Archiwum kategorii: Adv

Polestar: The human car

Post pobrano z: Polestar: The human car

Film
Polestar

Polestar is a Swedish electric vehicle manufacturer and, with its heritage from Volvo, is one of the rising stars among car manufacturers today. This summer, Polestar will release their second model, the Polestar 2. By introducing the Google-based HMI in the Polestar 2, it will become the first car brand in the world with an Android system built in. And just like with any smart device, it responds to the command of your voice and is designed to help you in your everyday life.

Advertising Agency:Acne, Sweden
Executive Creative Director:Johan Bello
Client Director:Niclas Bergström
Account Manager:Alice Kruger Santucci
Creative Lead:David Aronson
Craft Lead:David Hammarström
Art Director:Chris Hagberg
Copywriter:Joakim Lingström
Final Art:Patrik Gullbert, Henrik Åkerberg
Planner:Matthew Hearle, Kristina Båth
Director:Tomas Skoging
Producer:Robert Feniger
Executive Producer:Fredrik Skoglund
Chief Marketing Officer:Tim Heldmann, Polestar
Creative:Viktor Vahl
Strategy:Magnus Brodd
Campaign Lead:Anna Falk
Brand:Pär Heyden
Media:Nina Bergman
Nordics:Nils Rylen

Polestar: The human car

Post pobrano z: Polestar: The human car

Film
Polestar

Polestar is a Swedish electric vehicle manufacturer and, with its heritage from Volvo, is one of the rising stars among car manufacturers today. This summer, Polestar will release their second model, the Polestar 2. By introducing the Google-based HMI in the Polestar 2, it will become the first car brand in the world with an Android system built in. And just like with any smart device, it responds to the command of your voice and is designed to help you in your everyday life.

Advertising Agency:Acne, Sweden
Executive Creative Director:Johan Bello
Client Director:Niclas Bergström
Account Manager:Alice Kruger Santucci
Creative Lead:David Aronson
Craft Lead:David Hammarström
Art Director:Chris Hagberg
Copywriter:Joakim Lingström
Final Art:Patrik Gullbert, Henrik Åkerberg
Planner:Matthew Hearle, Kristina Båth
Director:Tomas Skoging
Producer:Robert Feniger
Executive Producer:Fredrik Skoglund
Chief Marketing Officer:Tim Heldmann, Polestar
Creative:Viktor Vahl
Strategy:Magnus Brodd
Campaign Lead:Anna Falk
Brand:Pär Heyden
Media:Nina Bergman
Nordics:Nils Rylen

A tree bark or a wild animal eye? / œil pour œil?

Post pobrano z: A tree bark or a wild animal eye? / œil pour œil?

THE ORIGINAL?
Mata Atlantica Foundation – 2003
“I saw a man cutting down trees”
Click on the image to enlarge
Source : Ad Forum
Agency : F/Nazca Saatchi & Saatchi (Brazil)
LESS ORIGINAL
Helpengreen Foundation – 2020
“Save trees to save wildlife”
Click on the image to enlarge
Source : Luerzer’s Archive
Agency : ADK Fortune, Gurgaon (India)

Toast color chart / Une copie qui ne fait pas dans la nuance?

Post pobrano z: Toast color chart / Une copie qui ne fait pas dans la nuance?

THE ORIGINAL?
Smith Restaurant and Bar – 2018
“Brunch your way”
Click on the image to enlarge

Source : Lüerzer’s International Archive
Agency : Leo Burnett, Toronto (Canada)
LESS ORIGINAL
Revolution Cooking toaster – 2020
“Finally, toast exactly
how you like it”
Source : Adsoftheworld
Agency : MMB, Boston (USA)

The ingredients of a copycat / La recette du plagiat?

Post pobrano z: The ingredients of a copycat / La recette du plagiat?

THE ORIGINAL?
Burger-King Whopper – 03-2020
“The quarantaine Whopper” #StayHome
Click on the image to enlarge
Source : Adsoftheworld
Agency : Buzzman, Paris (France)
LESS ORIGINAL
Iceland Foods Online Groceries – 04-2020
“Missing KFC? We’ve got the answer”
Click on the image to enlarge
Source : Twitter
Agency : Unknown (United-Kingdom)

The ingredients of a copycat / La recette du plagiat?

