Archiwum kategorii: Adv

AIAIAI: Merry Christmas and Happy New Year

Post pobrano z: AIAIAI: Merry Christmas and Happy New Year

Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.

Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer

State Farm Insurance: Scooby

Post pobrano z: State Farm Insurance: Scooby

Advertising Agency: Translation, New York, USA
Creative Director: Chris Valencius, Emily Sander
Associate CD / Art Director: Paul Roberts, Nate Virnig
Executive Producer: Sam Register
Chief Executive Officer: Steve Stoute
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Partner, Strategy: John McBride
Animation Company: Warner Brothers Animation
Production Supervision: Bobbie Page
Supervising Producer: Tony Cervone
Line Producer: Wade Wisinski

Ford Focus: Speaks for Itself

Post pobrano z: Ford Focus: Speaks for Itself

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Idan Levy
VP Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nisenboim
VP Production: Dorit Gvili
Agency Producer: Alon Shmoelof
Director: Ohav Flantz
Production Company: Gustavo Productions
Post Production: Broadcast
DOP: Avi Karpik
Photographer: Yoram Ashheim

Ford Focus: Speaks for Itself

Post pobrano z: Ford Focus: Speaks for Itself

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Idan Levy
VP Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nisenboim
VP Production: Dorit Gvili
Agency Producer: Alon Shmoelof
Director: Ohav Flantz
Production Company: Gustavo Productions
Post Production: Broadcast
DOP: Avi Karpik
Photographer: Yoram Ashheim

MTV & KamaSutra “Hardwear”: Hardwear Condoms

Post pobrano z: MTV & KamaSutra “Hardwear”: Hardwear Condoms

BRIEF: Condom brand KamaSutra was looking to shed its twenty year old ‘dad’s brand’ image in India and reconnect with the youth. So they teamed up with a brand that’s as youth-centric as it gets – MTV. Together they collaborated on a quirky new range of condoms called ‘Hardwear’. Now they needed to launch the brand and get the young audience interested in KamaSutra.

SOLUTION: The name ‘Hardwear’ allowed us to conceptualize a fun campaign using sexual innuendos and ‘suggestive’ handy-man tools. To stay true to the bold nature of both MTV and KamaSutra, we kept the communication edgy, young and colorful (pun intended).

Agency: Happy, Bangalore, India
CEO_ Kartik Iyer
CCO: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director: Aswin Sridhar
Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar & Pallavi Nayak

Garofalo Pasta: The sleepover chef

Post pobrano z: Garofalo Pasta: The sleepover chef

Advertising Agency: 72andSunny, Amsterdam, Netherlands
Executive Creative Director / Copywriter: Carlo Cavallone
Executive Creative Director / Designer: Bryan Rowles
Creative Director / Designer: Paulo Martins
Copywriter: Yann Corlay
Designer: Wendy Richardson
Group Brand Director: Judson Whigham
Brand Manager: Frederic Point
Brand Coordinator: Liam Osbourne
Film/Print Producer: Maria Perez
Business Affairs: Madelon Pol & Christine Rust
Digital producer: Jenna Stepp
Film Production Company: Drewstone
Producer: Anthony Mancilla
Director: Victor Quinaz
Photographer: Paulo Martins