Archiwum kategorii: Adv

The Getz: Pope

Post pobrano z: The Getz: Pope

In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.

“A homage to the man who became pope. And survived.”

Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriter: Ricardo Carvalho, Ricardo Mercer

Friskis&Svettis Stockholm: #friskissthlm

Post pobrano z: Friskis&Svettis Stockholm: #friskissthlm

In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.

Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Project Manger: Magnus Tengzelius

Upside down faces / Une ressemblance totalement renversante!

Post pobrano z: Upside down faces / Une ressemblance totalement renversante!

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL?
Happydent Beatbox Choir – 10/2012
Source : Adsoftheworld
Agency : BBH Asia Pacific (Singapore)
THE ORIGINAL?
Listerine rap battle – 10/2012
Source : GrainMedia
Agency : JWT (United Kingdom)
THE ORIGINAL?
Oral-B – 12/2012
Source : YouTube
Agency : Publicis (Brazil)