Post pobrano z: The ingredients of a copycat / La recette du plagiat?

THE ORIGINAL?
Burger-King Whopper – 03-2020
“The quarantaine Whopper” #StayHome
Click on the image to enlarge
Source : Adsoftheworld
Agency : Buzzman, Paris (France)
LESS ORIGINAL
Iceland Foods Online Groceries – 04-2020
“Missing KFC? We’ve got the answer”
Click on the image to enlarge
Source : Twitter
Agency : Unknown (United-Kingdom)

Caritas Ukraine : Homeless stay-at-home

Post pobrano z: Caritas Ukraine : Homeless stay-at-home

Film
Caritas Ukraine

Everything has to be locked down due to the virus. But what if you can’t stay in because you don’t have a home to go to. If you’re literally homeless? But finding shelter isn’t the only issue homeless people are facing during the crisis. With the majority of shops closed some people don’t know where to find food or even wash their hands. Agency came up with the idea of solo street musical marathon #listenathome #слухайвдома for those who have no home. A marathon to raise the awareness of the problem and raise money to help homeless people to get their daily meals, face masks and hand sanitizers. And that is the commercial to promote it. The spot was created with the real footage of locked down Kyiv during COVID-19 and actual photos of homeless people. And to make it more touching agency used a famous song about having no home: Alone in canoe – I don’t have home.

Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
Managing Director:Volodymyr Zborovsky
Event Director:Uliana Antypenko

Caritas Ukraine : Homeless stay-at-home

Post pobrano z: Caritas Ukraine : Homeless stay-at-home

Film
Caritas Ukraine

Everything has to be locked down due to the virus. But what if you can’t stay in because you don’t have a home to go to. If you’re literally homeless? But finding shelter isn’t the only issue homeless people are facing during the crisis. With the majority of shops closed some people don’t know where to find food or even wash their hands. Agency came up with the idea of solo street musical marathon #listenathome #слухайвдома for those who have no home. A marathon to raise the awareness of the problem and raise money to help homeless people to get their daily meals, face masks and hand sanitizers. And that is the commercial to promote it. The spot was created with the real footage of locked down Kyiv during COVID-19 and actual photos of homeless people. And to make it more touching agency used a famous song about having no home: Alone in canoe – I don’t have home.

Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
Managing Director:Volodymyr Zborovsky
Event Director:Uliana Antypenko

Caritas Ukraine : Homeless stay-at-home

Post pobrano z: Caritas Ukraine : Homeless stay-at-home

Film
Caritas Ukraine

Everything has to be locked down due to the virus. But what if you can’t stay in because you don’t have a home to go to. If you’re literally homeless? But finding shelter isn’t the only issue homeless people are facing during the crisis. With the majority of shops closed some people don’t know where to find food or even wash their hands. Agency came up with the idea of solo street musical marathon #listenathome #слухайвдома for those who have no home. A marathon to raise the awareness of the problem and raise money to help homeless people to get their daily meals, face masks and hand sanitizers. And that is the commercial to promote it. The spot was created with the real footage of locked down Kyiv during COVID-19 and actual photos of homeless people. And to make it more touching agency used a famous song about having no home: Alone in canoe – I don’t have home.

Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
Managing Director:Volodymyr Zborovsky
Event Director:Uliana Antypenko

Ford Mustang: 10 million stories

Post pobrano z: Ford Mustang: 10 million stories

Design, Online
Ford

In 1964, the first-ever Ford Mustang rolled off the production line. 10 million Mustangs later, the inspiration continues. For 55 years, the Ford Mustang has fueled millions of stories around the world— sparking new adventures, inspiring competition, filmmakers and song writers; becoming memories, and steering the course of history. To commemorate the 10 millionth Mustang made we created a gallery online representing some of the most impactful and timeless cultural stories inspired by the Mustang.

Advertising Agency:GTB, Dubai, United Arab Emirates
Creative Director:Richard Copping,  Tala Ali
Senior Art Director:Thiago Neves
Content and UX Strategist:Ayman Jaber
Social Media Manager:Roy Sfeir
Senior Designer:Fernando Zornoff
Digital Designer:Sahar Iqbal