Beard fashion was bad for Gillette and for babies, whose only language of communication is touch. Research proved that soft warm contact is essential for development. We convinced dads to sacrifice their beards by launching the first-ever skin to surface haptics campaign. Haptic technology uses electrostatic forces to manipulate the friction between finger and screen. Our tablets featured in maternity wards, birth classes and baby-fairs enabling expecting parents to contrast the scratch of a beard stubble vs. a clean-shaven face, just as a baby would.
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals.
1 in 9 adolescents is a victim of cyberbullying. Nearly half of them have never reported it. Unlike physical bullying that leaves behind scars and bruises, online bullying is much harder to spot. Daniel represents every child who has been silenced through technology. By creating digital billboards that project soundwaves inaudible for the human ear, Shazam recognized the “silence” and helped Daniel and other victims to speak up.