Post pobrano z: Same idea, but less funny / Pas de quoi fanfaronner?

Post pobrano z: Thunder sound poster / Orage… oh déséspoir?

Post pobrano z: Something to smile about? / Pris la main dans le sac?

THE ORIGINAL? Joupi Toy Store Smiling Bags – 2011 Source : Adsoftheworld, YouTube Agency : Euro RSCG 360 (France)	LESS ORIGINAL Mc Donald’s Happy Meals Smiling Boxes – 2012 Source : Packaging of the World Agency : TBWA (Thaïland)

Post pobrano z: Big shake, big lookalike / L’originalité? Rien à secouer!

Post pobrano z: Magazine Luiza: Offer Shortener

Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Fred Saldanha, Eduardo Marques
Head of Digital: Daniel Tártaro
Copywriter: Leandro Neves
Art Director: Micky Huang

Post pobrano z: IKEA: Change You View In The Kitchen

Idea description: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living. Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. Result:
In the first five months
22,168 visitors took a dive in aquarium by transmigrating into a fish;
87,204 slept on the kitchen floor by transmigrating into a dog;
28,321 flew in the kitchen as a fly;
65,480 performed a kitchen dance;
mixed 70,711 cocktails
and discovered 853,614 IKEA kitchen features.

Advertising Agency: BBDO, Russia
Internet agency: B-Reel
Creative directors: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Kolya Fabrika
Copywriter: Yaroslav Orlov
Art director: Roman Firainer
Designer: Maksim Demkin
Multimedia-designers / programmers: Actionfilm

Post pobrano z: Hopi Hari Park: The Horror Time

Advertising Agency: NBS, São Paulo, Brazil
Creative Directors: Pedro Feyer, André Lima, Cassio Faraco, Miguel Genovese
Art Directors: Guilherme Almeida, Jonas Kühner
Copywriters: Fernando Calvache, Sidney Freitas

Post pobrano z: Del Valle: The Tree Of Love

Advertising Agency: NBS, São Paulo, Brazil
Creative Directors: André Lima, Pedro Feyer, Miguel Genovese
Art Directors: Claudia Monteiro, Jonas Kühner
Copywriters: Miguel Genovese, Andrea Lobato, Sidney Freitas
WebDesign / Web Production: Miguel Pacheco
Creative Technologist: Drausio Tronolone

Post pobrano z: Still rolling / Qui a planché le 1er sur cette idée?

THE ORIGINAL? Mc Donald’s Tony Hawk’s Tour Sponsorship – 2005 Source : Cannes Archive Online Agency : Leo Burnett Chicago (USA)	LESS ORIGINAL Vans Skateboard Shoes and Apparel – 2007 Source : Rhino Awards Agency : Tribal DDB Hamburg (Germany)

Post pobrano z: The perfect reflection? / Le miroir de l’autre?

THE ORIGINAL? Sears Optical Centers – 2010 Mirrors are blurred around the glasses. Source : Awarded at CRÉA Agency : LG2 Montreal (Canada)	LESS ORIGINAL Opticentro (Optica Das Amoreiras) Anti-Myopia – 2012 Mirrors are blurred around the glasses. Source : Adsoftheworld Agency : DraftFCB Lisbon (Portugal)