious hit if it produces poor quality products as such a move can affect its brand and cause it to fail.

Quality assurance is often done with software to figure out weaknesses in the quality of products. These weaknesses are then eliminated by adapting the preventive measures.

In short, quality assurance is the tool used to assure that the quality of products is highly maintained. Businesses need to do this to be able to stay ahead of the pack.

Moreover, they also need to Protect Your Data, continue to come up with newer and better products at affordable rates to ensure that they grow. Now without much ado, let’s have a look at four ways to improve quality assurance:

1. Inspect Products for Performance

It’s not smart to let teams work on their own without any monitoring. There’s a window for error and people working in the quality assurance departments need to understand that. Regular performance checks on employees and products being manufactured should be conducted. It helps to figure out errors and mistakes if there are any.

Early performance inspections will help give you enough time to correct errors and mistakes before the final stage of manufacturing is completed. Waiting for the last moment will cost more money, more time and will even result in a waste of resources and efforts.

2. Take Customer Input

The best way to improve quality assurance is to take customer complaints seriously. No business can shine and thrive if they keep on disappointing customers with the products they sell or the services they offer. The trick lies in conducting customer surveys and learning about the areas where you can improve. For example, most customers these days want to know how businesses protect data and apps. This is important with data breaches becoming a common occurrence.

If your customers appear to be concerned about this factor, you can educate them about how you ensure the safety of their data to satisfy them. Customer feedback can be taken in a variety of ways such as online surveys, walk-in forms etc.

3. Conduct Tests Right From The Beginning

Many businesses wait until all requirements are met to finally conduct a QA test to ensure everything is right. However, it is recommended to begin taking tests right from the initial stages so that problems can be found and corrected in the beginning.

The best part of conducting tests, in the beginning, is that it will reduce cost on a huge scale because you won’t be dealing with large-scale problems at the end.


Crunching by William Iven

4. Automating Where Possible

There are many ways to improve quality assurance and automating processes where applicable is one of them. This is done by using a quality management software that monitors all processes.

There are many benefits of doing so. It does not only help you save time and money, it also improves customer loyalty as the use of such tools improve overall quality. QA can differ for different businesses but the end-goal remains the same.

Featured image by Jefferson Santos

Why it is Fundamental for Businesses to be Creative with Apps in 2018

Post pobrano z: Why it is Fundamental for Businesses to be Creative with Apps in 2018

The business landscape is a rapidly changing one, a fact that rings especially true when it comes to the manner in which people communicate and expect to be able to access the offerings of big companies.

In the past, companies in sectors like retail, gambling, and even travel, had to adapt to ensure their customers were able to make use of visually appealing websites that were also easy to navigate and frustration-free from start to finish. The aim was to ensure that customers felt they were getting a great customer experience online, in precisely the same manner as they would expect solid customer service in physical stores. Nowadays though, especially in the EU following the introduction of GDPR (which has impacted upon apps as well as websites), it is proving difficult to retain loyal customers through a website presence alone.


Circles Photo by Ashley Kirk

Indeed, with sites as huge as MSN having failed in the past before seismic events like GDPR to keep up with the times, we could start to see a similar experience in the near future if businesses fail to realize the importance of having a creative and engaging app, something that has the potential to keep customers loyal to a brand.

Not just a waste of screen space

The buzz surrounding apps is perhaps not quite as noisy as it was at the height of their publicity back in 2016, especially as growth in using them has slowed slightly, but there is no denying the fact that they are still a vital element for many businesses. There may well be millions (perhaps even tens of millions) of apps that are redundant, but companies that push creativity as part of their app design process are keeping apps at the forefront of their marketing efforts.

This importance is particularly telling in crowded marketplaces like the iGaming world, where having the right app can be the difference between success and failure. In such crowded marketplaces, brands that fail to have an engaging app that allows players to game on the go and take advantage of timely offers can prove to be make or break. For companies like Lottoland, who spend time and money on making apps and websites that are geo-location specific, having this extra outlet that can allow consumers to stay up to date with their winnings wherever they are in the world without being near a computer means that they can attract loyal customers who end up wanting to stay with them for longer.

More than just games

The iGaming world may be an example of an industry where apps can prove the difference between success and failure, but it isn’t the only one. In fact, a recent list of the top ten apps used includes none from the world of gaming; not even Pokemon Go or Candy Crush get a look in. What this shows is that the big tech players like Facebook, Snapchat, and even Google are all aware that the way people browse and use the internet has changed, meaning that a more personalized approach through an app is going to be a more positive experience for a consumer than a blanket approach on a mobile site.
Photo by Christian Wiediger
With this in mind, companies looking to get the fundamentals right in 2018 should make sure that they don’t just have an app created as a gesture, but one that really makes their customers want to download and use it every day.

Featured image by Rami Al-zayat

18 Astonishing Examples of Accounting Print Design

Post pobrano z: 18 Astonishing Examples of Accounting Print Design

Print marketing material can set the tone for your business. For accounting, you want to make sure you give off a professional vibe, but still stand out from the competition. This is the case from business cards to envelopes and everything in between-and managing all of that can be difficult.

Just because you’re an accountant doesn’t mean your design needs to be full of numbers and math symbols. Playing with various colors and imprint methods can do the trick. Still, need more help? Check out these 18 awesome examples to get you started on your design.


















Extra strong lookalike / Un peu fort de café?

Post pobrano z: Extra strong lookalike / Un peu fort de café?

THE ORIGINAL?
CanalPlay “Insomny Coffee” extra strong – 2013
“Why sleeping when you can watch movies all night?”
Source : Cristal Awards GOLD

Agency : Buzzman, Paris (France)
LESS ORIGINAL
HBO Nordic “Monday roast” – 2018
“Extra strong coffee for the day HBO
releases the most TV show episodes”
Agency : Nord DDB, Copenhagen (Denmark)

Serta Mattresses: Passengers

Post pobrano z: Serta Mattresses: Passengers
Print
Serta Mattresses

Advertising Agency:Ogilvy & Mather, Honduras
Advertising Agency:Ogilvy & Mather, Bogota, Colombia
Regional Creative Director:John Raul Forero
General Creative Director:Sebastian Bullorini, Juan Pablo Alvarez
Head Of Art:Camilo Ruano
Creative Director:Cesar Chinchilla
Art Director:César Miralda, Camilo Ruano
Media Director:Andrea Urtecho
Account Executive:Maria Fernanda Andino
Production Company:Rocket to the Moon
Photographer:Mateo Medina
Agency Producer:Lina Villamil