“You know where the fun begins, but not where it could end.”
Advertising Agency: DDB, Madrid, Spain
Chief Creative Officer: José María Roca De Viñals
Creative Director: Guillermo Santaisabel
Copywriter: Isabel Villarroel, Guillermo Santaisabel
Art Director: Cristina Rodriguez
Account Supervisor: Helena Chamorro
Account Manager: Ana Alonso
Advertising Agency: Mota Comunicação, Fortaleza, Brazil
Creative Director: Orlando Mota, Diego Ribeiro;
Art Director: Miguel Karbage;
Copywriter: Rodrigo Santiago;
Illustrator: Xico
Advertising Agency: AlmapBBDO, Sao Paulo,
Chief Creative Officer: Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Art Director: André Leotta, Pedro Sampaio
Programming: The Good Fellas
Technology Director: Fernando Boniotti
Account Manager: Wilson Pereira, Fábio Akimura, Beatriz Almonacid
THE ORIGINAL?
Hospital de clinicas : Transplants – 2009
“61,702. This could be your number if you needed
an organ transplant”.
Source : I Believe in Adv, CCSP, Adsoftheworld
Agency : RMG Connect Curitiba (Brazil)
LESS ORIGINAL
Santa Casa de Misericórdia : Organ Donation – 2012
“That would be your position if you were in line
waiting to receive an organ”
Source : Adsoftheworld
Agency : Young & Rubicam (Brazil)