In Brazil, when a soccer player retires, or renounces playing professionally, people say he “pendurou as chuteiras”- something like “hung up the cleats” or “hung up the boots”.
“A homage to the man who became pope. And survived.”
Advertising Agency: The Getz, Curitiba, Brazil
Creative Director: Ricardo Mercer
Art Director: Felipe Précoma
Copywriter: Ricardo Carvalho, Ricardo Mercer
Advertising Agency: DDB, Buenos Aires, Argentina
Creative Director: Pablo Batlle, Hernán Jáuregui, Lisandro Grandal, Fernando Tchechenistky
Copywriter: Damian isaak
Art Director: Fernando Errecaborde
Producer: Agustin Miranda
Executive Producer: Jorge Larrain
Agency Producer: Claudio Migliardo
Production Company: Ringo
Director: Atahualpa
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.
Advertising Agency: Volt, Stockholm, Sweden
Art Director: Jörgen Berglund
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Project Manger: Magnus Tengzelius
THE ORIGINAL?
Alto Palermo Shopping Mall – 2008
« Just what you’re looking for »
Source : Cannes Lions Archive
Agency : Young & Rubicam Buenos Aires (Argentina)
LESS ORIGINAL
iFaba Shoes – 2013
« Any shape that goes through my head »
Source : Adsoftheworld
Agency : Miacomunicazione, Milano (Italy)