Post pobrano z: Jeep Wrangler: Let’s play
Advertising Agency: Draft Fcb, Tel-Aviv, Israel
Creative Director: Tal Perlmuter
Art Director: Nir Gutraiman
Copywriter: Efrat Abudi
Studio: Shlomi Vashdi
Account Director: Yael Nizan
Account manager: Adi Margalit
Post pobrano z: The Beers: Kurt, Jim, Ozzy
Advertising Agency: Heads SP, Brazil
Creative Director: Fabio Miraglia
Art Directors: Silvio Medeiros, Pedro Galdi
Copywriter: Gabriel Sotero
Illustrator: Luis Carvalho
Photographer: Artluz
Post pobrano z: Yamaha Marine: Pill, Dropper, Phial
“Yamaha Marine. The sea is the cure.”
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Director: Federico Pepe, Stefania Siani.
Deputy Creative Director: Davide Fiori, Valentina Amenta
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Photographer: LSD
Post Production: LSD
Account: Chiara Niccolai, Domenico Grandi, Fabio Bottiroli.
Post pobrano z: SriLankan Airlines: Beware of the Golf Classic
The 13th SriLankan Airlines Golf Classic was back after a lapse of two years. Interest in this annual tournament had declined during the break. We needed to get golfers talking and signing up for the tournament. The tournament usually sees over a 100 amateur players from around the world teeing off at the annual tournament hosted by the country’s national airline. Because traditional advertising would not be effective, we had to come with something that would not be forgotten in a hurry.
Advertising Agency: Grant McCann
Chief Creative Officer: Laila Gunesekere
Executive Creative Director: Russell Miranda
Creative Director: Ravi Kathriarachchi
Copywriter: Asif Ansar
Agency Producer: Jude Benedict
Illustrator: Terry Kanagasabey
Account Manager: Malaka Premasiri
Account Executive: Sonam Bhutani
Cameraman: Reza Akram
Post pobrano z: Copycat Express / Une idée qui a laissée des traces?
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| THE ORIGINAL? Bob’s Burger « quickly delivered » – 2007 Source : Cannes Archive Agency : NBS Rio de Janeiro (Brazil) |
LESS ORIGINAL Simply Burger Delivery Express – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather Bogota (Colombia) |
Post pobrano z: Old Idea looking young? / Une vieille idée sans cesse rajeunie?
| THE ORIGINAL? Volkswagen New Beetle « Senior Rebels » – 2012 Source : Luerzer’s Archive Agency : DDB Beijing (China) |
LESS ORIGINAL Taco Bell « Viva Young » Superbowl – 2013 Source : Superbowl Agency : Deutsch LA (USA) |
Post pobrano z: Knocked out by the similarity / Une ressemblance assez frappante!
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| THE ORIGINAL? Running Free (running stores) – 2007 « Support bras, now available » Source : Coloribus Agency : DDB Toronto (Canada) |
LESS ORIGINAL Nod & Wink – 2013 « Need a sports bra? » Source : LaReclame Agency : Cogent Elliott, Birmingham (UK) |
Post pobrano z: Chicken Origami / J’en connais qui ne se sont pas pliés en quatre
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| THE ORIGINAL? Whiskas Chicken – 2007 Source : Cannes Archive Online Agency : TBWA London (UK) |
LESS ORIGINAL Mc Donald’s Chicken Burger – 12/2012 Source : Adsoftheworld Agency : DDB Helsinki (Finland) |
Post pobrano z: Dacia Dokker Van: Building, Port, Market
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Director: Yves‐Eric Deboey
Assisting Art Director: Fanny Chevalier
Copywriter: Mathieu Degryse
Account managers: Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares
Art buyer: Flore Silberfeld
Photographer: Jason Hindley
Post pobrano z: 3M Earplugs: Volume Pack
Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow