Archiwum kategorii: Adv

Adv

Irish Cancer Society: Get cancer

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Post pobrano z: Irish Cancer Society: Get cancer

Film
Irish Cancer Society

By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime.
The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it.
And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering.
The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website: https://getcancer.ie/

Advertising Agency:Chemistry, Dublin, Ireland
Creative Director:Emmet Wright
Art Directors:Adrian Fitz-Simon, Hugh O’Connor, Fabiano Dalmácio
Copywriter:Mark Tuthill
Account team:Ray Sheerin, Mags O’Reilly
Planning Director:Sinead Cosgrove
Digital Project Manager:Lisa O’Brien

Adv

CANVAS TV: Midnight Sun

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Post pobrano z: CANVAS TV: Midnight Sun

Film, Online
Canvas

Belgian tv-station Canvas will soon air the new Swedish crime series Midnight Sun. To announce this prestigious show, we contacted a real Swedish criminal. The result is an intriguing portrait of a criminal who recognises something from his own past in the show, and a cliffhanger that makes you want to watch it. – Director’s cut (1:40): https://vimeo.com/197405690 

Advertising Agency:Mortierbrigade, Brussels, Belgium
Creative Director:Jens Mortier, Philippe De Ceuster, Joost Berends
Copywriter:Jan Schoofs
Art Director:Babo Schokker
Agency Producer:Lore Meert
Film Production Company:Czar.Be
Director:Frederik Sølberg
Executive Producer:Eurydice Gysel
Producer:Jelle Robbeets
DoP:Simon Mouridsen
Editor:Alain Dessauvage
Grading:Joost Van Kerckhove
Online:Stijn Van Assche
Post Production:Czar
Post Producer:Bieke De Keersmaecker
Music:Anders Bertram Mannov
Sound Mix:Cobra

Adv

20th Century Fox Assassin’s Creed: Comic Con December 2016

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Post pobrano z: 20th Century Fox Assassin’s Creed: Comic Con December 2016

Outdoor
20th Century Fox

Movie release: Assassin`s Creed. An interactive stand with a DNA Sequencer was an exclusive development produced by 5SEIS. We also implemented The ASSASSIN’S CREED VR Experience. A large-scale collaboration between AMD, Alienware, Practical Magic, 20th Century Fox, New Regency, and Ubisoft. More than 2,000 fans had experiences and more than 70.000 people met the interactive stand.

Advertising Agency:5SEIS, Buenos Aires, Argentina
Creative Director:Gabriel Aufgang, Pablo Saquero
Producer:Ariel Serra

Adv

United for Healthier Kids: Tummyfish

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Post pobrano z: United for Healthier Kids: Tummyfish

Integrated
United for Healthier Kids

Download the free Tummyfish app: https://goo.gl/mJFkbt

Kids love sugary drinks, but think water is boring.
As a result, 1 in 4 kids suffer from health issues as they’re often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children’s tummies, which they need to care for by drinking plenty of water every day.
We produced a colourful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy’s tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick.
Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids’ progress and monitor positive behaviour change with daily reminders and statistics.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Executive Creative Directors:Ramzi Moutran, Will Rust
Creative Director:Logan Allanson
Associate Creative Director:Dylan Kidson
Creative Group Head:Gary Rolf
Art Directors:Maram Ashour, Naz Yunt
Copywriter:Waleed Bachnak
Regional Director:Nabil Moutran
Account Director:Fadia AlDandachi
Account Executive:Mike Nawfal
App developer:Mediamonks