Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.
Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer
Advertising Agency: Translation, New York, USA
Creative Director: Chris Valencius, Emily Sander
Associate CD / Art Director: Paul Roberts, Nate Virnig
Executive Producer: Sam Register
Chief Executive Officer: Steve Stoute
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Partner, Strategy: John McBride
Animation Company: Warner Brothers Animation
Production Supervision: Bobbie Page
Supervising Producer: Tony Cervone
Line Producer: Wade Wisinski
Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: João Lucas Selare
Copywriter: Bárbara Puttini, Jefferson Delospital e Lucas Martins Vieira
BRIEF: Condom brand KamaSutra was looking to shed its twenty year old ‘dad’s brand’ image in India and reconnect with the youth. So they teamed up with a brand that’s as youth-centric as it gets – MTV. Together they collaborated on a quirky new range of condoms called ‘Hardwear’. Now they needed to launch the brand and get the young audience interested in KamaSutra.
SOLUTION: The name ‘Hardwear’ allowed us to conceptualize a fun campaign using sexual innuendos and ‘suggestive’ handy-man tools. To stay true to the bold nature of both MTV and KamaSutra, we kept the communication edgy, young and colorful (pun intended).
Agency: Happy, Bangalore, India
CEO_ Kartik Iyer
CCO: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director: Aswin Sridhar
Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar & Pallavi Nayak
Advertising Agency: AMC, Dubai, UAE
Creative Director: Imran Mohideen
Art Director: Pratheesh Thomas
Copywriter: Samir k Shaji
Additional Credits: Mark About Diwan, Una Gabredo
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Executive Creative Director / Copywriter: Carlo Cavallone
Executive Creative Director / Designer: Bryan Rowles
Creative Director / Designer: Paulo Martins
Copywriter: Yann Corlay
Designer: Wendy Richardson
Group Brand Director: Judson Whigham
Brand Manager: Frederic Point
Brand Coordinator: Liam Osbourne
Film/Print Producer: Maria Perez
Business Affairs: Madelon Pol & Christine Rust
Digital producer: Jenna Stepp
Film Production Company: Drewstone
Producer: Anthony Mancilla
Director: Victor Quinaz
Photographer: Paulo Martins
Advertising Agency: 101, London, United Kingdom
Creative Director: Mark Elwood
Art Directors: Tim Donald, Misha Newby
Copywriters:Tim Donald, Misha Newby
Photographer: Dan Tobin-Smith
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